Presentation
What is a Master’s degree in «Tourism Products and Project Development » ?
The MSc in Tourism Products and Project Development trains future experts to rethink tourism by combining innovative experience design with the enhancement of destinations and territories. This Level 7 qualification (five-year degree equivalent) prepares students to design sustainable and attractive tourism offerings while showcasing the unique potential of destinations.
Through both a strategic and hands-on approach, students learn how to develop projects that meet travellers’ expectations and address the challenges faced by local stakeholders.
The programme brings together expertise in marketing, tourism product design and destination management, with a strong focus on innovation, sustainability and customer experience. This dual skill set enables graduates to anticipate market transformations and actively shape the future of the tourism industry.
Why choose Excelia’s MSc in « Tourism Products and Project Development » ?
In the first year of the programme (MSc 1), students build strong foundations in management, marketing and innovation applied to the tourism sector. In the second year (MSc 2), they choose between two complementary specialisations, within a programme that is state-recognised and internationally accredited, ensuring academic excellence and strong professional recognition.
During MSc 2, students specialise either in innovative tourism product development or in destination enhancement through sustainable strategies aligned with traveller expectations. Thanks to practical workshops, real-life case studies and close collaboration with industry professionals, students develop essential skills in project management, destination marketing, experience design and trend analysis.
This programme enables students to design distinctive tourism offerings and highlight the full potential of destinations, while fully integrating today’s key industry challenges such as ecological transition and digital transformation. An ideal programme for those aiming to become key players in the tourism sector of tomorrow.
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LanguageEnglish / French
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QualificationMaster (5 years of higher education)
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Location
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Tuition Fees
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In shortProduct Design · Destination Development · Customer Experience · Innovation · Sustainability
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6 reasons to join the MSc in Tourism Products and Project Development
Strong employability in a fast-growing sector
With a wide range of career opportunities such as E-tourism Project Manager, Tourism Product Development Consultant, Innovation Manager, or Destination Development Officer, this MSc prepares you to quickly join leading companies, agencies or public and private institutions in the tourism sector.
A dual skill set: tourism product development and destination enhancement
This MSc, RNCP-certified (Level 7 – Director of Tourism Products, qualification no. 40373), trains students to design innovative and memorable tourism offerings while enhancing the value and attractiveness of destinations. You will learn how to combine creativity, sustainability and strategic thinking to meet travellers’ expectations and address the challenges faced by local stakeholders.
A school with purpose and impact
As a non-profit institution recognised as serving the public interest (EESPIG label), Excelia Hotel & Tourism School is one of the few schools to reinvest 100% of its tuition fees into the quality of its academic programmes and educational projects.
With a vibrant student life and strong ethical values, the School educates future professionals who are ready to transform the tourism industry in a responsible, sustainable and innovative way.
A work-study programme for immersive, hands-on learning
Benefit from a two-year work-study programme that allows you to develop strong professional skills while integrating quickly into the job market. This immersive pathway offers a unique opportunity to apply your academic knowledge in a wide range of organisations, including tourism agencies, destination management organisations, tourism boards and tour operators.
A career-focused approach with practical workshops and industry partnerships
Take part in real-life projects alongside tourism professionals, enabling you to strengthen your skills in project management, storytelling, experience design and the enhancement of local resources. This hands-on learning approach provides meaningful immersion in the sector and prepares you to tackle the challenges facing the tourism industry of tomorrow.
A strong professional network and unique career opportunities
Benefit from a powerful network of alumni, industry partners and experts, enabling you to broaden your professional horizons and access a wide range of career opportunities. Whether your ambition is to develop innovative tourism products or enhance the attractiveness of destinations, this MSc opens the door to a dynamic, purpose-driven career in the tourism sector.
Programme structure
Work-study track
Work-study track
Programme content includes…
Analysis of destination assets and traveller behaviour : Assess local resources (heritage, landscapes, know-how) and analyse traveller expectations in order to design relevant tourism offerings and enhance the attractiveness of destinations.
Tourism project management : Lead tourism product development or destination enhancement projects, while integrating operational, budgetary and sustainability constraints.
Anticipation of tourism trends : Identify and analyse market trends (digital transformation, responsible tourism, evolving traveller expectations) to propose innovative solutions for both tourism products and destinations.
Tourism product design and destination development strategies : Create distinctive tourism experiences (itineraries, services, events) and develop strategic action plans to strengthen the appeal and competitiveness of destinations.
Implementation of promotion and marketing campaigns : Design and deploy communication and marketing strategies to promote tourism products and showcase destinations effectively, by targeting the most relevant audiences.
Companies that already work with our Exceliens
Rankings
1st
Speak & Act 2026 : Best Applied School in hospitality, tourism and catering, ranked No.1 for student experience
FAQs
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What is the MSc in Tourism Products and Project Development at Excelia?
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The MSc in Tourism Products and Project Development at Excelia Hotel & Tourism School is a five-year higher education qualification (Master’s level) designed to prepare you to create, develop and market innovative and attractive tourism offers. The programme combines advanced academic knowledge, hands-on projects and professional immersion, enabling you to meet travellers’ expectations and respond to emerging market trends, while embedding sustainable and ethical practices at the heart of tourism development.
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What career opportunities are available after this MSc in Tourism Products and Project Development?
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Graduates can pursue roles such as Tourism Product Manager, Product Development Consultant, Innovation Director within tourism organisations, or Tourism Development Manager. MSc graduates are highly sought after for their ability to design differentiated products, integrate digital tools into experience design, and address the challenges of a fast-evolving global tourism industry.
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What are the entry requirements for this tourism strategy programme?
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To enter the first year of the MSc, you must hold a three-year undergraduate degree (Bachelor’s level or equivalent). Applicants with a four- or five-year higher education qualification may apply for direct entry into the second year. Admission is subject to a competitive selection process, including assessment of your application. We are looking for motivated candidates with a strong interest in the tourism sector and the ability to work effectively as part of a team.
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How are courses and placements organised in the MSc in Tourism Products and Project Development?
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Teaching is delivered by industry professionals and academic experts, combining theoretical input with practical application. You will take part in real-world projects and may work on consultancy assignments for leading tourism stakeholders, enabling you to apply your skills in professional contexts while building a strong industry network.
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Does Excelia Hotel & Tourism School support me in securing a work-study placement?
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Once your admission is confirmed and your deposit has been paid, you will be able to complete your enrolment and access all our dedicated career support services.
- You will benefit from personalised access to JobTeaser, featuring a wide range of work-study and internship opportunities.
- As part of our employability support scheme, you can book an appointment with the School’s Talent Centre, where career coaches will help you optimise your CV, cover letter, LinkedIn profile and overall application strategy.
- You will have access to our “who did what / who was where” database, enabling you to explore former students’ career paths and contact their previous internship or apprenticeship supervisors.
- You will receive a comprehensive work-study guide outlining key processes (including contract formalities), as well as access to dedicated webinars and information meetings on work-study opportunities.
- You will benefit from personalised access to JobTeaser, featuring a wide range of work-study and internship opportunities.
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What are the advantages of studying at Excelia Hotel & Tourism School?
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By joining Excelia, you become part of a leading institution recognised for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the World Tourism Organization (UN Tourism) with the TedQual accreditation. Excelia is also a member of the THTS (Top Hospitality and Tourism Schools) association, which brings together some of the world’s most prestigious hospitality schools, placing you at the heart of an elite network across hospitality, events and tourism.
Spécialisations
Strategies for Designing New Tourism Products
La Rochelle ToursThe Specialisation in New Tourism Product Design prepares students to create, develop and market innovative tourism offerings aligned with traveller expectations and the current challenges facing the industry.
This specialisation combines expertise in marketing, product design and sustainability, with a strong focus on innovation and customer experience. Through a blend of academic modules and hands-on projects, students acquire the skills required to respond to emerging tourism trends and anticipate ongoing market transformations.
- Courses - Year 2 - Work-study track
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- Tourism business models and monetisation strategies
- Distribution and commercialisation strategies for tourism products
- Customer Experience and Storytelling in Tourism Product Development
Programmes may be subject to change without this giving rise to any liability on the part of the EXCELIA Group.
Strategies for Enhancing Destinations through Tourism
La Rochelle ToursThe Specialisation in Destination Enhancement through Tourism prepares you to become an expert in the promotion and strategic development of destinations through innovative and sustainable tourism strategies.
This pathway combines advanced academic modules in management, destination marketing and sustainable tourism, with practical projects designed to address the economic, cultural and environmental challenges faced by destinations.
- Courses - Year 2 - Work-study track
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- Innovation and Creative Development in Tourism
- Event Tourism and MICE Strategy
- Stakeholder Management and Local Network Engagement
Programmes may be subject to change without this giving rise to any liability on the part of the EXCELIA Group.
Lessons
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Year 1
MSc in Tourism Products and Project Development -
Description Cours EN
- Tourism product design and innovation
- Financial management and funding strategies
- Consultancy project in sustainable tourism
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Year 2
Specialisation : Strategies for Designing New Tourism Products -
Description Cours EN
Examples of Core Modules:
- Consumer trends and evolving expectations
- International promotion and digital communication strategies
- Leadership and situational intelligence
Examples of Specialisation Modules:
- Customer experience design and tourism storytelling
- Distribution and commercialisation strategies for tourism products
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Year 2
Specialisation : Strategies for Enhancing Destinations through Tourism -
Description Cours EN
Examples of Core Modules:
- Consumer trends and evolving expectations
- International promotion and digital communication strategies
- Leadership and situational intelligence
Examples of Specialisation Modules:
- Event tourism and MICE strategies
- Stakeholder management and local network engagement
Programmes may be subject to change without this giving rise to any liability on the part of the EXCELIA Group.
Expériences
Wok-Study
Work-study is available from the first year (over 24 months) or from the second year (over 12 months), offering progressive immersion into the professional world.
This pathway enables students to develop strong operational skills within an organisation while consolidating their theoretical knowledge in management. It is an ideal opportunity to combine hands-on professional experience with academic learning, thereby significantly enhancing employability.
Support for vocational integration
With the Talent Centre, we provide personalised and proactive support throughout your career journey: one-to-one coaching, skills development workshops (CV writing, interview simulations), access to an exclusive platform featuring partner opportunities, and regular networking events with leading organisations.
Whether you are looking for an internship, a work-study placement or your first graduate role, our objective is clear: to equip you with the tools to stand out, showcase your potential and secure the best opportunities on the job market.
Consultancy Project
As part of this consultancy project, you will act as professional consultants for leading organisations in the tourism and cultural sectors, such as Atout France or Futuroscope. Working in teams, you will analyse a real business challenge set by the partner organisation.
You will then present your diagnosis and strategic recommendations to a panel of industry professionals, including representatives from the client organisation.
This assignment enables you to apply your skills in analysis, teamwork and professional communication, while also expanding your professional network with key stakeholders in the tourism and events sectors.
Series of lectures
Several times throughout the year, Excelia welcomes alumni and industry experts to share their experience and decode the innovative strategies implemented by key players in tourism, hospitality and events.
These sessions, often interactive in format, give students valuable insight into real-world careers, current market trends and diverse professional pathways. They provide a unique opportunity to broaden perspectives, expand professional networks and envision future careers within a dynamic and inspiring environment.
End-of-studies Thesis
This dissertation marks the culmination of your programme and enables Excelia to assess your ability to identify key challenges within the tourism industry, conduct in-depth analysis, and deliver a clear diagnosis supported by relevant and actionable recommendations.
Supervised by faculty researchers, this project provides a valuable opportunity to undertake applied research on a real-world, operational topic while strengthening your professional profile. It represents a significant asset for your CV, demonstrating your capacity to analyse sector-specific issues and propose innovative solutions – highly sought-after skills in today’s competitive job market.
Excelia Alumni Network
Join Excelia Alumni, an international network of over 47,000 graduates across 150 countries, supporting you throughout your career.
This active and engaged community opens the door to a wide range of professional opportunities through networking events, tailored career advice and privileged access to exclusive job offers. It is a powerful asset to support your professional integration and long-term career development in an increasingly demanding and globalised environment.
Business Creation Project
Working in teams, you will lead a comprehensive business creation project, from developing the initial concept to finalising the business plan, including market research and the definition of an operational strategy.
This immersive experience is supported by a dedicated project sponsor and specialist experts (law, marketing, architecture, management and finance), who will guide you at every stage to ensure professional and multidisciplinary supervision.
It is an ideal opportunity to apply your knowledge in practice, strengthen your entrepreneurial mindset and prepare for the challenges of launching or taking over a business.
Careers
Why not download our guide to careers in tourism ! It’s quick and easy to do. Download the tourism careers guide
Download the tourism careers guideWhat are the career opportunities after an MSc in Tourism Products and Project Development?
With this MSc, you can access strategic roles in tourism product creation and management or in destination enhancement and development, such as Tourism Product Manager, Product Development Consultant, Innovation Director within tourism organisations, Tourism Development Manager or Destination Marketing Director. This degree prepares you to meet the challenges of a constantly evolving industry by combining creativity, digital innovation and sustainability.
What careers can you pursue after an MSc in Tourism Products and Project Development?
This MSc opens the door to strategic roles across two complementary areas: tourism product creation and management, and destination enhancement and development. Here are some examples of career paths:
- Tourism Product Manager: Design and manage innovative offerings (tours, stays, experiences) for tour operators, digital platforms or specialist operators.
- Product or Destination Development Consultant: Support companies, local authorities or destination management organisations in creating new tourism offers or enhancing territorial appeal.
- Innovation Director in tourism organisations: Lead transformative projects by integrating digital, sustainable and experiential dimensions.
- Destination Marketing Director: Develop and implement strategies to promote and enhance a destination in collaboration with local stakeholders (public bodies, private partners and associations).
- Tourism Development Manager: Work within local authorities, tourism boards or agencies to structure and strengthen the attractiveness of a destination.
- Tourism Entrepreneur: Launch your own venture, whether in product design (e.g. inbound agency, experiential platform) or destination enhancement (e.g. sustainable tourism consultancy, regional event organisation).
- Travel Agency Manager: Oversee agency operations while developing differentiated products to build customer loyalty.
Key skills developed after the MSc in Tourism Products and Project Development
- Tourism trend analysis: Identify and anticipate traveller expectations and market developments.
- Innovative tourism product design: Develop attractive and distinctive offerings aligned with emerging practices such as slow tourism, adventure tourism or workations.
- Tourism project management: Lead all stages of product development, from initial concept to market launch.
- Storytelling and experience design: Craft compelling narratives and memorable experiences that enhance product and destination appeal.
- Integration of digital tools: Use digital technologies to optimise the design, management and commercialisation of tourism products.
- Supplier sourcing and negotiation: Select strategic partners and negotiate favourable agreements to maximise quality and profitability.
- Implementation of sustainable practices: Embed sustainability at every stage of product development to address environmental and social challenges.
- Product lifecycle optimisation: Monitor and adjust offerings based on customer feedback, commercial performance and market evolution.
- Strategic marketing expertise: Develop effective promotional strategies to maximise visibility and performance of new products.
- Collaboration with local stakeholders: Work closely with local partners to enhance resources and create authentic, destination-rooted experiences.
What career in tourism with a Master of Science (MSc) in Tourism Products and Project Development?
Facts & Figures
graduates are in employment within six months of completing the programme
have secured a contract before completing the programme
International
of them work internationally.
Main destination countries : United Kingdom, Spain, Australia, India, the United Arab Emirates, Indonesia
Sectors they work in :
- 40% Travel industry
- 24% Destination and territorial development
- 15% Hospitality, Catering and Events
- 11% Leisure and Entertainment
- 10% Other sectors within the tourism industry
Tuition Fees
Tuition FeesStudents from the European Union*Work-study pathway (12 or 24 months): The full tuition fees are covered by the employer from the date the contract is signed (professional training contract or apprenticeship contract). * 27 member states of the European Union: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France (including Overseas Territories), Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden. For further information regarding tuition fees for the work-study pathway: [email protected] Multi-service flat-rate contributionThe mandatory multi-service contribution (MSC) provides access to services such as:
Financial SupportFrench studentsView available financial support International students |
Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
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