Presentation
Why study for an MSc in design strategies for new tourism products?
A Master of Science specialising in design strategies for new tourism products or services is a postgraduate programme that educates students to create, develop and market innovative tourism products tailored to the expectations of travellers and reflecting the current challenges facing the sector. It combines expert knowledge in marketing, product design and sustainability with a particular focus on innovation and customer experience. Through academic theory and hands-on projects, you will acquire the necessary skills and expertise to not only respond to new trends in tourism, but also to anticipate developments in the market.
An overview of Excelia’s MSc in New Tourism Product Design Strategies
This MSc in New Tourism Product Design Strategies at Excelia Hotel & Tourism School is a State-recognised postgraduate programme with international accreditation. You will learn to analyse traveller behaviour, to anticipate trends, and to integrate digital and design tools in order to develop unique and memorable experiences. Through practical workshops and close collaboration with industry professionals, you will develop skills in project management, storytelling, experience design, and how to capitalise on local resources.
-
LanguageFrench-English Mixed
-
QualificationMaster (5 years of higher education)
-
Location
-
Tuition Fees
-
In shortInnovation, Product design, Customer experience
Listing logos
5 reasons to choose the MSc in New Tourism Product Design Strategies
Excellent employability prospects in a fast-growing sector
Prepare for a wide range of career opportunities including e-Tourism Project Manager, Product Development Consultant or Innovation Manager. This MSc will enable you to rapidly secure a position in leading companies or agencies.
Expertise in the design of innovative tourism products
Join an MSc that boasts an RNCP Level 7 professional certification of ‘Tourism Product Manager’. You will learn how to design unique and highly memorable products to meet the new expectations of travellers and the emerging trends in the tourism industry.
A school giving new meaning to education
Study at a not-for-profit establishment: Excelia is one of the very few schools to reinvest 100% of tuition fees back into the quality of its programmes and projects. Through our vibrant clubs and associations, we educate students to become professionals who are fully committed to transforming the world.
An innovative and immersive approach to teaching
Acquire valuable key skills in a stimulating learning environment, thanks to our interactive approach to education and innovative technology, including educational metaverses. These advanced tools will improve your ability to anticipate and respond to key trends in the industry.
A strong vocational focus with hands-on workshops and industry projects
Enjoy real-life projects working alongside industry professionals to develop your skills in storytelling, project management and experience design.
Programme structure
Work-study track
Work-study track
Programme content includes…
- Analysis of Tourism Trends
- Innovative Tourism Product Design
- Tourism Project Management
- Storytelling & Experience Design
- Use of Digital Tools
- Sourcing & Supplier Negotiation
- Implementing Sustainable Practices
- Product Life Cycle Optimisation
- Strategic Marketing Skills
- Working with Local Stakeholders
Les entreprises qui recrutent nos étudiants
FAQs
- What does Excelia’s MSc in New Tourism Product Design Strategies involve?
-
The MSc in New Tourism Product Design Strategies at Excelia Hotel & Tourism School is a postgraduate programme, preparing you to design, develop, and market innovative and attractive tourism products and services. It combines advanced theory, practical projects and workplace immersion, enabling you to respond to the expectations of today’s travellers as well as emerging market trends, whilst incorporating sustainable and ethical practices.
- What are the career opportunities after this MSc in New Tourism Product Design Strategies?
-
With this qualification, you will be able to take up positions such as Tourism Product Manager, Product Development Consultant, Innovation Manager in a tourism business, or even Travel Agency Manager. Our MSc graduates are highly sought after for their ability to design innovative products, seamlessly integrate digital tools into experience design, and meet the challenges of a constantly evolving tourism sector.
- What are the admissions requirements for this MSc specialising in design strategies for new tourism products and services?
-
To join Year 1 of this MSc, you need to have already validated 3 years of higher education and to join Year 2, you need to have already validated 4 years of higher education; in addition you need to successfully complete our admissions procedure, which includes an assessment of your application. We are looking for highly motivated applicants with a genuine interest in the tourism industry and the ability to work as part of a team.
-
How are the lessons and projects organised on this MSc in New Tourism Product Design Strategies?
-
Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the tourism industry, enabling you to put your skills into practice whilst developing your professional network.
- Will Excelia Hotel & Tourism School help me to secure a work-study placement?
-
Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre coaches to benefit from advice on your CV, cover letter, LinkedIn profile, etc.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
- You will have access to JobTeaser where you can personalise your placement search
- What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?
-
By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with Tedqual certification. The school takes a unique approach to teaching that places the emphasis on hands-on learning and professional work experience, and its campuses in La Rochelle offers an exceptional living and study environment.
Lessons
- Examples of lessons on this MSc in New Tourism Product Design Strategies
-
Description Cours EN
- Challenges & Opportunities for Tourism: sports tourism, adventure tourism, nature tourism, slow tourism, wellbeing and detox, workations, etc.
- Sustainable Tourism Product Life Cycle
- Product/Destination Design Strategy
- Sourcing and Supplier Negotiation & Monitoring
- Optimising Product Design using Digital Tools
* Note: Excelia programmes are subject to modification at any time; Excelia cannot be held responsible for any such changes
Experiences
Work-study
Based on our La Rochelle campus, you can benefit from a work-study track in Year 1 and Year 2 (24-month placement) or Year 2 only (12-month placement). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class.
Talent Centre
Excelia equips you with all the tools to succeed: an exclusive platform listing internship opportunities, assistance with writing your CV and cover letter, and mock interviews to help you secure your dream internship. Get in touch with the team at the Talent Centre, who will be happy to help you to land that perfect position to launch your career!
Consultancy Project
You will have the opportunity of carrying out a consultancy project on behalf of a major player in the industry such as Atout France or Futuroscope. In groups, you will undertake a full analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.
Series of lectures
Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.
End-of-studies Thesis
Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.
Excelia Alumni Network
Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment.
Business Creation Project
In a group, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.
Careers
Job opportunities after studying on the MSc in New Tourism Product Design Strategies
After this MSc, you will be able to take up strategic posts in the field of tourism product design and management, such as Tourism Product Manager, Product Development Consultant, Innovation Manager in a tourism business, or even Travel Agency Manager. This study programme will prepare you to meet the challenges of a constantly evolving sector by combining design, digital innovation, and sustainability.
Types of careers after studying on Excelia’s MSc in New Tourism Product Design Strategies
- Tourism Product Manager: Design and develop innovative tourism offers in line with market expectations.
- Innovation Manager in a tourism business: Design and manage innovative projects to develop new products, services and experiences that meet the expectations of today's travellers and reflect the latest market trends.
- Product Development Consultant: Assist companies and destinations in designing new, exciting, sustainable products and services.
- Innovation Manager in a tourism business (working for a destination or specialist agency): Lead innovative projects by developing imaginative solutions, harnessing design and technology.
- Travel Agency Manager: Drive an agency’s activities by developing innovative products to build customer loyalty.
Skills acquired during the MSc in New Tourism Product Design Strategies
- Tourism Trend Analysis: Identifying and anticipating traveller expectations and evolutions in the tourism market.
- Innovative Tourism Product Design: Designing attractive and unique offers, adapted to the latest practices such as slow tourism, adventure tourism, and workation.
- Tourism Project Management: Overseeing all the stages in the product development process, from conception to market launch.
- Storytelling & Experience Design: Developing captivating stories and designing memorable experiences that enhance the appeal of a product or destination.
- Use of Digital Tools: Leveraging digital technology to optimise the design, management and marketing of tourism products.
- Sourcing & Supplier Negotiation: Selecting strategic partners and negotiating favourable agreements to maximise quality and profitability.
- Implementation of Sustainable Practices: incorporating sustainability into every stage of product design to meet today’s environmental and social challenges.
- Optimising the Product Life Cycle: Managing and adapting product lines based on customer feedback, sales performance, and market trends.
- Strategic Marketing: Developing effective promotional strategies to maximise the visibility and performance of new products.
- Collaboration with Local Stakeholders: Working in synergy with local players to capitalise on resources and design innovative products that respect and reflect the destination.
What career in tourism with a Master of Science in Destionations?
Facts & Figures
of our graduates find a job within 6 months of graduating
secure a job contract before the end of their studies
International
work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia
Sectors they work in:
- 50% in Hospitality and Catering
- 13% in Event Management
- 16% in the Travel Industry
- 11% in Leisure and Entertainment
- 10% in other sectors of Tourism
Tuition Fees
Tuition Fees 2024-2025
Students from within the European Union*
- 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
* 27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
Tuition fees are provided for information purposes only and are subject to change from one year to the next.
In addition to tuition fees, you need to take into account the following costs:
- Multiservice charge (see details below)
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university in the case of a double qualification (to be paid directly to the partner institution)
Multiservice charge
Fee: €350
Services included in the Multi-service fee:
- Administration and support services
- International mobility insurance-assistance
- Reprographics credit (photocopying, printing)
- Unlimited access to all content on Exceliaprime Edutainment platform
- Personalised support and coaching from our Talent Centre
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying
Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
