Presentation
Why study for an MSc specialising in social responsibility and inclusion for the tourism sector?
A Master of Science focussing on social responsibility and inclusion for tourism will prepare you to meet today’s challenges in the tourism sector by implementing inclusive and responsible strategies. It focusses on the key principles of Corporate Social Responsibility (CSR) and how they apply to tourism, with a particular emphasis on inclusion, solidarity and the development of best practice in HR Management. You will learn how to design inclusive projects, to make tourism accessible to all, and to develop partnerships with NGOs and other public organisations.
An overview of Excelia’s MSc in Social Responsibility & Inclusion Strategies for Tourism
This Master of Science in Social Responsibility & Inclusion Strategies for Tourism at Excelia Hotel & Tourism School is a postgraduate programme focussing on key issues such as accessibility, sustainability, and attractiveness. In addition to advanced academic theory and the opportunity of working in close collaboration with industry professionals, the programme is offered on a work-study track thereby providing valuable company immersion. With a range of specialised modules including Regenerative Tourism, Innovation in the Social and Solidarity Economy, and emerging themes such as the Crypto Economy, this MSc will prepare you for a variety of careers including Accessibility & Inclusion Consultant, CSR Manager or even International Solidarity Project Coordinator.
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LanguageFrench-English Mixed
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QualificationMSc (5 years of higher education)
-
Location
-
Tuition Fees
-
In shortInclusion, Social Responsibility, Solidarity Tourism
5 reasons to choose the MSc in Social Responsibility & Inclusion Strategies for Tourism
A range of career prospects for optimal employability
Take up strategic positions such as Accessibility & Inclusion Consultant, CSR Manager or even Solidarity Project Coordinator in a sector that is actively seeking professionals with a social and responsible mindset.
A unique specialisation focussing on inclusion and CSR
Benefit from this MSc during which you will develop the necessary expertise to integrate inclusive policies and socially responsible practices within tourism organisations, responding to the growing expectations of customers and partners.
A school giving new meaning to education
Study at a not-for-profit establishment: Excelia is one of the very few schools to reinvest 100% of tuition fees back into the quality of its programmes and projects. Through our vibrant clubs and associations, we educate students to become professionals who are fully committed to transforming the world.
A recognised programme offering valuable practical experience
Join this MSc, which also results in the awarding of the RNCP Level 7 professional certification of Tourism Product Manager, to participate in practical workshops and real-life projects, working alongside industry experts. These hands-on experiences will ensure that you develop skills that are of direct relevance to your future career.
Academic excellence and international recognition
Study at a school recognised by the Ministry of Higher Education ranked as one of the TOP 10 schools in France.
Programme structure
Work-study track
Work-study track
Programme content includes…
- How to develop Inclusive Strategies
- The principles of Corporate Social Responsibility (CSR)
- Civic and Solidarity Projects
- Leadership in Inclusion & Accessibility
- Capitalising on Local Resources
- Social & Solidarity Innovation
- Strategic Partnership Development
- Communication & Storytelling
- Data Analytics & Strategic Decision-making
- Best HR practices
Companies that already work with our Excelians
FAQs
- What does Excelia’s MSc in Social Responsibility & Inclusion Strategies for Tourism involve?
-
The MSc in Social Responsibility & Inclusions Strategies for Tourism offered at Excelia Hotel & Tourism School is a postgraduate programme that trains you to design and implement inclusive and responsible strategies in the tourism sector. It combines advanced academic theory, practical workshops and valuable workplace immersion to meet the challenges of a more inclusive and sustainable tourism sector. You will learn how to design inclusive projects, develop best HR practices, and work with NGOs and institutions to enhance the social and environmental impact of tourism initiatives.
- What are the career opportunities after this MSc in Social Responsibility & Inclusion Strategies for Tourism?
-
With this postgraduate qualification, you will be able to take up positions such as Accessibility & Inclusion Consultant, CSR Manager for a tourism organisation, International Solidarity Project Co-ordinator or even Social & Solidarity Tourism Project Manager. Our MSc graduates are highly sought-after for their ability to develop responsible practices, lead inclusive projects, and work with stakeholders to transform tourism into a more sustainable and inclusive sector.
- How are the lessons and placements organised on this MSc in Social Responsibility & Inclusion Strategies for Tourism?
-
Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the tourism industry, enabling you to put your skills into practice whilst developing your professional network.
- Will Excelia Hotel & Tourism School help me to secure a work-study placement?
-
Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre, as part of the support for vocational integration. The team of coaches will help you optimise your CV, cover letter, LinkedIn profile, and overall application process.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study
- What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?
-
By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with Tedqual certification. The school takes a unique approach to teaching that places the emphasis on hands-on learning and professional work experience. Furthermore, our campus in Tours offers an exceptional living and study environment.
Lessons
-
Year 1
MSc 1st year A focus on tourism products and projects* -
Description Cours EN
Lessons include :
- Sustainable tourism and quality labels
- Intercultural communication and negotiation
- Economic management and financing of tourism projects
- Structuring the tourism offer and value chain
- Design and innovation of tourism products
- Marketing, distribution & digital transformation of tourism products
-
Year 2
MSc 2nd year in Social Responsibility & Inclusion Strategies for Tourism* -
Description Cours EN
Lessons include :
- Fundamentals of responsible and ethical tourism
- Regulations and other levers for transformation in inclusive tourism
- Circular economy and tourism
* NOTE: Programmes are subject to change at any time; Excelia shall not be held liable for any such changes.
Experiences
Work-study track
Based on our Tours campus, this MSc is carried out on a work-study track for 24 months (Year 1 and Year 2) or 12 months (Year 2 only). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class.
Support for Vocational Integration
At Excelia, your professional success is our priority. Through the Talent Centre, you benefit from tailored support: coaching sessions, CV and interview workshops, a platform offering exclusive job opportunities, and networking events with companies.
Whether you're seeking an internship, a work-study placement, or your first job, we equip you with all the tools you need to stand out and secure the best career opportunities.
Business Creation Project
In groups, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.
Consultancy Project
You will carry out a consultancy project on behalf of a major player in the industry (Huttopia, Yellow villages,etc.). In groups, you will complete a detailed analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.
Series of lectures
Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.
End-of-studies Thesis
Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.
Excelia Alumni Network
Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment.
Careers
Why not download our guide to careers in tourism! It’s quick and easy to do.
Download the tourism career guideJob opportunities after studying on the MSc in Social Responsibility & Inclusion Strategies for Tourism ?
After this MSc, you will be able to take up strategic posts in the fields of inclusion and social responsibility in the tourism industry, such as Accessibility & Inclusion Consultant, CSR Manager or even Solidarity Project Coordinator. This study programme will prepare you to meet the current challenges of the tourism sector by adopting inclusive, sustainable and ethical practices to enhance the attractiveness and competitiveness of organisations.
Types of careers after studying on Excelia’s MSc in Social Responsibility & Inclusion Strategies for Tourism
- Accessibility & Inclusion Consultant : Support tourism organisations in implementing inclusive and accessible policies across their range of services.
- CSR Manager for a tourism organisation : Design and implement corporate social responsibility strategies to promote sustainable and ethical practices.
- International Solidarity Project Coordinator : Manage solidarity tourism initiatives in partnership with NGOs, public bodies and local stakeholders.
- Social & Inclusive Tourism Project Manager : Develop inclusive and ethical projects to improve the social and environmental impact of tourism activities.
- Inclusion Project Manager : Implement strategic initiatives to promote diversity, equity and inclusion within organisations operating across the tourism sector.
CAREERS
Accessibility & Inclusion Consultant - CSR Manager for a tourism organisation - International Solidarity Project Coordinator - Social & Inclusive Tourism Project Manager - Inclusion Project Manager
What career in tourism with a Master of Science in Tourism and Innovation?
Facts & Figures:
of our graduates find a job within 6 months of graduating
secure a job contract before the end of their studies
International
work abroad
Principal countries: United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia
Sectors they work in:
- 50% work in Hospitality and Catering
- 13% work in Event Management
- 16% work in the Travel Industry
- 11% work in Leisure and Entertainment
- 10% work in other sectors of Tourism
Tuition fees
Tuition Fees 2025-2026
Students from within the European Union*
- Work-study Track / Year 1 and Year 2 (24 months) or Year 2 only (12 months) : In the case of a contrat de professionnalisation and a contrat d’apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
* 27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- Work-study Track / Year 1 and Year 2 (24 months) or Year 2 only (12 months) : In the case of a contrat de professionnalisation and a contrat d’apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
Multiservice charge
Fee: €350
Included in the multiservice charge :
- Administration and support services
- International mobility insurance-assistance
- Reprographics credit (photocopying, printing)
- Unlimited access to all content on Exceliaprime® Edutainment platform
- Personalised support and coaching from our Talent Centre
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying
Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Final admissions session : registrer by Wednesday,July,13th
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Final admissions session : registrer by Wednesday,July,13th
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Presentation
Why study for an MSc in design strategies for new tourism products?
A Master of Science specialising in design strategies for new tourism products or services is a postgraduate programme that educates students to create, develop and market innovative tourism products tailored to the expectations of travellers and reflecting the current challenges facing the sector. It combines expert knowledge in marketing, product design and sustainability with a particular focus on innovation and customer experience. Through academic theory and hands-on projects, you will acquire the necessary skills and expertise to not only respond to new trends in tourism, but also to anticipate developments in the market.
An overview of Excelia’s MSc in Design Strategies for New Tourism Products
This MSc in Design Strategies for New Tourism Products at Excelia Hotel & Tourism School is a State-recognised postgraduate programme with international accreditation. You will learn to analyse traveller behaviour, to anticipate trends, and to integrate digital and design tools in order to develop unique and memorable experiences. Through practical workshops and close collaboration with industry professionals, you will develop skills in project management, storytelling, experience design, and how to capitalise on local resources.
-
LanguageFrench-English Mixed
-
QualificationMaster (5 years of higher education)
-
Location
-
Tuition Fees
-
In shortInnovation, Product design, Customer experience
5 reasons to choose the MSc in Design Strategies for New Tourism Products
Excellent employability prospects in a fast-growing sector
Prepare for a wide range of career opportunities including e-Tourism Project Manager, Product Development Consultant or Innovation Manager. This MSc will enable you to rapidly secure a position in leading companies or agencies.
Expertise in the design of innovative tourism products
Join an MSc that boasts an RNCP Level 7 professional certification of ‘Tourism Product Manager’. You will learn how to design unique and highly memorable products to meet the new expectations of travellers and the emerging trends in the tourism industry.
A school giving new meaning to education
Study at a not-for-profit establishment: Excelia is one of the very few schools to reinvest 100% of tuition fees back into the quality of its programmes and projects. Through our vibrant clubs and associations, we educate students to become professionals who are fully committed to transforming the world.
An innovative and immersive approach to teaching
Acquire valuable key skills in a stimulating learning environment, thanks to our interactive approach to education and innovative technology, including educational metaverses. These advanced tools will improve your ability to anticipate and respond to key trends in the industry.
A strong vocational focus with hands-on workshops and industry projects
Enjoy real-life projects working alongside industry professionals to develop your skills in storytelling, project management and experience design.
A Work-study Track for valuable company-based learning
Benefit from two years of work-study to develop your professional skills, thereby ensuring you enter the world of work with ease.
Programme structure
Work-study track
Work-study track
Programme content includes…
- Analysis of Tourism Trends
- Innovative Tourism Product Design
- Tourism Project Management
- Storytelling & Experience Design
- Use of Digital Tools
- Sourcing & Supplier Negotiation
- Implementing Sustainable Practices
- Product Life Cycle Optimisation
- Strategic Marketing Skills
- Working with Local Stakeholders
Companies that already work with our Exceliens
FAQs
- What does Excelia’s MSc in New Tourism Product Design Strategies involve?
-
The MSc in New Tourism Product Design Strategies at Excelia Hotel & Tourism School is a postgraduate programme, preparing you to design, develop, and market innovative and attractive tourism products and services. It combines advanced theory, practical projects and workplace immersion, enabling you to respond to the expectations of today’s travellers as well as emerging market trends, whilst incorporating sustainable and ethical practices.
- What are the career opportunities after this MSc in New Tourism Product Design Strategies?
-
With this qualification, you will be able to take up positions such as Tourism Product Manager, Product Development Consultant, Innovation Manager in a tourism business, or even Travel Agency Manager. Our MSc graduates are highly sought after for their ability to design innovative products, seamlessly integrate digital tools into experience design, and meet the challenges of a constantly evolving tourism sector.
- What are the admissions requirements for this MSc specialising in design strategies for new tourism products and services?
-
To join Year 1 of this MSc, you need to have already validated 3 years of higher education and to join Year 2, you need to have already validated 4 years of higher education; in addition you need to successfully complete our admissions procedure, which includes an assessment of your application. We are looking for highly motivated applicants with a genuine interest in the tourism industry and the ability to work as part of a team.
-
How are the lessons and projects organised on this MSc in New Tourism Product Design Strategies?
-
Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the tourism industry, enabling you to put your skills into practice whilst developing your professional network.
- Will Excelia Hotel & Tourism School help me to secure a work-study placement?
-
Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre, as part of the support for vocational integration. The team of coaches will help you optimise your CV, cover letter, LinkedIn profile, and overall application process.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
- You will have access to JobTeaser where you can personalise your placement search
- What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?
-
By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with Tedqual certification. The school takes a unique approach to teaching that places the emphasis on hands-on learning and professional work experience, and its campuses in La Rochelle offers an exceptional living and study environment.
Lessons
-
Year 1
MSc 1st year A focus on tourism products and projects* -
Description Cours EN
Lessons include :
- Sustainable tourism and quality labels
- Intercultural communication and negotiation
- Economic management and financing of tourism projects
- Structuring the tourism offer and value chain
- Design and innovation of tourism products
- Marketing, distribution & digital transformation of tourism products
-
Year 2
MSc 2nd year Design Strategies for New Tourism Products* -
Description Cours EN
Lessons include :
- Tourism business models and monetisation strategies
- Distribution and marketing strategies for tourism products
- Market research and tourism segmentation
* Note: Excelia programmes are subject to modification at any time; Excelia cannot be held responsible for any such changes
Experiences
Work-study
Based on our Tours campus, this MSc is carried out on a work-study track for 24 months (Year 1 and Year 2) or 12 months (Year 2 only). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class.
Support for Vocational Integration
At Excelia, your professional success is our priority. Through our Talent Centre, you benefit from tailored support: coaching sessions, CV and interview workshops, a platform offering exclusive job opportunities, and networking events with companies.
Whether you're seeking an internship, a work-study placement, or your first job, we equip you with all the tools you need to stand out and secure the best career opportunities.
Consultancy Project
You will have the opportunity of carrying out a consultancy project on behalf of a major player in the industry such as Atout France or Futuroscope. In groups, you will undertake a full analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.
Series of lectures
Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.
End-of-studies Thesis
Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.
Excelia Alumni Network
Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment.
Business Creation Project
In groups, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.
Careers
Why not download our guide to careers in tourism! It’s quick and easy to do.
Download the tourism careers guideJob opportunities after studying on the MSc in Design Strategies for New Tourism Products
After this MSc, you will be able to take up strategic posts in the field of tourism product design and management, such as Tourism Product Manager, Product Development Consultant, Innovation Manager in a tourism business, or even Travel Agency Manager. This study programme will prepare you to meet the challenges of a constantly evolving sector by combining design, digital innovation, and sustainability.
Types of careers after studying on Excelia’s MSc in New Tourism Product Design Strategies
- Tourism Product Manager : Design and develop innovative tourism offers in line with market expectations.
- Innovation Manager in a tourism business : Design and manage innovative projects to develop new products, services and experiences that meet the expectations of today's travellers and reflect the latest market trends.
- Product Development Consultant : Assist companies and destinations in designing new, exciting, sustainable products and services.
- Innovation Manager in a tourism business : (working for a destination or specialist agency): Lead innovative projects by developing imaginative solutions, harnessing design and technology.
- Travel Agency Manager : Drive an agency’s activities by developing innovative products to build customer loyalty.
CAREERS
Events Project Manager - Tourism Product Manager - Innovation Manager in a tourism business - Product Development Consultant for destinations or specialist agencies - Travel Agency Manager
Skills acquired during the MSc in New Tourism Product Design Strategies
- Tourism Trend Analysis : Identifying and anticipating traveller expectations and evolutions in the tourism market.
- Innovative Tourism Product Design: Designing attractive and unique offers, adapted to the latest practices such as slow tourism, adventure tourism, and workation.
- Tourism Project Management : Overseeing all the stages in the product development process, from conception to market launch.
- Storytelling & Experience Design : Developing captivating stories and designing memorable experiences that enhance the appeal of a product or destination.
- Use of Digital Tools: Leveraging digital technology to optimise the design, management and marketing of tourism products.
- Sourcing & Supplier Negotiation : Selecting strategic partners and negotiating favourable agreements to maximise quality and profitability.
- Implementation of Sustainable Practices : incorporating sustainability into every stage of product design to meet today’s environmental and social challenges.
- Optimising the Product Life Cycle : Managing and adapting product lines based on customer feedback, sales performance, and market trends.
- Strategic Marketing : Developing effective promotional strategies to maximise the visibility and performance of new products.
- Collaboration with Local Stakeholders: Working in synergy with local players to capitalise on resources and design innovative products that respect and reflect the destination.
What career in tourism with a Master of Science in Destionations?
Facts & Figures
of our graduates find a job within 6 months of graduating
secure a job contract before the end of their studies
International
work abroad
Principal countries : United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia
Sectors they work in:
- 50% in Hospitality and Catering
- 13% work in Event Management
- 16% work in the Travel Industry
- 11% work in Leisure and Entertainment
- 10% work in other sectors of Tourism
Tuition Fees
Tuition Fees 2025-2026
Students from within the European Union*
- Work-study Track Year 1 and Year 2 (24 months) or Year 2 only (12 months) In the case of a contrat de professionnalisation and a contrat d’apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
* 27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- Work-study Track Year 1 and Year 2 (24 months) or Year 2 only (12 months) In the case of a contrat de professionnalisation and a contrat d’apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
Tuition fees are provided for information purposes only and are subject to change from one year to the next.
Multiservice charge
Fee: €350
Included in the multiservice charge :
- Administration and support services International mobility insurance-assistance
- Reprographics credit (photocopying, printing)
- Unlimited access to all content on Exceliaprime® Edutainment platform
- Personalised support and coaching from our Talent Centre
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying
Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Final admissions session : registrer by Wednesday,July,13th
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Final admissions session : registrer by Wednesday,July,13th
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Tourism Management
Tourism Management
Tourism Management
Tourism Management
Tourism Management
Tourism Management
Tourism Management
Tourism Management
Tourism Management
Presentation
Why study for an MSc in transformation and innovation strategies for the tourism industry?
A Master of Science specialising in transformation and innovation strategies for the tourism sector is a postgraduate programme that educates students to become professionals capable of understanding, anticipating, and accompanying the evolutions in the world of tourism. It focusses on digital transformation strategies, the management of innovative projects, and the harnessing of new technologies such as artificial intelligence and data analytics. Through a range of specialised modules, applied workshops, and collaboration with industry experts, you will acquire the advanced expertise needed to design and manage tomorrow’s sustainable, digital tourism projects. The aim is to gain an in-depth understanding of the major transformations in the tourism sector: sustainability, digitalisation, new customer expectations, health crises, etc.
An overview of Excelia’s MSc in Transformation & Innovation Strategies for Tourism?
This Master of Science in Transformation & Innovation Strategies for Tourism at Excelia Hotel & Tourism School is a highly specialised programme, available on a work-study track, which will prepare you to become a key player in innovation in the tourism sector. It combines top-level academic education with hands-on experiences, enabling you to develop skills in digital leadership, innovative project management and sustainable development. This MSc leads to a variety of career opportunities, such as Tourism Innovation Consultant, Transformation Director or e-Tourism Project Manager, thereby offering you excellent employability prospects in today’s rapidly changing market. You will be ready to identify trends, incorporate disruptive technology and manage high-impact projects to meet the expectations of tomorrow’s travellers.
-
LanguageFrench-English Mixed
-
QualificationMSc (5 years of higher education)
-
Location
-
Tuition Fees
-
In short100% in English, Destinations, Internships, International
5 reasons to choose the MSc in Transformation & Innovation Strategies for Tourism
A variety of career opportunities for excellent employability prospects
Take up positions such as Tourism Innovation Consultant, Transformation Director or e-Tourism Project Manager within innovative companies and organisations or for a destination itself.
A strong focus on innovation and digital transformation
Become a key player in innovation by harnessing the latest technology for your tourism strategies, such as artificial intelligence and data analytics.
A school giving new meaning to education
Study at a not-for-profit establishment: Excelia is one of the very few schools to reinvest 100% of tuition fees back into the quality of its programmes and projects. Through our vibrant clubs and associations, we educate students to become professionals who are fully committed to transforming the world.
A recognised programme offering valuable practical experience
Thanks to this MSc which boasts an RNCP Level 7 professional certification of ‘Tourism Product Manager’, participate in practical workshops and real-life projects, and work alongside industry experts. These hands-on experiences will ensure that you develop skills that are of direct relevance to your future career.
An innovative and immersive approach to teaching
Acquire valuable key skills in a stimulating learning environment, thanks to our interactive approach to education and innovative technology, including educational metaverses. These advanced tools will improve your ability to anticipate and respond to key trends in the industry.
Programme structure
Work-study track
Work-study track
Programme content includes…
- Analysis of Tourism Trends
- Innovative Tourism Product Design
- Tourism Project Management
- Storytelling & Experience Design
- Use of Digital Tools
- Sourcing & Supplier Negotiation
- Implementing Sustainable Practices
- Product Life Cycle Optimisation
- Strategic Marketing Skills
- Working with Local Stakeholders
- Co-creation workshops with local stakeholders (residents, businesses, local authorities)
Companies that already work with our Excelians
FAQs
- What does Excelia’s MSc in Transformation & Innovation Strategies for Tourism involve?
-
The MSc in Transformation & Innovation Strategies for Tourism offered at Excelia Hotel & Tourism School is a postgraduate programme that trains you to manage digital transformation and innovation projects in the tourism sector. It combines advanced academic theory, practical workshops and valuable workplace immersion, enabling you to meet the challenges of a fast-changing sector. You will learn how to harness new technology, design sustainable strategies, and lead innovative initiatives to deliver enhanced tourism experiences and boost the competitiveness of businesses and destinations.
- What are the career opportunities after this MSc in Transformation & Innovation Strategies for Tourism?
-
With this postgraduate qualification, you will be able to take up positions such as Tourism Innovation Consultant, Transformation Manager, Digital Strategy Manager, e-Tourism Project Manager or even Sustainable Development Project Manager. Our MSc graduates are highly sought-after for their expertise in digital transformation, their ability to manage complex projects, and their proficiency in digital and technology tools specific to the tourism sector.
- What are the admissions requirements for this MSc specialising in transformation and innovation strategies for tourism?
-
To join Year 1 of this MSc, you need to have already validated 3 years of higher education and to join Year 2, you need to have already validated 4 years of higher education; in addition you need to successfully complete our admissions procedure, which includes an assessment of your application. We are looking for highly motivated applicants with a genuine interest in the tourism industry and the ability to work as part of a team.
- How are the lessons and projects organised on this MSc in Transformation & Innovation Strategies for Tourism?
-
Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the tourism industry, enabling you to put your skills into practice whilst developing your professional network.
- Will Excelia Hotel & Tourism School help me to secure a work-study placement?
-
Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre, as part of the support for vocational integration. The team of coaches will help you optimise your CV, cover letter, LinkedIn profile, and overall application process.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
- What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?
-
By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with Tedqual certification. The school takes a unique approach to teaching that places the emphasis on hands-on learning and professional work experience. Furthermore, our campus in Tours offers an exceptional living and study environment.
Lessons
-
Year 1
MSc 1st year Tourism products and projects -
Description Cours EN
Lessons include :
- Sustainable tourism and quality labels
- Intercultural communication and negotiation
- Economic management and financing of tourism projects
- Structuring the tourism offer and value chain
- Design and innovation of tourism products
- Marketing, distribution & digital transformation of tourism products
-
Year 2
MSc 2nd year in Transformation & Innovation Strategies for Tourism -
Description Cours EN
Course examples:
- Digital transformation and tourism 4.0
- AI and personalisation of tourist experiences
- Customer experiences and tourism gamification
* NOTE: Programmes are subject to change at any time; Excelia shall not be held liable for any such changes.
Experiences
Work-study track
Based on our Tours campus, this MSc is carried out on a work-study track for 24 months (Year 1 and Year 2) or 12 months (Year 2 only). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class.
Support for Vocational Integration
At Excelia, your professional success is our priority. Through the Talent Centre, you benefit from tailored support: coaching sessions, CV and interview workshops, a platform offering exclusive job opportunities, and networking events with companies.
Whether you're seeking an internship, a work-study placement, or your first job, we equip you with all the tools you need to stand out and secure the best career opportunities.
Business Creation Project
In groups, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.
Consultancy Project
You will carry out a consultancy project on behalf of a major player in the industry (Huttopia, Yellow villages,etc.). In groups, you will complete a detailed analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.
Series of lectures
Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.
End-of-studies Thesis
Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.
Excelia Alumni Network
Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment.
Careers
Why not take our Careers guide! It’s quick and easy to get!
Download the career guideJob opportunities after studying on the MSc in Transformation & Innovation Strategies for Tourism
After this MSc, you will be able to take up strategic posts in digital transformation and tourism innovation, such as Transformation Director, Tourism Innovation Consultant, Digital Strategy Manager or even e-Tourism Project Manager. This study programme will prepare you to meet the challenges of a constantly evolving sector by combining skills in leadership, complex project management, and new technology.
Types of careers after studying on Excelia’s MSc in Transformation & Innovation Strategies for Tourism
- Tourism Innovation Consultant : Assist companies and destinations in implementing innovative strategies to enhance their attractiveness and competitiveness.
- Transformation Director : Drive change in tourism organisations by leveraging digital solutions and adopting innovative practices.
- Digital Strategy Manager : Develop and implement digital strategies to optimise the impact of marketing campaigns and tourism initiatives.
- e-Tourism Project Manager : Design and implement digital projects to optimise traveller experience and the performance of destinations and businesses in the tourism industry.
- Sustainable Development Project Manager : Build sustainable solutions into tourism strategies to address today’s key environmental and social imperatives.
CAREERS
Tourism Innovation Consultant - Transformation Director - Digital Strategy Manager - e-Tourism Project Manager - Sustainable Development Project Manager
Skills acquired during the MSc in Transformation & Innovation Strategies for Tourism
- Digital Transformation : Managing digital transition projects by deploying the technological tools most appropriate to the tourism sector.
- Innovation Project Management: Designing, planning and implementing innovative initiatives in line with the expectations of today's travellers and the market.
- Data Analytics & Decision-making : Leveraging data analysis tools to optimise tourism strategies and project performance.
- Managing the Human-Digital Relationship : Combining human skills and technology to deliver the best possible tourism experience.
- Designing AI-led Strategies : Leveraging artificial intelligence tools to deliver innovative tourism products and services.
- e-Marketing and e-Business : Developing effective digital campaigns to promote tourist destinations and services.
- Implementing Sustainable Practices : Promoting the transition to responsible tourism by embedding ecological and ethical solutions into projects.
- Capitalising on local resources : Working with local stakeholders to develop unique, differentiated offers.
What career in tourism with a Master of Science in Tourism and Innovation?
Facts & Figures:
of our graduates find a job within 6 months of graduating
secure a job contract before the end of their studies
International
work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia
Sectors they work in:
- 50% in Hospitality and Catering
- 13% in Event Management
- 16% in the Travel Industry
- 11% in Leisure and Entertainment
- 10% in other sectors of Tourism
Tuition fees
Tuition Fees 2025-2026
Students from within the European Union*
- Work-study Track Year 1 and Year 2 (24 months) or Year 2 only (12 months) In the case of a contrat de professionnalisation and a contrat d’apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
* 27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The United Kingdom.
Students from outside the European Union
- Work-study Track Year 1 and Year 2 (24 months) or Year 2 only (12 months) In the case of a contrat de professionnalisation and a contrat d’apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
Multiservice charge
Fee: €350
Included in the multiservice charge :
- Administration and support services
- International mobility insurance-assistance
- Reprographics credit (photocopying, printing)
- Unlimited access to all content on Exceliaprime® Edutainment platform
- Personalised support and coaching from our Talent Centre
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying
Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Final admissions session : registrer by Wednesday,July,13th
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Final admissions session : registrer by Wednesday,July,13th
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Presentation
Why study for an MSc in Strategies to develop destinations via tourism ?
A Master of Science specialising in leveraging tourism to devlop destinations will educate you to become an expert in the marketing and development of destinations by means of innovative and sustainable tourism strategies. It offers a combination of advanced academic theory in management, destination marketing, and sustainable tourism, with practical hands-on projects designed to meet the economic, cultural and environmental challenges facing a destination.
An overview of Excelia’s MSc in Destination Development Strategies through Tourism
This MSc in Destination Development Strategies through Tourism offered at Excelia Hotel & Tourism School boasts a unique approach to education by offering a combination of academic excellence, professional projects and company-based immersion. This State-recognised and accredited postgraduate programme will enable you to design and implement tourism development strategies tailored to the needs of a particular destination and the expectations of travellers. With a particular focus on innovation, sustainability, and the marketing of local heritage, this MSc will ensure excellent employability prospects, preparing you for a wide variety of careers in France and around the world including city councils, local and regional authorities, as well as consulting firms and agencies specialising in destination development.
-
LanguageFrench
-
QualificationMaster (5 years of higher education)
-
Location
-
Tuition Fees
-
In shortDestination Marketing, Tourism Development, Destination Attractiveness
5 reasons to choose the MSc in Destination Development Strategies through Tourism
Excellent employability prospects in a wide range of professions
Benefit from this State-recognised qualification and take up positions such as Tourism Development Consultant, Destination Marketing Manager, Tourist Office Manager or Tourism Coordinator.
Expertise in destination marketing and sustainable development
Learn how to design and implement innovative, sustainable strategies that enhance the attractiveness and competitiveness of a destination with this MSc, which also results in the awarding of the RNCP Level 7 professional certification of ‘Tourism Product Manager’.
A school giving new meaning to education
Study at a not-for-profit establishment: Excelia is one of the very few schools to reinvest 100% of tuition fees back into the quality of its programmes and projects. Through our vibrant clubs and associations, we educate students to become professionals who are fully committed to transforming the world.
An innovative and immersive approach to teaching
Acquire valuable key skills in a stimulating learning environment, thanks to our interactive approach to education and innovative technology, including educational metaverses. These advanced tools will improve your ability to anticipate and respond to key trends in the industry.
A work-study track for total professional immersion
Take advantage of a two-year work-study track to develop your professional skills, enabling you to enter the world of work with ease.
Programme structure
Work-study track
Work-study track
Programme content includes…
- Analysis of Destination Development Opportunities
- Development of Destination Marketing Strategies
- Project Management for Tourism Development
- Sustainability in Tourism Policy
- Destination Engineering & Innovation
- Stakeholder Negotiation & Collaboration
- Tourism Performance Monitoring & Assessment
- Leadership & Team Management
- Communication Strategy & Destination Branding
- Adapting to developments in the tourism sector
- Design,planning and implementation od development projects (cultural,economic,tourism,urban,etc.).
Companies that already work with our Excelians
FAQs
- What does the MSc in Destination Development Strategies through Tourism involve?
-
The MSc in Destination Development Strategies through Tourism offered at Excelia Hotel & Tourism School is a postgraduate qualification, preparing you to develop and market destinations through innovative, sustainable tourism strategies. The programme combines advanced theory with real-life projects and company immersion to enable you to master the strategic, operational and environmental challenges associated with destination development.
- What are the career opportunities after this MSc in Destination Development Strategies through Tourism?
-
With this qualification, you will be able to take up positions such as Destination Marketing Manager, Tourism Development Consultant, Project Director for a local or regional authority, or even Tourist Office Manager. Our graduates are very much in demand for their ability to design effective and sustainable value-added strategies, to deliver innovative projects and to work collaboratively with a variety of stakeholders in a truly global environment.
- What are the admissions requirements for this MSc specialising in destination development strategies through tourism?
-
To join Year 1 of this MSc, you need to have already validated 3 years of higher education and to join Year 2, you need to have already validated 4 years of higher education; in addition, our selection panel must successfully assess your application. We are looking for highly motivated applicants with a genuine interest in the tourism industry and the ability to work as part of a team.
-
How are the lessons and projects organised on this MSc in Destination Development Strategies through Tourism?
-
Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the industry, enabling you to put your skills into practice whilst developing your professional network.
- Will Excelia Hotel & Tourism School help me to secure a work-study placement?
-
Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre, as part of the support for vocational integration. The team of coaches will help you optimise your CV, cover letter, LinkedIn profile, and overall application process.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
- You will have access to JobTeaser where you can personalise your placement search
- What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?
-
By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with Tedqual certification. Excelia is also a member of the Top Hospitality Tourism School association, which brings together the most prestigious schools in the sector, thereby ensuring you are part of an elite tourism industry network. It also means you will be studying at one of the Top 10 schools in France.
Lessons
-
Year 1
MSc 1st year Focus on tourism products and projects* -
Description Cours EN
Lessons include :
- Sustainable tourism and quality labels
- Intercultural communication and negotiation
- Economic management and financing of tourism projects
- Structuring the tourism offer and value chain
- Design and innovation of tourism products
- Marketing, distribution & digital transformation of tourism products
-
Year 2
MSc 2nd year in Destination Development Strategies through Tourism* -
Description Cours EN
Specialisation lessons include :
- Destination management, diversification, globalisation & sustainability
- Innovation & creation in tourism
- Territorial branding & destination identity
* NOTE: Programmes are subject to change at any time; Excelia shall not be held liable for any such changes.
Experiences
Work-study
Based on our La Rochelle campus, this MSc is carried out on a work-study track for 24 months (Year 1 and Year 2) or 12 months (Year 2 only). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class.
Support for vocational integration
At Excelia, your professional success is our priority. Through our Talent Centre, you benefit from tailored support : coaching sessions, CV and interview workshops, a platform offering exclusive job opportunities, and networking events with companies.
Whether you're seeking an internship, a work-study placement, or your first job, we equip you with all the tools you need to stand out and secure the best career opportunities.
Consultancy Project
You will have the opportunity of carrying out a consultancy project on behalf of a major player in the industry such as Atout France or Futuroscope. In groups, you will undertake a full analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.
Series of lectures
Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.
End-of-studies Thesis
Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.
Excelia Alumni Network
Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment.
Business Creation Project
In groups, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.
Careers
Why not download our guide to careers in tourism ! It’s quick and easy to do. Download the tourism careers guide
Download the tourism careers guideJob opportunities after studying on the MSc in Destination Development Strategies through Tourism
After this MSc, you will be able to take up strategic posts in destination development and marketing, such as Tourism Development Consultant, Destination Marketing Manager, Project Director for a local authority or even Tourist Office Manager. This study programme will prepare you to meet the challenges of a constantly evolving sector by successfully combining innovation, sustainability and operational management.
Types of careers after studying on Excelia’s MSc in Destination Development Strategies through Tourism
- Tourism Development Consultant : Work alongside local government bodies and other organisations to design and implement innovative tourism development projects.
- Destination Marketing Manager : Develop and implement marketing strategies to promote the attractiveness and competitiveness of a given destination.
- Project Manager for a local or regional authority : Lead tourism and heritage development initiatives in partnership with local and international players.
- Manager in a development agency, NGOs or private companies : Contribute to sustainable value enhancement projects and to strategy development in order to maximise the impact of tourism in a given destination.
- Tourist Office Manager : Oversee all the different activities of a Tourist Office, from promoting the destination to building and coordinating relationships with local stakeholders.
- Destination Development Coordinator : Stimulate local activity by coordinating sustainable development and tourist attraction projects in a destination.
- Tourism/Culture Project Manager : Design and manage events, itineraries or tourist and cultural offers to strengthen a destination’s identity and appeal.
- Consultant in Destination Planning/Development : Contribute your expertise to local authorities and businesses to rethink areas and develop heritage and tourism resources.
- Destination Coordinator : Unite local stakeholders around collaborative and innovative projects to boost a destination’s economic, cultural and tourist activities.
- Urban Planner or Destination Planning Consultant : Imagine the destinations of tomorrow by incorporating tourism, environmental and social issues into development strategies.
CAREERS
Tourism Development Consultant – Destination Marketing Manager - Project Manager for a local or regional authority - Manager in a development agency, NGO or private company - Tourist Office Manager - Destination Development Coordinator - Tourism/Culture Project Manager - Consultant in Destination Planning/Development - Destination Coordinator - Urban Planner or Destination Planning Consultant
Skills acquired during the MSc in Destination Development Strategies through Tourism
- Analysis & Assessment of a Destination’s Tourism Potential
- Designing Innovative Destination Marketing Strategies
- Managing Complex Tourism Development Projects
- Integrating Sustainable Practices into Tourism Policy
- Coordination & Negotiation with local and international stakeholders
- Data Analysis for assessing the impact of tourism initiatives
- Destination Communication & Branding
- Leveraging Digital Technology to optimise the management and marketing of a destination
- Leadership & Management of Multicultural Teams
- Adapting to emerging trends and evolutions in the sector
What career in tourism with a Master of Science in Destionations?
Facts & Figures
of our graduates find a job within 6 months of graduating
secure a job contract before the end of their studies
International
work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia
Sectors they work in:
- 50% in Hospitality and Catering
- 13% in Event Management
- 16% in the Travel Industry
- 11% in Leisure and Entertainment
- 10% in other sectors of Tourism
Tuition Fees
Tuition Fees 2025-2026
Students from within the European Union*
- Year 1 and Year 2 (24 months) or Year 2 only (12 months) : In the case of a contrat de professionnalisation and a contrat d’apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
* 27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- Work-study Track Year 1 and Year 2 (24 months) or Year 2 only (12 months) In the case of a contrat de professionnalisation and a contrat d’apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
Multiservice charge
Fee: €350
Included in the mutiservice charge :
- Administration and support services
- International mobility insurance-assistance
- Reprographics credit (photocopying, printing)
- Unlimited access to all content on Exceliaprime® Edutainment platform
- Personalised support and coaching from our Talent Centre
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying
Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Final admissions session : registrer by Wednesday,July,13th
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Final admissions session : registrer by Wednesday,July,13th
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Presentation
What is a Bachelor specialising in tourism?
A Bachelor specialising in tourism gives you the opportunity to personalise your study path, enjoy international experiences, and develop your professional skills with a view to contributing to a more sustainable and responsible future for tourism. You will gain a comprehensive understanding of the sector, exploring the wide variety of tourism professions, whilst fine-tuning your professional project through a programme that can be personalised to meet your aspirations.
On overview of the Bachelor - Tourism Management Track at Excelia
The Bachelor - Tourism Management Track at Excelia offers you a solid grounding in all aspects of tourism, from management to finance to marketing. You will explore how to develop and manage tourism projects involving local communities, organising nature activities, adventure pursuits and outdoor recreation, as well as devising strategies for social and inclusive tourism.
In addition, you will acquire skills in digital technology and business development, to drive innovation in this constantly evolving sector. Our programme in tourism offers a number of benefits: innovative and personalised pedagogy, a strong vocational focus, an international outlook, and extensive expertise in this dynamic sector.
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LanguageFrench-English Mixed
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QualificationBachelor (3 years of higher education)
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Location
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Tuition Fees
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In shortTourism projects, Outdoor activities, Social, Digital
5 reasons to choose the Bachelor in Hospitality - Tourism Management Track
Your career... our commitment
At Excelia Hotel & Tourism School, we combine academic excellence with hands-on professional experience to maximise your employability. Through numerous internships, projects in the field (Consultancy Project, Eductour) and our valuable networks in the regions where we are based, you will be able to enter the world of work with ease and go on to enjoy a stimulating career.
A bespoke internationally focussed programme
Enjoy up to 11 months of internships, plus up to one and a half years of academic expatriation at one of our 73 partner universities, with the possibility of studying for an international double qualification or even joining the Disney College Program in Florida, USA. This international experience can be further enhanced by undertaking your Humacité© (2 months) and Climacité© (2 months) projects overseas.
A school giving new meaning to education
Experience the world from a different angle through the Humacité© and Climacité© initiatives. For the past 20 years, our students have been actively committed to protecting the planet and promoting solidarity alongside more than 300 partner NGOs. As a not-for-profit establishment, Excelia is one of the very few schools to reinvest 100% of tuition fees back into the quality of its programmes and projects. Through our vibrant clubs and associations, we educate students to become professionals who are fully committed to transforming the world.
Interactive, innovative, and game-based pedagogy
Discover our educational metaverses and enjoy unique learning experiences in these immersive learning environments, where exploration and new technology go hand in hand.
Academic excellence and international renown
Excelia Hotel & Tourism School is one of only 4 French tourism and hospitality management schools whose Bachelor qualification (Bachelor in Tourism & Hospitality Management) has been accredited with a French VISA, awarded by the French Ministry of Higher Education, Research and Innovation. In addition, our school is TedQual certified, an international certification awarded by the United Nations World Tourism Organization (UNWTO), guaranteeing the quality and relevance of our study programmes. Furthermore, Excelia is one of the 10 leading schools in France, being a member of the Top Hospitality Tourism Schools association, which brings together the best schools in the sector.
Programme structure
Classic Track in Tours or La Rochelle 
Classic Track in Tours or La Rochelle
International Double Qualification Track
Disney College Program
Classic track in Tours or La Rochelle
Work-study Track in La Rochelle or Tours
International track
Disney College Program
Classic track in La Rochelle
Work-study Track in La Rochelle or Tours
International track
Disney College Program
Specialisations designed to shape your future
In Year 3 of the Bachelor in Hospitality - Tourism Management Track, Excelia Hotel & Tourism School offers you a choice of four unique specialisations, designed to address the current challenges facing the industry, whilst enabling you to develop your expertise.
Specialisations available to students who joined in Year 1
- Tourism Projects & Regional Development : Become a key player in local and regional development by designing and implementing innovative tourism projects designed to stimulate the local economy.
- Nature Tourism, Adventure & Outdoor Activities : Delve into the world of nature and adventure tourism, a fast-growing sector with a truly international perspective.
- Inclusive Tourism & Social : Embrace the values of ethical and inclusive tourism, promoting sustainable practices and social responsibility.
- Digital & Business Development in Tourism : Develop strategic skills in Digital Marketing and Business Development, essential for innovation in today’s connected world.
Specialisations available to students who joined in Year 3
- Travel Management: Develop expertise in travel management and international transport, with a thorough understanding of the challenges facing the sector as well as the expectations of today’s travellers.
- Events: Learn how to design, organise, and lead outstanding events, from A to Z, whilst staying abreast of the latest trends and developments in the industry.
- Work-study Track: A combination of formal academic education and professional experience to boost your employability in the tourism sector.
Companies that already work with our Excelians
Rankings
2
Speak & Act 2025: 2nd Best applied school in hospitality, catering and tourism that is a great place to be and to study in
6
Eduniversal 2025 : 6th Best Bachelor in Tourism & Hospitality Management (out of 20 schools featured)
FAQs
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What are the key objectives of the Bachelor in Hospitality - Tourism Management Track at Excelia?
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The Bachelor in Tourism Management at Excelia is an innovative programme designed to prepare you for careers in tourism project management. During your three years of study, you will develop skills in destination management, sustainable tourism, and tourism marketing. The programme will make you stand out from the crowd thanks to hands-on, immersive experiences in the world of tourism.
- What are the career opportunities after this Bachelor in Hospitality - Tourism Management Track?
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You will be able to pursue exciting professions such as Manager of a Tourism Office, Consultant in Sustainable Tourism or perhaps Tourism Project Manager. Our graduates are highly sought after for their practical expertise and their ability to innovate. Thanks to your internships and various practical projects, you will be ready to face the challenges of the job market, taking up positions in a variety of organisations such as travel agencies, event agencies, festival management agencies, tourist offices, theme parks, thalassotherapy/spa facilities, humanitarian associations, etc.
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What are the admissions requirements for this Bachelor specialising in tourism?
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To join Year 1 of our Bachelor in tourism, you need to have a High School qualification (or international equivalent) and successfully pass our entrance test, which includes a formal application and a motivation interview. You can also join the programme directly in Year 2 or Year 3 if you have already validated one or two years of higher education respectively. We are looking for students who are highly motivated, curious, and have a passion for tourism.
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Are there any opportunities to go abroad?
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Yes! Excelia actively encourages international mobility! Starting in Year 1, you will carry out a 3-month internship in the country and company of your choice, and we will help you to find the most appropriate one! Then, in Year 2, you will spend a semester abroad at the partner university of your choice. Finally, in Year 3, you can choose whether to do your end-of-studies internship in France or abroad. Perfect opportunities to enrich your studies, discover new cultures, and broaden your professional horizons!
- What are the advantages of studying at Excelia ?
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By joining Excelia, you will be part of a school renowned for its academic excellence and international accreditations. Our teaching approach focusses on real-world experience and hands-on learning. Our campuses in La Rochelle, Tours and Paris all boast an exceptional living environment, offering a studious yet friendly atmosphere.
Specialisations
Tourism Projects & Destination Development*
La RochelleTransforming a region into a must-visit destination
This specialisation focusses on developing innovative tourism projects and revitalising local areas. It involves promoting and raising the profile of tourist destinations... resorts, cities and regions. You will learn how to design and implement projects aimed at not only enhancing tourism experiences, but also promoting local development based on a region’s cultural heritage and natural resources.
* Opening in September 2027
- Courses - Year 3 - Work-study Track
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- How to plan and manage tourism projects
- Tourist destination management
- Certifications and sustainability labels in tourism
- Understanding institutional organisations in a given destination
Nature Tourism, Adventure & Outdoor Activities*
La RochelleExploring and designing new and exciting tourism products
This specialisation involves learning the fundamentals of tourism product design. You will explore current trends in nature tourism, outdoor activities, extreme and adventure sports and expeditions, with a particular focus on sustainability. You will discover how to create itineraries and experiences working in close partnership with local service providers. You will be introduced to methods for analysing market needs and for designing offers tailored to traveller expectations.
* Opening in September 2027
- Courses - Year 3
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- New types of tourism on the rise: adventure tourism and extreme sports, etc.
- Designing tourism projects and products
- The financing and logistics of an expedition
- Sports and leisure activities management
Digital & Business Development in Tourism*
ToursDeveloping strategic skills in Digital Marketing and Business Development, essential for innovation in today’s connected world
Discover the digital tools and business practices that are essential for boosting sales and improving the online presence of tourism organisations. Explore the fundamentals of digital marketing, booking platforms and social media management. Taught on our Tours campus, this specialisation enables students to develop the expertise needed to navigate our constantly evolving digital environment.
* Opening in September 2027
- Courses - Year 3 - Classic Track
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- Experiential marketing
- Innovations in tourism
- Digital strategy… from acquisition to loyalty
- Overview of online travel agencies and booking platforms
Inclusive Tourism & Societal Values*
ToursContributing to the development of accessible tourism
This specialisation introduces you to the principles of solidarity-based and inclusive tourism, highlighting the importance of co-creation within local communities and the promotion of accessible tourism. You will learn how to incorporate inclusive initiatives into your tourism projects whilst at the same time upholding the principles of sustainability.The overall objective is to develop the necessary skills to design inclusive tourism offers and establish local ecosystems for the development of innovative projects.
* Opening in September 2027
- Courses - Year 3 - Work-study track
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- Designing and developing solidarity projects: 10 inspiring projects aimed at transforming tourism
- Tourism and the circular economy
- Reconciling the ‘right to a holiday’ with respect for the destination
- Tourism & Disability
Travel Management
La RochelleDevelop expertise in travel management and international tourist transport, with a thorough understanding of the challenges facing the sector as well as the expectations of today’s travellers.
- Courses - Year 3 - Classic track
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- Destination management and creative tourism
- Consultancy Project: Travel
- Tourism innovation management
- MICE (Meetings, Incentives, Conferences, and Exhibitions)
Events
La RochelleLearn how to design, organise, and lead outstanding events from A to Z, whilst staying abreast of the latest trends and developments in the industry.
- Courses - Year 3 - Classic Track
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- Designing events
- MICE (Meetings, Incentives, Conferences, and Exhibitions)
- Scenography and project methodology
Work-study Track
La Rochelle ToursA combination of formal academic education and professional experience to boost your employability in the hospitality sector.
Lessons
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Year 1
Fundamentals of Tourism and Management -
Description Cours EN
Full-time studies in Tours or La Rochelle, on a combined French/English track
Year 1 lessons include :
- Introduction to tourism and hospitality marketing
- Principles of Accounting (for tourism and hospitality businesses)
- Introduction to Marketing (for tourism and hospitality)
- Introduction to Geopolitics
- Principles of Economics and Sustainability Issues
- Introduction to Intercultural Communication
- Tourism stakeholders & Organisations
- Customer Typology & Changing Needs
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Year 2
Further study of the fundamentals of Tourism and Management -
Description Cours ENFull-time studies in Tours or La Rochelle, on a combined French/English course
Year 2 lessons include :
- Marketing communications in tourism and hospitality
- Fundamentals of economic and financial performance
- Analysis of tourist sites: optimising the visitor journey
- Promotion and enhancement of territories
- Design of outdoor activities
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Year 3
Specialisation -
Description Cours ENFull-time or work-study tracks in La Rochelle or in Tours, on a combined French/English course
Core course modules include :
- Intercultural Management
- Hospitality and Tourism Management
- Budget Management & Financial Performance
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
All you need to know about languages, assessment, lessons and your teachers
Languages:
3rd Language (compulsory for students joining in Year 1): Choice of Portuguese, Chinese or Sign Language
TOEFL and TOEIC training
Assessment:
Three types of evaluation:
- Continuous assessment: 40% of the final mark
Throughout the year, you will work on group or individual projects, which will be marked by your teachers.
- End-of-semester exams: 60% of the final mark
These take the form of written exams.
- Grand Oral
The oral exam is a presentation of your studies and your future studies or professional project.
Your teachers:
The teaching team of the Bachelor - Hotel Management Track is made up of French and international research-active Faculty and business professionals. Our research-active Faculty, experts in the field of tourism and hospitality management, draw on extensive research carried out by our Institute of Tourism Management and our case laboratory, INNOV Case Lab, thereby ensuring students benefit from innovative pedagogy. In parallel, the industry professionals, renowned for their considerable knowledge and experience in tourism and hospitality, focus on real-life business issues.
Your lessons:
You will attend core course modules with your entire year group. In addition, you have tutorials in smaller groups, depending on your chosen specialisation, language ability, etc.
Experiences
- Business Game
- Disney College Program
- Eductour
- Academic Expatriation
- FIFAV - International Adventure Film & Book Festival
- 3rd Language
- Humacité© Project
- Climacité© Project
- Internships
- Student Clubs and Associations
- Masterclass series: Inspirations
- Support for Vocational Integration
- Work-study Track
- The XL Blue Walk: a unique Excelia experience
Business Game
In the form of a business simulation, you work in teams to tackle and solve real-life professional issues.
Disney College Program
Through our partnership with Walt Disney World Resort in Orlando, you have the opportunity to study at Delaware University in the USA for 2 weeks, then to carry out a 5-month internship in one of the parks of the Walt Disney World Resort in Florida. In parallel, you will take online courses delivered by Harvard University.
Eductour
Students take part in Eductour, a discovery tour of local players in the tourism industry and other partners of Excelia Hotel & Tourism School. The aim of this initiative is to introduce our students to companies, professions, and professionals in the tourism industry.
Academic Expatriation
Academic expatriation, for one semester or even one year, is a compulsory part of Year 2 of the programme. Students who choose the International Track in Year 3 will have the opportunity of a further 6 months of academic expatriation.
FIFAV - International Adventure Film & Book Festival
All students in Year 1 and Year 2 of the Bachelor programme act as volunteers for this festival, assisting the organisers throughout this week-long event in La Rochelle. Year 3 students take part in an inter-school challenge which involves tackling the major issues facing the tourism and hospitality sector.
3rd Language
A third modern language is compulsory for all students who join the programme in Year 1. In line with the school’s core values and its commitment to inclusion, students are required to learn sign language.
Humacité© Project
You will undertake a 2-month social, humanitarian or civic voluntary project in an NGO or an association, either in France or abroad. This is one of the unique features of Excelia, which is committed to educating students to become future managers who are both responsible and conscious of the importance of their role in society.
Climacité© Project
The aim of Climacité© is to raise awareness, educate, and prepare students for the challenges of protecting the environment and tackling climate change. With our long-standing commitment to sustainable and responsible tourism and hospitality, this initiative is an opportunity for you to make a commitment to the planet. Your 2-month project must address one of the 17 UN Sustainable Development Goals (SDGs).
Internships
Carrying out company-based internships, in France or abroad, is one of the compulsory parts of our Bachelor programme. By the end of your studies, you will have acquired some 11 months of valuable professional experience.
Student Clubs and Associations
You have the possibility of getting involved in one of Excelia’s many clubs and associations, enabling you to develop your skills and knowledge in a supportive and vocationally oriented environment. In addition, it is a great way to settle into school life and experience something unique !
Masterclass series: Inspirations
Throughout the year, renowned professionals visit the school to give lectures, which are followed by masterclasses. The aim is to raise your awareness about the various challenges and issues facing the tourism and hospitality sector, as well as exploring the different professions.
Support for Vocational Integration
At Excelia, your professional success is our priority. Through our Talent Centre, you benefit from tailored support: coaching sessions, CV and interview workshops, a platform with exclusive professional openings, and networking events with companies.
Whatever you are looking for, an internship, a work-study placement or perhaps your very first job, we will equip you with all the tools you need to stand out and secure the best possible opportunities.
Work-study Track
You have the possibility of a 12-month Work-study Track in Year 3 of the programme. The aim is develop professional skills in a real company, with the opportunity of applying the management theory learned in class.
The XL Blue Walk: a unique Excelia experience
Discover this truly unique educational challenge where sport, discovery and personal reflection come together. Over the course of several days, you trek, as a group, across some outstanding landscapes whilst taking part in inspiring workshops to develop your skills, strengthen your team spirit and reveal your potential. The XL Blue Walk is the ideal way to experience an unforgettable adventure in which you push yourself to the limit, whilst enjoying rewarding encounters and connecting with nature!!
Careers
Why not download our guide to careers in tourism ! It’s quick and easy to do.
Download the tourism careers guideFurther studies after the Bachelor - Tourism Management Track
Studying for a Master qualification after a Bachelor specialising in tourism management
After your Bachelor - Tourism Management Track you have the possibility of continuing your studies by joining a Master programme. This will enable you to further your knowledge, acquire additional skills, and specialise in a specific area of the tourism industry.
A Master programme specialising in tourism management generally lasts 2 years, divided into four semesters. It is the equivalent of 5 years of higher education and is accessible to students who have already validated 3 years of higher education, such as this Bachelor - Tourism Management Track.
Which Master programmes are available after the Bachelor - Tourism Management Track at Excelia?
As Excelia’s Bachelor is State-accredited and RNCP-certified, students who wish to do so can continue their studies at Master level to validate five years of higher education.
At Excelia Hotel & Tourism School, there is a choice of Master of Science (MSc) programmes specialising in tourism management:
- MSc in Destination Development Strategies through Tourism
- MSc in Design Strategies for New Tourism Products
- MSc in Transformation & Innovation Strategies for Tourism
- MSc in Social Responsibility & Inclusion Strategies for Tourism
Job opportunities after a Bachelor in Hospitality - Hotel Management Track
After a Bachelor specialising in tourism, you will be able to choose from a wide range of exciting careers across the entire tourism sector, including the following:
- Development Coordinator for a Regional Tourist Board : Organise and promote initiatives to boost the region by promoting its cultural heritage and natural assets to visitors.
- Marketing Project Manager for a tourist office : Design and implement marketing campaigns to promote the destination and attract a varied range of visitors.
- Tourism Project Manager within a tourism development agency : Manage strategic projects to enhance a region’s appeal by leveraging the involvement of local players.
- Tourism Product Manager in an incoming tour operator : Create and market bespoke tourism offers to meet the expectations of visitors and your business partners.
- Specialist in adventure tourism, working for an agency or tour operator : Design and organise unique, immersive experiences for thrill-seekers and nature lovers.
- Experience Designer for a business offering leisure activities : Design innovative and memorable activities that capitalise on local resources and respond to customer expectations.
- Digital Marketing Project Manager for a public body : Develop a destination’s online visibility through digital strategies and innovative tools.
- Community Manager working in an agency : Coordinate social media to engage communities and promote tourism offers to a connected audience.
- Customer Experience Manager : Analyse and improve every stage of the customer journey to ensure optimum satisfaction and visitor loyalty.
- Inclusive Tourism Project Manager for a tour operator : Develop accessible and inclusive tourism offerings to meet the specific needs of all types of travellers.
- Sustainable Tourism Project Coordinator in a travel agency : Drive initiatives to embed sustainability into tourism practices and to minimise their environmental impact.
- Local Tourism Coordinator working for a local government body : Mobilise local stakeholders in designing and implementing tourism projects that capitalise on the distinctive features of the local area.
Facts & Figures:
of our graduates find a job within 6 months of graduating
secure a job before the end of their studies
work abroad, the principal countries being: Spain, United Kingdom, Canada, United Arab Emirates, Costa Rica, China, Australia
Tuition fees
Tuition Fees 2025-2026
Students from within the European Union*
- Year 1: €8,980
- Year 2: €8,980
- Year 3: €9,450
*27 member states of the European Union: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France and French Overseas Territories, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- Year 1: €9,400
- Year 2: €9,400
- Year 3: €9,750
Work-Study Track
- Year 3: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
The above fees are provided for information purposes only and are subject to change from one year to the next.
Multiservice charge
Fee: €350
Included in the multiservice charge:
- Administration and support services
- International mobility insurance-assistance
- Reprographics credit (photocopying, printing)
- Unlimited access to all content on Exceliaprime® Edutainment platform
- Personalised support and coaching from our Talent Centre
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying
Admission
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Final admissions session : registrer by Wednesday,July,13th
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Final admissions session : registrer by Wednesday,July,13th
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Final admissions session : registrer by Wednesday,July,13th
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** International Foundation Programme and Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
