Main role
With the support of dedicated teams, a Tourist Office Manager is responsible for promoting the heritage of the region by centralising tourist information. Their role is to disseminate this information by developing specific products and other support material, and by using all forms of traditional and digital communication, working in consultation with the region’s stakeholders.
SIMILAR JOB TITLES
Intercommunal Tourism Office Director, Tourism Reception Structure Director, Tourism Office Manager
Job tasks
- Developing and implementing the tourism development strategy for the area, in consultation with elected officials and institutional partners
- Managing, training, and leading reception, promotion, and communication teams
- Overseeing administrative and budgetary management, and seeking additional funding
- Developing digital tools (website, social media, mobile apps) to promote the destination and enhance the customer experience
- Designing, organising, and promoting events, activities, and tourist circuits tailored to different audiences
- Conducting competitive intelligence, analysing tourist flows, and proposing improvements to strengthen the area’s attractiveness
Required skills
Creativity, interpersonal skills, Excellent organisational skills, Rigour, Diplomacy, Proficiency in English.
What you need to learn/master
Team management, Project management, Oral communication, Marketing and customer experience, Understanding of the tourism industry, Knowledge of institutional stakeholders and political issues, Fluency in English.
- Level of qualification: Master Year 2 (5 years of post-High School education)
Career opportunities & progression
After several years of experience, the tourist office director can progress to managing larger tourism structures or move into roles such as tourism strategy consultant, destination director, or international tourism project manager.
