Main role
The sales and marketing manager defines and implements the hotel’s commercial and marketing policy. They develop the action plan to achieve sales targets, supervise the sales team, coordinate communication campaigns, and analyse performance to adjust the strategy. They ensure brand consistency, customer satisfaction, and revenue optimisation.
SIMILAR JOB TITLES
Sales & Marketing director
Job tasks
- Define the commercial and marketing strategy in line with general management
- Develop and implement the commercial and marketing action plan (campaigns, promotions, partnerships, events)
- Set sales targets, monitor performance indicators, and adjust strategy based on results
- Develop and retain the client portfolio (B2B, B2C, agencies, companies, groups)
- Supervise and train the sales and marketing team, lead meetings, and distribute objectives
- Manage pricing policy in collaboration with the revenue manager
- Oversee external communication: press relations, social networks, website, e-marketing campaigns
- Analyse market trends, conduct competitor studies, and propose innovative actions
- Represent the hotel at trade shows, professional events, and with strategic partners
- Provide reporting to management and propose areas for improvement
Required skills
Negotiation, creativity, commercial acumen
What you need to learn/master
Marketing, sales, communication
- Level of qualification: Bachelor Year 3 (3 years of post-High School education)
Career opportunities & progression
The sales and marketing manager is sought after in all types of establishments: independent hotels, international chains, resorts, luxury hotels. They can progress to positions such as commercial director, marketing director, general manager, or independent consultant. Prospects are particularly attractive in tourist areas, major cities, and international hotel groups.
