Presentation
What is a Master’s degree in «Tourism Products and Project Development » ?
The MSc in Tourism Products and Project Development trains future experts to rethink tourism by combining innovative experience design with the enhancement of destinations and territories. This Level 7 qualification (five-year degree equivalent) prepares students to design sustainable and attractive tourism offerings while showcasing the unique potential of destinations.
Through both a strategic and hands-on approach, students learn how to develop projects that meet travellers’ expectations and address the challenges faced by local stakeholders.
The programme brings together expertise in marketing, tourism product design and destination management, with a strong focus on innovation, sustainability and customer experience. This dual skill set enables graduates to anticipate market transformations and actively shape the future of the tourism industry.
Why choose Excelia’s MSc in « Tourism Products and Project Development » ?
In the first year of the programme (MSc 1), students build strong foundations in management, marketing and innovation applied to the tourism sector. In the second year (MSc 2), they choose between two complementary specialisations, within a programme that is state-recognised and internationally accredited, ensuring academic excellence and strong professional recognition.
During MSc 2, students specialise either in innovative tourism product development or in destination enhancement through sustainable strategies aligned with traveller expectations. Thanks to practical workshops, real-life case studies and close collaboration with industry professionals, students develop essential skills in project management, destination marketing, experience design and trend analysis.
This programme enables students to design distinctive tourism offerings and highlight the full potential of destinations, while fully integrating today’s key industry challenges such as ecological transition and digital transformation. An ideal programme for those aiming to become key players in the tourism sector of tomorrow.
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LanguageEnglish / French
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QualificationMaster (5 years of higher education)
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Location
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Tuition Fees
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In shortProduct Design · Destination Development · Customer Experience · Innovation · Sustainability
6 reasons to join the MSc in Tourism Products and Project Development
Strong employability in a fast-growing sector
With a wide range of career opportunities such as E-tourism Project Manager, Tourism Product Development Consultant, Innovation Manager, or Destination Development Officer, this MSc prepares you to quickly join leading companies, agencies or public and private institutions in the tourism sector.
A dual skill set: tourism product development and destination enhancement
This MSc, RNCP-certified (Level 7 – Director of Tourism Products, qualification no. 40373), trains students to design innovative and memorable tourism offerings while enhancing the value and attractiveness of destinations. You will learn how to combine creativity, sustainability and strategic thinking to meet travellers’ expectations and address the challenges faced by local stakeholders.
A school with purpose and impact
As a non-profit institution recognised as serving the public interest (EESPIG label), Excelia Hotel & Tourism School is one of the few schools to reinvest 100% of its tuition fees into the quality of its academic programmes and educational projects.
With a vibrant student life and strong ethical values, the School educates future professionals who are ready to transform the tourism industry in a responsible, sustainable and innovative way.
A work-study programme for immersive, hands-on learning
Benefit from a two-year work-study programme that allows you to develop strong professional skills while integrating quickly into the job market. This immersive pathway offers a unique opportunity to apply your academic knowledge in a wide range of organisations, including tourism agencies, destination management organisations, tourism boards and tour operators.
A career-focused approach with practical workshops and industry partnerships
Take part in real-life projects alongside tourism professionals, enabling you to strengthen your skills in project management, storytelling, experience design and the enhancement of local resources. This hands-on learning approach provides meaningful immersion in the sector and prepares you to tackle the challenges facing the tourism industry of tomorrow.
A strong professional network and unique career opportunities
Benefit from a powerful network of alumni, industry partners and experts, enabling you to broaden your professional horizons and access a wide range of career opportunities. Whether your ambition is to develop innovative tourism products or enhance the attractiveness of destinations, this MSc opens the door to a dynamic, purpose-driven career in the tourism sector.
Programme structure
Work-study track
Work-study track
Programme content includes…
Analysis of destination assets and traveller behaviour : Assess local resources (heritage, landscapes, know-how) and analyse traveller expectations in order to design relevant tourism offerings and enhance the attractiveness of destinations.
Tourism project management : Lead tourism product development or destination enhancement projects, while integrating operational, budgetary and sustainability constraints.
Anticipation of tourism trends : Identify and analyse market trends (digital transformation, responsible tourism, evolving traveller expectations) to propose innovative solutions for both tourism products and destinations.
Tourism product design and destination development strategies : Create distinctive tourism experiences (itineraries, services, events) and develop strategic action plans to strengthen the appeal and competitiveness of destinations.
Implementation of promotion and marketing campaigns : Design and deploy communication and marketing strategies to promote tourism products and showcase destinations effectively, by targeting the most relevant audiences.
Companies that already work with our Exceliens
Rankings
«Best School Experience» specialised schools in hospitality, tourism and catering in the Speak & Act rankings
Spécialisations
Strategies for Designing New Tourism Products
La Rochelle ToursThe Specialisation in New Tourism Product Design prepares students to create, develop and market innovative tourism offerings aligned with traveller expectations and the current challenges facing the industry.
This specialisation combines expertise in marketing, product design and sustainability, with a strong focus on innovation and customer experience. Through a blend of academic modules and hands-on projects, students acquire the skills required to respond to emerging tourism trends and anticipate ongoing market transformations.
- Courses - Year 2 - Work-study track
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- Tourism business models and monetisation strategies
- Distribution and commercialisation strategies for tourism products
- Market research and segmentation in tourism
Programmes may be subject to change without this giving rise to any liability on the part of the EXCELIA Group.
Strategies for Enhancing Destinations through Tourism
La Rochelle ToursThe Specialisation in Destination Enhancement through Tourism prepares you to become an expert in the promotion and strategic development of destinations through innovative and sustainable tourism strategies.
This pathway combines advanced academic modules in management, destination marketing and sustainable tourism, with practical projects designed to address the economic, cultural and environmental challenges faced by destinations.
- Courses - Year 2 - Work-study track
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- Destination management, diversification, globalisation and sustainability
- Innovation and creativity in tourism
- Destination branding and place identity
Programmes may be subject to change without this giving rise to any liability on the part of the EXCELIA Group.
Lessons
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Year 1
MSc in Tourism Products and Project Development -
Description Cours EN
- Tourism product design and innovation
- Financial management and funding strategies
- Consultancy project in sustainable tourism
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Year 2
Specialisation : Strategies for Designing New Tourism Products -
Description Cours EN
Examples of Core Modules:
- Consumer trends and evolving expectations
- International promotion and digital communication strategies
- Leadership and situational intelligence
Examples of Specialisation Modules:
- Customer experience design and tourism storytelling
- Distribution and commercialisation strategies for tourism products
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Year 2
Specialisation : Strategies for Enhancing Destinations through Tourism -
Description Cours EN
Examples of Core Modules:
- Consumer trends and evolving expectations
- International promotion and digital communication strategies
- Leadership and situational intelligence
Examples of Specialisation Modules:
- Event tourism and MICE strategies
- Stakeholder management and local network engagement
Programmes may be subject to change without this giving rise to any liability on the part of the EXCELIA Group.
Expériences
Wok-Study
Work-study is available from the first year (over 24 months) or from the second year (over 12 months), offering progressive immersion into the professional world.
This pathway enables students to develop strong operational skills within an organisation while consolidating their theoretical knowledge in management. It is an ideal opportunity to combine hands-on professional experience with academic learning, thereby significantly enhancing employability.
Support for vocational integration
With the Talent Centre, we provide personalised and proactive support throughout your career journey: one-to-one coaching, skills development workshops (CV writing, interview simulations), access to an exclusive platform featuring partner opportunities, and regular networking events with leading organisations.
Whether you are looking for an internship, a work-study placement or your first graduate role, our objective is clear: to equip you with the tools to stand out, showcase your potential and secure the best opportunities on the job market.
Consultancy Project
As part of this consultancy project, you will act as professional consultants for leading organisations in the tourism and cultural sectors, such as Atout France or Futuroscope. Working in teams, you will analyse a real business challenge set by the partner organisation.
You will then present your diagnosis and strategic recommendations to a panel of industry professionals, including representatives from the client organisation.
This assignment enables you to apply your skills in analysis, teamwork and professional communication, while also expanding your professional network with key stakeholders in the tourism and events sectors.
Series of lectures
Several times throughout the year, Excelia welcomes alumni and industry experts to share their experience and decode the innovative strategies implemented by key players in tourism, hospitality and events.
These sessions, often interactive in format, give students valuable insight into real-world careers, current market trends and diverse professional pathways. They provide a unique opportunity to broaden perspectives, expand professional networks and envision future careers within a dynamic and inspiring environment.
End-of-studies Thesis
This dissertation marks the culmination of your programme and enables Excelia to assess your ability to identify key challenges within the tourism industry, conduct in-depth analysis, and deliver a clear diagnosis supported by relevant and actionable recommendations.
Supervised by faculty researchers, this project provides a valuable opportunity to undertake applied research on a real-world, operational topic while strengthening your professional profile. It represents a significant asset for your CV, demonstrating your capacity to analyse sector-specific issues and propose innovative solutions – highly sought-after skills in today’s competitive job market.
Excelia Alumni Network
Join Excelia Alumni, an international network of over 47,000 graduates across 150 countries, supporting you throughout your career.
This active and engaged community opens the door to a wide range of professional opportunities through networking events, tailored career advice and privileged access to exclusive job offers. It is a powerful asset to support your professional integration and long-term career development in an increasingly demanding and globalised environment.
Business Creation Project
Working in teams, you will lead a comprehensive business creation project, from developing the initial concept to finalising the business plan, including market research and the definition of an operational strategy.
This immersive experience is supported by a dedicated project sponsor and specialist experts (law, marketing, architecture, management and finance), who will guide you at every stage to ensure professional and multidisciplinary supervision.
It is an ideal opportunity to apply your knowledge in practice, strengthen your entrepreneurial mindset and prepare for the challenges of launching or taking over a business.
Careers
Why not download our guide to careers in tourism ! It’s quick and easy to do. Download the tourism careers guide
Download the tourism careers guideWhat are the career opportunities after an MSc in Tourism Products and Project Development?
With this MSc, you can access strategic roles in tourism product creation and management or in destination enhancement and development, such as Tourism Product Manager, Product Development Consultant, Innovation Director within tourism organisations, Tourism Development Manager or Destination Marketing Director. This degree prepares you to meet the challenges of a constantly evolving industry by combining creativity, digital innovation and sustainability.
What careers can you pursue after an MSc in Tourism Products and Project Development?
This MSc opens the door to strategic roles across two complementary areas: tourism product creation and management, and destination enhancement and development. Here are some examples of career paths:
- Tourism Product Manager: Design and manage innovative offerings (tours, stays, experiences) for tour operators, digital platforms or specialist operators.
- Product or Destination Development Consultant: Support companies, local authorities or destination management organisations in creating new tourism offers or enhancing territorial appeal.
- Innovation Director in tourism organisations: Lead transformative projects by integrating digital, sustainable and experiential dimensions.
- Destination Marketing Director: Develop and implement strategies to promote and enhance a destination in collaboration with local stakeholders (public bodies, private partners and associations).
- Tourism Development Manager: Work within local authorities, tourism boards or agencies to structure and strengthen the attractiveness of a destination.
- Tourism Entrepreneur: Launch your own venture, whether in product design (e.g. inbound agency, experiential platform) or destination enhancement (e.g. sustainable tourism consultancy, regional event organisation).
- Travel Agency Manager: Oversee agency operations while developing differentiated products to build customer loyalty.
Key skills developed after the MSc in Tourism Products and Project Development
- Tourism trend analysis: Identify and anticipate traveller expectations and market developments.
- Innovative tourism product design: Develop attractive and distinctive offerings aligned with emerging practices such as slow tourism, adventure tourism or workations.
- Tourism project management: Lead all stages of product development, from initial concept to market launch.
- Storytelling and experience design: Craft compelling narratives and memorable experiences that enhance product and destination appeal.
- Integration of digital tools: Use digital technologies to optimise the design, management and commercialisation of tourism products.
- Supplier sourcing and negotiation: Select strategic partners and negotiate favourable agreements to maximise quality and profitability.
- Implementation of sustainable practices: Embed sustainability at every stage of product development to address environmental and social challenges.
- Product lifecycle optimisation: Monitor and adjust offerings based on customer feedback, commercial performance and market evolution.
- Strategic marketing expertise: Develop effective promotional strategies to maximise visibility and performance of new products.
- Collaboration with local stakeholders: Work closely with local partners to enhance resources and create authentic, destination-rooted experiences.
What career in tourism with a Master of Science (MSc) in Tourism Products and Project Development?
Facts & Figures
graduates are in employment within six months of completing the programme
have secured a contract before completing the programme
International
of them work internationally.
Main destination countries : United Kingdom, Spain, Australia, India, the United Arab Emirates, Indonesia
Sectors they work in :
- 40% Travel industry
- 24% Destination and territorial development
- 15% Hospitality, Catering and Events
- 11% Leisure and Entertainment
- 10% Other sectors within the tourism industry
Tuition Fees
Tuition FeesStudents from the European Union*Work-study pathway (12 or 24 months): The full tuition fees are covered by the employer from the date the contract is signed (professional training contract or apprenticeship contract). * 27 member states of the European Union: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France (including Overseas Territories), Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden. For further information regarding tuition fees for the work-study pathway: [email protected] Multi-service flat-rate contributionThe mandatory multi-service contribution (MSC) provides access to services such as:
Financial SupportFrench studentsView available financial support International students |
Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Presentation
What is a Bachelor specialising in tourism?
A Bachelor specialising in tourism gives you the opportunity to personalise your study path, enjoy international experiences, and develop your professional skills with a view to contributing to a more sustainable and responsible future for tourism. You will gain a comprehensive understanding of the sector, exploring the wide variety of tourism professions, whilst fine-tuning your professional project through a programme that can be personalised to meet your aspirations.
On overview of the Bachelor - Tourism Management Track at Excelia
The Bachelor - Tourism Management Track at Excelia offers you a solid grounding in all aspects of tourism, from management to finance to marketing. You will explore how to develop and manage tourism projects involving local communities, organising nature activities, adventure pursuits and outdoor recreation, as well as devising strategies for social and inclusive tourism.
In addition, you will acquire skills in digital technology and business development, to drive innovation in this constantly evolving sector. Our programme in tourism offers a number of benefits: innovative and personalised pedagogy, a strong vocational focus, an international outlook, and extensive expertise in this dynamic sector.
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LanguageFrench-English Mixed
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QualificationBachelor (3 years of higher education)
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Location
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Tuition Fees
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In shortTourism projects, Outdoor activities, Social, Digital
4 reasons to choose the Bachelor in Hospitality - Tourism Management Track
A structured and highly personalised programme
- A wide range of options: traditional track, work-study, international route, and several specialisations available in the third year, along with micro-certifications
- Mobility across three campuses: La Rochelle, Paris and Tours
- Tailored support in building your career plan through the Talent Centre, which connects students with recruitment and career experts, as well as with the school’s partner companies in the sector
- A human-scale school within a leading higher education group
The most international pathway in the hospitality sector
- Up to 18 months of academic experience abroad across 65 partner universities
- A 100% English-taught track available
- Four international double degrees
- A unique Disney Programme (USA): full immersion, Harvard courses and a professional placement in Florida
Professional development and employability guaranteed
- 70% of classes delivered by industry professionals (Hotel Directors, Tourism Experts, Consultants, etc.)
- Up to 11 months of international internships available from the first year
- Work-study opportunities depending on the chosen specialisation and campus
- Over 1,500 partner companies involved in an ongoing Industry Conferences cycle
- Three experiential learning modules: Business Game, Eductour and Consultancy Project
- Discover our educational metaverses and enjoy unique learning experiences in these immersive learning environments, where exploration and new technology go hand in hand such as Red Alert©, and competitions including FIFAV or Pitch Your Start-up
Academic excellence and international renown
- One of only four French tourism and hospitality management schools whose Bachelor’s degree holds a French State VISA, awarded by the Ministry of Higher Education, Research and Innovation
- TedQual certified by the United Nations World Tourism Organization (UNWTO), ensuring the quality and international relevance of its programmes
- Ranked among the top 10 hospitality and tourism schools in France
- Member of the Top Hospitality & Tourism Schools (THTS) network, which brings together the leading institutions in the sector
Programme structure
Classic Track in Tours or La Rochelle 
Classic Track in Tours or La Rochelle
International Double Qualification Track
Disney College Program
Classic track in Tours or La Rochelle
Work-study Track in La Rochelle or Tours
International track
Disney College Program
Classic track in La Rochelle
Work-study Track in La Rochelle or Tours
International track
Disney College Program
Specialisations designed to shape your future
In Year 3 of the Bachelor in Hospitality - Tourism Management Track, Excelia Hotel & Tourism School offers you a choice of four unique specialisations, designed to address the current challenges facing the industry, whilst enabling you to develop your expertise.
Specialisations available to students who joined in Year 1
- Tourism Projects & Regional Development : Become a key player in local and regional development by designing and implementing innovative tourism projects designed to stimulate the local economy.
- Nature Tourism, Adventure & Outdoor Activities : Delve into the world of nature and adventure tourism, a fast-growing sector with a truly international perspective.
- Inclusive Tourism & Social : Embrace the values of ethical and inclusive tourism, promoting sustainable practices and social responsibility.
- Digital & Business Development in Tourism : Develop strategic skills in Digital Marketing and Business Development, essential for innovation in today’s connected world.
Specialisations available to students who joined in Year 3
- Travel Management: Develop expertise in travel management and international transport, with a thorough understanding of the challenges facing the sector as well as the expectations of today’s travellers.
- Events: Learn how to design, organise, and lead outstanding events, from A to Z, whilst staying abreast of the latest trends and developments in the industry.
- Work-study Track: A combination of formal academic education and professional experience to boost your employability in the tourism sector.
Companies that already work with our Excelians
Rankings
2nd
Speak & Act 2025
2nd Best applied school in hospitality, catering and tourism that is a great place to be and to study in
6
Eduniversal 2025
Best Bachelor in Tourism & Hospitality Management (out of 20 schools featured)
FAQs
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What are the key objectives of the Bachelor in Hospitality - Tourism Management Track at Excelia?
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The Bachelor in Tourism Management at Excelia is an innovative programme designed to prepare you for careers in tourism project management. During your three years of study, you will develop skills in destination management, sustainable tourism, and tourism marketing. The programme will make you stand out from the crowd thanks to hands-on, immersive experiences in the world of tourism.
- What are the career opportunities after this Bachelor in Hospitality - Tourism Management Track?
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You will be able to pursue exciting professions such as Manager of a Tourism Office, Consultant in Sustainable Tourism or perhaps Tourism Project Manager. Our graduates are highly sought after for their practical expertise and their ability to innovate. Thanks to your internships and various practical projects, you will be ready to face the challenges of the job market, taking up positions in a variety of organisations such as travel agencies, event agencies, festival management agencies, tourist offices, theme parks, thalassotherapy/spa facilities, humanitarian associations, etc.
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What are the admissions requirements for this Bachelor specialising in tourism?
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To join Year 1 of our Bachelor in tourism, you need to have a High School qualification (or international equivalent) and successfully pass our entrance test, which includes a formal application and a motivation interview. You can also join the programme directly in Year 2 or Year 3 if you have already validated one or two years of higher education respectively. We are looking for students who are highly motivated, curious, and have a passion for tourism.
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Are there any opportunities to go abroad?
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Yes! Excelia actively encourages international mobility! Starting in Year 1, you will carry out a 3-month internship in the country and company of your choice, and we will help you to find the most appropriate one! Then, in Year 2, you will spend a semester abroad at the partner university of your choice. Finally, in Year 3, you can choose whether to do your end-of-studies internship in France or abroad. Perfect opportunities to enrich your studies, discover new cultures, and broaden your professional horizons!
- What are the advantages of studying at Excelia ?
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By joining Excelia, you will be part of a school renowned for its academic excellence and international accreditations. Our teaching approach focusses on real-world experience and hands-on learning. Our campuses in La Rochelle, Tours and Paris all boast an exceptional living environment, offering a studious yet friendly atmosphere.
Specialisations
Tourism Projects & Destination Development*
La RochelleTransforming a region into a must-visit destination
This specialisation focusses on developing innovative tourism projects and revitalising local areas. It involves promoting and raising the profile of tourist destinations... resorts, cities and regions. You will learn how to design and implement projects aimed at not only enhancing tourism experiences, but also promoting local development based on a region’s cultural heritage and natural resources.
* Opening in September 2027
- Courses - Year 3 - Work-study Track
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- How to plan and manage tourism projects
- Tourist destination management
- Certifications and sustainability labels in tourism
- Understanding institutional organisations in a given destination
Nature Tourism, Adventure & Outdoor Activities*
La RochelleExploring and designing new and exciting tourism products
This specialisation involves learning the fundamentals of tourism product design. You will explore current trends in nature tourism, outdoor activities, extreme and adventure sports and expeditions, with a particular focus on sustainability. You will discover how to create itineraries and experiences working in close partnership with local service providers. You will be introduced to methods for analysing market needs and for designing offers tailored to traveller expectations.
* Opening in September 2027
- Courses - Year 3
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- New types of tourism on the rise: adventure tourism and extreme sports, etc.
- Designing tourism projects and products
- The financing and logistics of an expedition
- Sports and leisure activities management
Digital & Business Development in Tourism*
ToursDeveloping strategic skills in Digital Marketing and Business Development, essential for innovation in today’s connected world
Discover the digital tools and business practices that are essential for boosting sales and improving the online presence of tourism organisations. Explore the fundamentals of digital marketing, booking platforms and social media management. Taught on our Tours campus, this specialisation enables students to develop the expertise needed to navigate our constantly evolving digital environment.
* Opening in September 2027
- Courses - Year 3 - Classic Track
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- Experiential marketing
- Innovations in tourism
- Digital strategy… from acquisition to loyalty
- Overview of online travel agencies and booking platforms
Inclusive Tourism & Societal Values*
ToursContributing to the development of accessible tourism
This specialisation introduces you to the principles of solidarity-based and inclusive tourism, highlighting the importance of co-creation within local communities and the promotion of accessible tourism. You will learn how to incorporate inclusive initiatives into your tourism projects whilst at the same time upholding the principles of sustainability.The overall objective is to develop the necessary skills to design inclusive tourism offers and establish local ecosystems for the development of innovative projects.
* Opening in September 2027
- Courses - Year 3 - Work-study track
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- Designing and developing solidarity projects: 10 inspiring projects aimed at transforming tourism
- Tourism and the circular economy
- Reconciling the ‘right to a holiday’ with respect for the destination
- Tourism & Disability
Travel Management
La RochelleDevelop expertise in travel management and international tourist transport, with a thorough understanding of the challenges facing the sector as well as the expectations of today’s travellers.
- Courses - Year 3 - Classic track
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- Destination management and creative tourism
- Consultancy Project: Travel
- Tourism innovation management
- MICE (Meetings, Incentives, Conferences, and Exhibitions)
Events
La RochelleLearn how to design, organise, and lead outstanding events from A to Z, whilst staying abreast of the latest trends and developments in the industry.
- Courses - Year 3 - Classic Track
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- Designing events
- MICE (Meetings, Incentives, Conferences, and Exhibitions)
- Scenography and project methodology
Work-study Track
La Rochelle ToursA combination of formal academic education and professional experience to boost your employability in the hospitality sector.
Lessons
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Year 1
Fundamentals of Tourism and Management -
Description Cours EN
Full-time studies in Tours or La Rochelle, on a combined French/English track
Year 1 lessons include :
- Introduction to tourism and hospitality marketing
- Principles of Accounting (for tourism and hospitality businesses)
- Introduction to Marketing (for tourism and hospitality)
- Introduction to Geopolitics
- Principles of Economics and Sustainability Issues
- Introduction to Intercultural Communication
- Tourism stakeholders & Organisations
- Customer Typology & Changing Needs
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Year 2
Further study of the fundamentals of Tourism and Management -
Description Cours ENFull-time studies in Tours or La Rochelle, on a combined French/English course
Year 2 lessons include :
- Marketing communications in tourism and hospitality
- Fundamentals of economic and financial performance
- Analysis of tourist sites: optimising the visitor journey
- Promotion and enhancement of territories
- Design of outdoor activities
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Year 3
Specialisation -
Description Cours ENFull-time or work-study tracks in La Rochelle or in Tours, on a combined French/English course
Core course modules include :
- Intercultural Management
- Hospitality and Tourism Management
- Budget Management & Financial Performance
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
All you need to know about languages, assessment, lessons and your teachers
Languages:
3rd Language (compulsory for students joining in Year 1): Choice of Portuguese, Chinese or Sign Language
TOEFL and TOEIC training
Assessment:
Three types of evaluation:
- Continuous assessment: 40% of the final mark
Throughout the year, you will work on group or individual projects, which will be marked by your teachers.
- End-of-semester exams: 60% of the final mark
These take the form of written exams.
- Grand Oral
The oral exam is a presentation of your studies and your future studies or professional project.
Your teachers:
The teaching team of the Bachelor - Hotel Management Track is made up of French and international research-active Faculty and business professionals. Our research-active Faculty, experts in the field of tourism and hospitality management, draw on extensive research carried out by our Institute of Tourism Management and our case laboratory, INNOV Case Lab, thereby ensuring students benefit from innovative pedagogy. In parallel, the industry professionals, renowned for their considerable knowledge and experience in tourism and hospitality, focus on real-life business issues.
Your lessons:
You will attend core course modules with your entire year group. In addition, you have tutorials in smaller groups, depending on your chosen specialisation, language ability, etc.
Experiences
- Business Game
- Disney International Program
- Eductour
- Academic Expatriation
- FIFAV - International Adventure Film & Book Festival
- 3rd Language
- Humacité© Project
- Climacité© Project
- Internships
- Student Clubs and Associations
- Masterclass series: Inspirations
- Support for Vocational Integration
- Work-study Track
- The XL Blue Walk: a unique Excelia experience
Business Game
In the form of a business simulation, you work in teams to tackle and solve real-life professional issues.
Disney International Program
Through our partnership with Walt Disney World Resort in Orlando, you have the opportunity to study at Delaware University in the USA for 2 weeks, then to carry out a 5-month internship in one of the parks of the Walt Disney World Resort in Florida. In parallel, you will take online courses delivered by Harvard University.
Eductour
Students take part in Eductour, a discovery tour of local players in the tourism industry and other partners of Excelia Hotel & Tourism School. The aim of this initiative is to introduce our students to companies, professions, and professionals in the tourism industry.
Academic Expatriation
Academic expatriation, for one semester or even one year, is a compulsory part of Year 2 of the programme. Students who choose the International Track in Year 3 will have the opportunity of a further 6 months of academic expatriation.
FIFAV - International Adventure Film & Book Festival
All students in Year 1 and Year 2 of the Bachelor programme act as volunteers for this festival, assisting the organisers throughout this week-long event in La Rochelle. Year 3 students take part in an inter-school challenge which involves tackling the major issues facing the tourism and hospitality sector.
3rd Language
A third modern language is compulsory for all students who join the programme in Year 1. In line with the school’s core values and its commitment to inclusion, students are required to learn sign language.
Humacité© Project
You will undertake a 2-month social, humanitarian or civic voluntary project in an NGO or an association, either in France or abroad. This is one of the unique features of Excelia, which is committed to educating students to become future managers who are both responsible and conscious of the importance of their role in society.
Climacité© Project
The aim of Climacité© is to raise awareness, educate, and prepare students for the challenges of protecting the environment and tackling climate change. With our long-standing commitment to sustainable and responsible tourism and hospitality, this initiative is an opportunity for you to make a commitment to the planet. Your 2-month project must address one of the 17 UN Sustainable Development Goals (SDGs).
Internships
Carrying out company-based internships, in France or abroad, is one of the compulsory parts of our Bachelor programme. By the end of your studies, you will have acquired some 11 months of valuable professional experience.
Student Clubs and Associations
You have the possibility of getting involved in one of Excelia’s many clubs and associations, enabling you to develop your skills and knowledge in a supportive and vocationally oriented environment. In addition, it is a great way to settle into school life and experience something unique !
Masterclass series: Inspirations
Throughout the year, renowned professionals visit the school to give lectures, which are followed by masterclasses. The aim is to raise your awareness about the various challenges and issues facing the tourism and hospitality sector, as well as exploring the different professions.
Support for Vocational Integration
At Excelia, your professional success is our priority. Through our Talent Centre, you benefit from tailored support: coaching sessions, CV and interview workshops, a platform with exclusive professional openings, and networking events with companies.
Whatever you are looking for, an internship, a work-study placement or perhaps your very first job, we will equip you with all the tools you need to stand out and secure the best possible opportunities.
Work-study Track
You have the possibility of a 12-month Work-study Track in Year 3 of the programme. The aim is develop professional skills in a real company, with the opportunity of applying the management theory learned in class.
The XL Blue Walk: a unique Excelia experience
Discover this truly unique educational challenge where sport, discovery and personal reflection come together. Over the course of several days, you trek, as a group, across some outstanding landscapes whilst taking part in inspiring workshops to develop your skills, strengthen your team spirit and reveal your potential. The XL Blue Walk is the ideal way to experience an unforgettable adventure in which you push yourself to the limit, whilst enjoying rewarding encounters and connecting with nature!!
Careers
Why not download our guide to careers in tourism ! It’s quick and easy to do.
Download the tourism careers guideFurther studies after the Bachelor - Tourism Management Track
Studying for a Master qualification after a Bachelor specialising in tourism management
After your Bachelor - Tourism Management Track you have the possibility of continuing your studies by joining a Master programme. This will enable you to further your knowledge, acquire additional skills, and specialise in a specific area of the tourism industry.
A Master programme specialising in tourism management generally lasts 2 years, divided into four semesters. It is the equivalent of 5 years of higher education and is accessible to students who have already validated 3 years of higher education, such as this Bachelor - Tourism Management Track.
Which Master programmes are available after the Bachelor - Tourism Management Track at Excelia?
As Excelia’s Bachelor is State-accredited and RNCP-certified, students who wish to do so can continue their studies at Master level to validate five years of higher education.
At Excelia Hotel & Tourism School, there is a choice of Master of Science (MSc) programmes specialising in tourism management:
- MSc in Destination Development Strategies through Tourism
- MSc in Design Strategies for New Tourism Products
- MSc in Transformation & Innovation Strategies for Tourism
- MSc in Social Responsibility & Inclusion Strategies for Tourism
Job opportunities after a Bachelor in Hospitality - Hotel Management Track
After a Bachelor specialising in tourism, you will be able to choose from a wide range of exciting careers across the entire tourism sector, including the following:
- Development Coordinator for a Regional Tourist Board : Organise and promote initiatives to boost the region by promoting its cultural heritage and natural assets to visitors.
- Marketing Project Manager for a tourist office : Design and implement marketing campaigns to promote the destination and attract a varied range of visitors.
- Tourism Project Manager within a tourism development agency : Manage strategic projects to enhance a region’s appeal by leveraging the involvement of local players.
- Tourism Product Manager in an incoming tour operator : Create and market bespoke tourism offers to meet the expectations of visitors and your business partners.
- Specialist in adventure tourism, working for an agency or tour operator : Design and organise unique, immersive experiences for thrill-seekers and nature lovers.
- Experience Designer for a business offering leisure activities : Design innovative and memorable activities that capitalise on local resources and respond to customer expectations.
- Digital Marketing Project Manager for a public body : Develop a destination’s online visibility through digital strategies and innovative tools.
- Community Manager working in an agency : Coordinate social media to engage communities and promote tourism offers to a connected audience.
- Customer Experience Manager : Analyse and improve every stage of the customer journey to ensure optimum satisfaction and visitor loyalty.
- Inclusive Tourism Project Manager for a tour operator : Develop accessible and inclusive tourism offerings to meet the specific needs of all types of travellers.
- Sustainable Tourism Project Coordinator in a travel agency : Drive initiatives to embed sustainability into tourism practices and to minimise their environmental impact.
- Local Tourism Coordinator working for a local government body : Mobilise local stakeholders in designing and implementing tourism projects that capitalise on the distinctive features of the local area.
Facts & Figures:
of our graduates find a job within 6 months of graduating
secure a job before the end of their studies
work abroad, the principal countries being: Spain, United Kingdom, Canada, United Arab Emirates, Costa Rica, China, Australia
Tuition fees
Tuition Fees 2025-2026
Students from within the European Union*
- Year 1: €9,450
- Year 2: €9,450
- Year 3: €9,950
*27 member states of the European Union: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France and French Overseas Territories, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- Year 1: €10,200
- Year 2: €10,200
- Year 3: €10,700
Work-Study Track
- Year 3: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
The above fees are provided for information purposes only and are subject to change from one year to the next.
Multiservice charge
Fee: €350
Included in the multiservice charge:
- Administration and support services
- International mobility insurance-assistance
- Reprographics credit (photocopying, printing)
- Unlimited access to all content on Exceliaprime® Edutainment platform
- Personalised support and coaching from our Talent Centre
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying
Admission
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
