Tourism Management

Tourism Management is a key discipline for understanding, managing, and developing the tourism industry at both national and international levels.

At Excelia Tourism School, we prepare future professionals with expertise in areas like Outdoor Activities, International Tourism, and Tourist Destinations.

Through globally recognized accreditations, innovative teaching, and partnerships with leading industry players, our programs equip students with the skills to excel in the evolving tourism sector and meet market demands.

Presentation

Tourism Management: What does it involve?

Tourism Management involves the skills and knowledge required to design, manage, and promote tourism projects in a fast-changing, dynamic environment. Key aspects include:

  • Outdoor Activities: Managing and developing outdoor experiences such as adventure tourism, eco-tourism, and sports tourism, which cater to the growing demand for sustainable and authentic travel.
  • International Tourism: Understanding global travel trends, developing international marketing strategies, and managing multicultural tourism projects, paving the way for careers in global hotel chains, travel agencies, and destination management companies.
  • Tourist Destinations: Analyzing and enhancing the appeal of regional and national tourism hotspots, fostering sustainable tourism, and creating memorable experiences for visitors.

At Excelia Tourism School, students gain real-world experience through internships, live projects, and international case studies, preparing them to lead and innovate in the tourism industry.

 

Tourism Management: Who is it for?

The Tourism Management program is ideal for students passionate about travel, innovation, and creating impactful tourism projects. Are you curious, dynamic, and eager to shape the future of tourism? This program is for you!

Whether you’re interested in:

  • Managing outdoor activities and delivering nature-based customer experiences,
  • Developing international strategies to attract and retain global tourists,
  • Promoting tourist destinations to meet new traveler expectations,

Join one of the Top 10 Tourism Schools in France and benefit from a prestigious network of industry partners to launch your career in Tourism Management.

Brochure

Presentation

Why study for an MSc specialising in social responsibility and inclusion for the tourism sector?

A Master of Science focussing on social responsibility and inclusion for tourism will prepare you to meet today’s challenges in the tourism sector by implementing inclusive and responsible strategies. It focusses on the key principles of Corporate Social Responsibility (CSR) and how they apply to tourism, with a particular emphasis on inclusion, solidarity and the development of best practice in HR Management. You will learn how to design inclusive projects, to make tourism accessible to all, and to develop partnerships with NGOs and other public organisations.

 

An overview of Excelia’s MSc in  Social Responsibility & Inclusion Strategies for Tourism

This Master of Science in Social Responsibility & Inclusion Strategies for Tourism at Excelia Hotel & Tourism School is a postgraduate programme focussing on key issues such as accessibility, sustainability, and attractiveness. In addition to advanced academic theory and the opportunity of working in close collaboration with industry professionals, the programme is offered on a work-study track thereby providing valuable company immersion. With a range of specialised modules including Regenerative Tourism, Innovation in the Social and Solidarity Economy, and emerging themes such as the Crypto Economy, this MSc will prepare you for a variety of careers including Accessibility & Inclusion Consultant, CSR Manager or even International Solidarity Project Coordinator.

  • Language
  • Qualification
  • Location
  • Tuition Fees
  • In short

5 reasons to choose the MSc in Social Responsibility & Inclusion Strategies for Tourism

A unique specialisation focussing on inclusion and CSR

Through this MSc that boasts a RNCP Level 7 professional certification of ‘Tourism Product Management’ develop the skills needed to implement inclusive policies and socially responsible practices in tourism organisations, in response to the growing expectations of customers and business stakeholders.

 

A hands-on approach and vocational experience 

Benefit from a two-year work-study track for total company immersion, giving you the opportunity to apply your knowledge in real-life projects, thereby boosting your employability.

 

 

A range of career prospects for optimal employability

Take up strategic positions such as Accessibility & Inclusion Consultant, CSR Manager or even Solidarity Project Coordinator in a sector that is actively seeking professionals with a social and responsible mindset.

 

 

A focus on social and solidarity innovation

Explore innovative concepts such as Regenerative Tourism, the Circular Economy and the Crypto Economy, in order to design sustainable and high-impact projects.

Academic excellence and international recognition

Study at a school recognised by the Ministry of Higher Education to obtain a qualification aligned with the expectations of the industry. Excelia is also a member of the Top Hospitality Tourism School association, which brings together the most prestigious schools in the sector, thereby ensuring you are part of an elite tourism industry network. It also means you will be studying at one of the Top 10 schools in France.

Programme structure

Work-study track

September-August Format: Alternating school-based periods and company-based periods

Work-study track

September-August Format: Alternating school-based periods and company-based periods
Texte parcours EN

Programme content includes…

  • How to develop Inclusive Strategies 
  • The principles of Corporate Social Responsibility (CSR) 
  • Civic and Solidarity Projects
  • Leadership in Inclusion & Accessibility
  • Capitalising on Local Resources 
  • Social & Solidarity Innovation
  • Strategic Partnership Development
  • Communication & Storytelling 
  • Data Analytics & Strategic Decision-making 
  • Best HR practices

 

Les entreprises qui recrutent nos étudiants

FAQs

What does Excelia’s MSc in Social Responsibility & Inclusion Strategies for Tourism involve?

The MSc in Social Responsibility & Inclusions Strategies for Tourism offered at Excelia Hotel & Tourism School is a postgraduate programme that trains you to design and implement inclusive and responsible strategies in the tourism sector. It combines advanced academic theory, practical workshops and valuable workplace immersion to meet the challenges of a more inclusive and sustainable tourism sector. You will learn how to design inclusive projects, develop best HR practices, and work with NGOs and institutions to enhance the social and environmental impact of tourism initiatives.

What are the career opportunities after this MSc in Social Responsibility & Inclusion Strategies for Tourism? 

With this postgraduate qualification, you will be able to take up positions such as Accessibility & Inclusion Consultant, CSR Manager for a tourism organisation, International Solidarity Project Co-ordinator or even Social & Solidarity Tourism Project Manager. Our MSc graduates are highly sought-after for their ability to develop responsible practices, lead inclusive projects, and work with stakeholders to transform tourism into a more sustainable and inclusive sector.

How are the lessons and placements organised on this MSc in Social Responsibility & Inclusion Strategies for Tourism?

Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the tourism industry, enabling you to put your skills into practice whilst developing your professional network.

Will Excelia Hotel & Tourism School help me to secure a work-study placement?

Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.

  • You will have access to JobTeaser where you can personalise your placement search
  • You can make an appointment with the school’s Talent Centre coaches to benefit from advice on your CV, cover letter, LinkedIn profile, etc.
  • You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
  • You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study
What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?

By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with Tedqual certification. The school takes a unique approach to teaching that places the emphasis on hands-on learning and professional work experience. Furthermore, our campus in Tours offers an exceptional living and study environment.

 

Lessons

Examples of lessons on this MSc in Social Responsibility & Inclusion Strategies for Tourism*
Description Cours EN
  • Developing Sustainable Strategies for Social and Responsible Tourism
  • Innovation in the Social and Solidarity Economy
  • Regenerative Tourism & Community Development Projects
  • The Crypto Economy and the Circular Economy

 

* Note: Excelia programmes are subject to modification at any time; Excelia cannot be held responsible for any such changes 

Experiences

Work-study track

Description expérience EN

Based on our Tours campus, you can benefit from a work-study track in Year 1 and Year 2 (24-month placement) or Year 2 only (12-month placement). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class. 

 

Talent Centre

Description expérience EN

Excelia equips you with all the tools to succeed: an exclusive platform listing internship opportunities, assistance with writing your CV and cover letter, and mock interviews to help you secure your dream internship. Get in touch with the team at the Talent Centre, who will be happy to help you to land that perfect position to launch your career!

 

Business Creation Project

Description expérience EN

In a group, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.

Consultancy Project

Description expérience EN

You will carry out a consultancy project on behalf of a major player in the industry (Huttopia, Yellow villages,etc.). In groups, you will complete a detailed analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.

Series of lectures

Description expérience EN

Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.

End-of-studies Thesis

Description expérience EN

Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.

Excelia Alumni Network

Description expérience EN

Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment. 

Careers

Contenu carrières EN

Job opportunities after studying on the MSc in Social Responsibility & Inclusion Strategies for Tourism

After this MSc, you will be able to take up strategic posts in the fields of inclusion and social responsibility in the tourism industry, such as Accessibility & Inclusion Consultant, CSR Manager or even Solidarity Project Coordinator. This study programme will prepare you to meet the current challenges of the tourism sector by adopting inclusive, sustainable and ethical practices to enhance the attractiveness and competitiveness of organisations.

 

Types of careers after studying on Excelia’s MSc in Social Responsibility & Inclusion Strategies for Tourism

  • Accessibility & Inclusion Consultant: Support tourism organisations in implementing inclusive and accessible policies across their range of services.
  • CSR Manager for a tourism organisation: Design and implement corporate social responsibility strategies to promote sustainable and ethical practices.
  • International Solidarity Project Coordinator: Manage solidarity tourism initiatives in partnership with NGOs, public bodies and local stakeholders.
  • Social & Inclusive Tourism Project Manager: Develop inclusive and ethical projects to improve the social and environmental impact of tourism activities.
  • Inclusion Project Manager: Implement strategic initiatives to promote diversity, equity and inclusion within organisations operating across the tourism sector. 

What career in tourism with a Master of Science in Tourism and Innovation?

Facts & Figures:

of our graduates find a job within 6 months of graduating

secure a job contract before the end of their studies

International

work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia

Sectors they work in:

  • 50% in Hospitality and Catering
  • 13% in Event Management
  • 16% in the Travel Industry
  • 11% in Leisure and Entertainment
  • 10% in other sectors of Tourism

Tuition fees

Tuition Fees 2024-2025

 

Students from within the European Union*

For the contrat de professionnalisation (professional training contract) and contrat d’apprentissage (apprenticeship contract), tuition fees are paid by the host company.

 

* 28 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The United Kingdom.

 

Students from outside the European Union

For the contrat de professionnalisation (professional training contract) and contrat d’apprentissage (apprenticeship contract), tuition fees are paid by the host company.

 

In addition to tuition fees, you need to take into account the following costs:

  • Multiservice charge (see details below)
  • Annual administration costs relating to a double qualification (if applicable)
  • Enrolment fees at a partner university in the case of a double qualification (to be paid directly to the partner establishment)

Multiservice charge

Fee: €350

This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Talent Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.

 

Financing your studies

Calculate the cost of studying in France

Click here

For more information about the cost of studying

 

Estimez le coût de vos études
Estimate the total cost of your studies

including accommodation and transport

Do a simulation now

Admission

Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.

1 / Online application

Submit your application online and select your programme:

Online application

List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)

Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
 

2 / Online video interview

Details of admissions tests

  • Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
  • Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)

Upcoming admissions deadlines

Possibility of taking the admissions test all year long.
 

3 / Admissions test results released and deposit to be paid

Admissions test results

Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.

Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.

Find out more
 

4 / Administrative assistance

Confirmation of enrolment

You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.

Click here for administrative assistance
 

5 / Proof of academic level required

Conditions of acceptance

To confirm your final acceptance, you must provide proof of your current qualifications and language ability:

English-Track and French-Track Programmes:

  • Bachelor, Master, Masters of Science (MSc): B2*
  • Foundation and preparatory programmes**: A2 or B1 depending on programme*
  • For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities

* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year


Proof of language ability is NOT required if:

  • Please note that only official certificates will be accepted.
  • You hold a qualification issued in a French-speaking country and are applying for a French track
  • You hold a qualification issued in an English-speaking country and are applying for an English track

Please note that only official certificates will be accepted.

 

Contact us for more information

Online application

Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.

1 / Online application

Submit your application online and select your programme:

Online application

List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)

Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
 

2 / Online video interview

Details of admissions tests

  • Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
  • Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)

Upcoming admissions deadlines

Possibility of taking the admissions test all year long.
 

3 / Admissions test results released and deposit to be paid

Admissions test results

Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.

Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.

Find out more
 

4 / Administrative assistance

Confirmation of enrolment

You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.

Click here for administrative assistance
 

5 / Proof of academic level required

Conditions of acceptance

To confirm your final acceptance, you must provide proof of your current qualifications and language ability:

English-Track and French-Track Programmes:

  • Bachelor, Master, Masters of Science (MSc): B2*
  • Foundation and preparatory programmes**: A2 or B1 depending on programme*
  • For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities

* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year


Proof of language ability is NOT required if:

  • Please note that only official certificates will be accepted.
  • You hold a qualification issued in a French-speaking country and are applying for a French track
  • You hold a qualification issued in an English-speaking country and are applying for an English track

Please note that only official certificates will be accepted.

 

Contact us for more information

Online application

Close
Brochure

Presentation

Why study for an MSc in design strategies for new tourism products?

A Master of Science specialising in design strategies for new tourism products or services is a postgraduate programme that educates students to create, develop and market innovative tourism products tailored to the expectations of travellers and reflecting the current challenges facing the sector. It combines expert knowledge in marketing, product design and sustainability with a particular focus on innovation and customer experience. Through academic theory and hands-on projects, you will acquire the necessary skills and expertise to not only respond to new trends in tourism, but also to anticipate developments in the market.

An overview of Excelia’s MSc in New Tourism Product Design Strategies

This MSc in New Tourism Product Design Strategies at Excelia Hotel & Tourism School is a State-recognised postgraduate programme with international accreditation. You will learn to analyse traveller behaviour, to anticipate trends, and to integrate digital and design tools in order to develop unique and memorable experiences. Through practical workshops and close collaboration with industry professionals, you will develop skills in project management, storytelling, experience design, and how to capitalise on local resources.

  • Language
  • Qualification
  • Location
  • Tuition Fees
  • In short

5 reasons to choose the MSc in New Tourism Product Design Strategies

Excellent employability prospects in a fast-growing sector

Prepare for a wide range of career opportunities including e-Tourism Project Manager, Product Development Consultant or Innovation Manager. This MSc will enable you to rapidly secure a position in leading companies or agencies.

Expertise in the design of innovative tourism products

Join an MSc that boasts an RNCP Level 7 professional certification of ‘Tourism Product Manager’. You will learn how to design unique and highly memorable products to meet the new expectations of travellers and the emerging trends in the tourism industry.

 

 

A school giving new meaning to education

Study at a not-for-profit establishment: Excelia is one of the very few schools to reinvest 100% of tuition fees back into the quality of its programmes and projects. Through our vibrant clubs and associations, we educate students to become professionals who are fully committed to transforming the world.

 

An innovative and immersive approach to teaching 

Acquire valuable key skills in a stimulating learning environment, thanks to our interactive approach to education and innovative technology, including educational metaverses. These advanced tools will improve your ability to anticipate and respond to key trends in the industry

 

A strong vocational focus with hands-on workshops and industry projects

Enjoy real-life projects working alongside industry professionals to develop your skills in storytelling, project management and experience design.

 

 

Programme structure

Work-study track

September-August Format: Alternating school-based periods and company-based periods

Work-study track

September-August Format: Alternating school-based periods and company-based periods
Texte parcours EN

Programme content includes…

  • Analysis of Tourism Trends
  • Innovative Tourism Product Design
  • Tourism Project Management 
  • Storytelling & Experience Design
  • Use of Digital Tools 
  • Sourcing & Supplier Negotiation
  • Implementing Sustainable Practices 
  • Product Life Cycle Optimisation
  • Strategic Marketing Skills 
  • Working with Local Stakeholders

Les entreprises qui recrutent nos étudiants

FAQs

What does Excelia’s MSc in New Tourism Product Design Strategies involve?

The MSc in New Tourism Product Design Strategies at Excelia Hotel & Tourism School is a postgraduate programme, preparing you to design, develop, and market innovative and attractive tourism products and services. It combines advanced theory, practical projects and workplace immersion, enabling you to respond to the expectations of today’s travellers as well as emerging market trends, whilst incorporating sustainable and ethical practices.

What are the career opportunities after this MSc in New Tourism Product Design Strategies?

With this qualification, you will be able to take up positions such as Tourism Product Manager, Product Development Consultant, Innovation Manager in a tourism business, or even Travel Agency Manager. Our MSc graduates are highly sought after for their ability to design innovative products, seamlessly integrate digital tools into experience design, and meet the challenges of a constantly evolving tourism sector.

What are the admissions requirements for this MSc specialising in design strategies for new tourism products and services?

To join Year 1 of this MSc, you need to have already validated 3 years of higher education and to join Year 2, you need to have already validated 4 years of higher education; in addition you need to successfully complete our admissions procedure, which includes an assessment of your application. We are looking for highly motivated applicants with a genuine interest in the tourism industry and the ability to work as part of a team.

How are the lessons and projects organised on this MSc in New Tourism Product Design Strategies?

Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the tourism industry, enabling you to put your skills into practice whilst developing your professional network.

Will Excelia Hotel & Tourism School help me to secure a work-study placement?

Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.

  • You will have access to JobTeaser where you can personalise your placement search
     
  • You can make an appointment with the school’s Talent Centre coaches to benefit from advice on your CV, cover letter, LinkedIn profile, etc.
     
  • You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
     
  • You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?

By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with Tedqual certification. The school takes a unique approach to teaching that places the emphasis on hands-on learning and professional work experience, and its campuses in La Rochelle offers an exceptional living and study environment.

 

Lessons

Examples of lessons on this MSc in New Tourism Product Design Strategies
Description Cours EN
  • Challenges & Opportunities for Tourism: sports tourism, adventure tourism, nature tourism, slow tourism, wellbeing and detox, workations, etc.
  • Sustainable Tourism Product Life Cycle
  • Product/Destination Design Strategy
  • Sourcing and Supplier Negotiation & Monitoring
  • Optimising Product Design using Digital Tools


* Note: Excelia programmes are subject to modification at any time; Excelia cannot be held responsible for any such changes

 

Experiences

Work-study

Description expérience EN

Based on our La Rochelle campus, you can benefit from a work-study track in Year 1 and Year 2 (24-month placement) or Year 2 only (12-month placement). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class. 

 

Talent Centre

Description expérience EN

Excelia equips you with all the tools to succeed: an exclusive platform listing internship opportunities, assistance with writing your CV and cover letter, and mock interviews to help you secure your dream internship. Get in touch with the team at the Talent Centre, who will be happy to help you to land that perfect position to launch your career!

 

Consultancy Project

Description expérience EN

You will have the opportunity of carrying out a consultancy project on behalf of a major player in the industry such as Atout France or Futuroscope. In groups, you will undertake a full analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.

Series of lectures

Description expérience EN

Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.

 

End-of-studies Thesis

Description expérience EN

Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.

 

Excelia Alumni Network

Description expérience EN

Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment.

Business Creation Project

Description expérience EN

In a group, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.

 

Careers

Contenu carrières EN

Job opportunities after studying on the MSc in New Tourism Product Design Strategies

After this MSc, you will be able to take up strategic posts in the field of tourism product design and management, such as Tourism Product Manager, Product Development Consultant, Innovation Manager in a tourism business, or even Travel Agency Manager. This study programme will prepare you to meet the challenges of a constantly evolving sector by combining design, digital innovation, and sustainability.

 

Types of careers after studying on Excelia’s MSc in New Tourism Product Design Strategies

  • Tourism Product Manager: Design and develop innovative tourism offers in line with market expectations.
  • Innovation Manager in a tourism business: Design and manage innovative projects to develop new products, services and experiences that meet the expectations of today's travellers and reflect the latest market trends.
  • Product Development Consultant: Assist companies and destinations in designing new, exciting, sustainable products and services.
  • Innovation Manager in a tourism business (working for a destination or specialist agency): Lead innovative projects by developing imaginative solutions, harnessing design and technology.
  • Travel Agency Manager: Drive an agency’s activities by developing innovative products to build customer loyalty.

 

Skills acquired during the MSc in New Tourism Product Design Strategies

  • Tourism Trend Analysis: Identifying and anticipating traveller expectations and evolutions in the tourism market.
  • Innovative Tourism Product Design: Designing attractive and unique offers, adapted to the latest practices such as slow tourism, adventure tourism, and workation.
  • Tourism Project Management: Overseeing all the stages in the product development process, from conception to market launch.
  • Storytelling & Experience Design: Developing captivating stories and designing memorable experiences that enhance the appeal of a product or destination.
  • Use of Digital Tools: Leveraging digital technology to optimise the design, management and marketing of tourism products.
  • Sourcing & Supplier Negotiation: Selecting strategic partners and negotiating favourable agreements to maximise quality and profitability.
  • Implementation of Sustainable Practices: incorporating sustainability into every stage of product design to meet today’s environmental and social challenges.
  • Optimising the Product Life Cycle: Managing and adapting product lines based on customer feedback, sales performance, and market trends.
  • Strategic Marketing: Developing effective promotional strategies to maximise the visibility and performance of new products.
  • Collaboration with Local Stakeholders: Working in synergy with local players to capitalise on resources and design innovative products that respect and reflect the destination.

What career in tourism with a Master of Science in Destionations?

Facts & Figures

of our graduates find a job within 6 months of graduating

secure a job contract before the end of their studies

International

work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia

Sectors they work in:

  • 50% in Hospitality and Catering
  • 13% in Event Management
  • 16% in the Travel Industry
  • 11% in Leisure and Entertainment
  • 10% in other sectors of Tourism

Tuition Fees

Tuition Fees 2024-2025

 

Students from within the European Union*

  • 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company  from the date of signature of the contract.

* 27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.

 

Students from outside the European Union

  • 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company  from the date of signature of the contract.

Tuition fees are provided for information purposes only and are subject to change from one year to the next.

 

In addition to tuition fees, you need to take into account the following costs:

  • Multiservice charge (see details below)
  • Annual administration costs relating to a double qualification (if applicable)
  • Enrolment fees at a partner university in the case of a double qualification (to be paid directly to the partner institution)

Multiservice charge

Fee: €350

Services included in the Multi-service fee:

  • Administration and support services
  • International mobility insurance-assistance
  • Reprographics credit (photocopying, printing)
  • Unlimited access to all content on Exceliaprime Edutainment platform
  • Personalised support and coaching from our Talent Centre

 

Financing your studies

Calculate the cost of studying in France

Click here

For more information about the cost of studying

 

Estimez le coût de vos études
Estimate the total cost of your studies

including accommodation and transport

Do a simulation now

Admission

Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.

1 / Online application

Submit your application online and select your programme:

Online application

List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)

Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
 

2 / Online video interview

Details of admissions tests

  • Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
  • Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)

Upcoming admissions deadlines

Possibility of taking the admissions test all year long.
 

3 / Admissions test results released and deposit to be paid

Admissions test results

Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.

Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.

Find out more
 

4 / Administrative assistance

Confirmation of enrolment

You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.

Click here for administrative assistance
 

5 / Proof of academic level required

Conditions of acceptance

To confirm your final acceptance, you must provide proof of your current qualifications and language ability:

English-Track and French-Track Programmes:

  • Bachelor, Master, Masters of Science (MSc): B2*
  • Foundation and preparatory programmes**: A2 or B1 depending on programme*
  • For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities

* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year


Proof of language ability is NOT required if:

  • Please note that only official certificates will be accepted.
  • You hold a qualification issued in a French-speaking country and are applying for a French track
  • You hold a qualification issued in an English-speaking country and are applying for an English track

Please note that only official certificates will be accepted.

 

Contact us for more information

Online application

Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.

1 / Online application

Submit your application online and select your programme:

Online application

List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)

Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
 

2 / Online video interview

Details of admissions tests

  • Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
  • Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)

Upcoming admissions deadlines

Possibility of taking the admissions test all year long.
 

3 / Admissions test results released and deposit to be paid

Admissions test results

Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.

Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.

Find out more
 

4 / Administrative assistance

Confirmation of enrolment

You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.

Click here for administrative assistance
 

5 / Proof of academic level required

Conditions of acceptance

To confirm your final acceptance, you must provide proof of your current qualifications and language ability:

English-Track and French-Track Programmes:

  • Bachelor, Master, Masters of Science (MSc): B2*
  • Foundation and preparatory programmes**: A2 or B1 depending on programme*
  • For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities

* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year


Proof of language ability is NOT required if:

  • Please note that only official certificates will be accepted.
  • You hold a qualification issued in a French-speaking country and are applying for a French track
  • You hold a qualification issued in an English-speaking country and are applying for an English track

Please note that only official certificates will be accepted.

 

Contact us for more information

Online application

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Tourism Management

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Tourism Management

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Tourism Management

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Tourism Management

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Brochure

Presentation

What exactly is a Bachelor specialising in tourism?

A Bachelor specialising in tourism gives you the opportunity to personalise your study path, enjoy international experiences and develop your professional skills with a view to contributing to a more sustainable and responsible future for tourism. You will gain a comprehensive understanding of the sector, exploring the wide variety of tourism professions available, whilst fine-tuning your professional project through a programme that can be personalised to meet your aspirations.

Why choose to join the Bachelor in Tourism Management at Excelia?

Excelia’s Bachelor in Tourism Management offers you a solid grounding in all aspects of tourism, from management to marketing to business operations. You will explore how to develop and manage tourism projects involving local communities, organising nature activities, adventure pursuits and outdoor recreation, as well as devising strategies for social and inclusive tourism.

In addition, you will acquire skills in digital technology and business development, to drive innovation in this constantly evolving sector. Our programme in tourism offers a number of benefits, including its strong vocational focus, its international outlook and extensive expertise in this dynamic sector. 

 

  • Language
  • Qualification
  • Location
  • Tuition Fees
  • In short

5 reasons to choose the Bachelor in Tourism Management

Your career... our commitment

Maximise your future career prospects at a school that combines academic excellence with practical vocational experience. Thanks to numerous internships, hands-on assignments (consultancy project, Eductours) and our strong ties within our local regions, you will quickly progress to prestigious careers. 

 

A bespoke internationally focussed programme

Benefit from the opportunity of up to 8 months of internship experience, plus up to one year of academic expatriation at one of our 74 partner universities, with the possibility of obtaining a double international qualification or even joining the Disney College Program in Florida. You can further boost your international experience?? by undertaking your Humacité© (2 months) and Climacité© (2 months) projects abroad.

A school with a sense of purpose

Experience the world from a different angle through the Humacité© and Climacité© initiatives. For the past 20 years, our students have been actively committed to protecting the planet and promoting solidarity alongside more than 300 partner NGOs. As a not-for-profit establishment, Excelia is one of the very few schools to reinvest 100% of tuition fees in the quality of its programmes and projects. Through our vibrant clubs and associations, we educate students to become professionals who are fully committed to transforming the world.

Interactive, innovative and ludo pedagogy

Discover our educational metaverses, immersive environments where learning goes hand in hand with exploration and new technologies, offering unique learning experiences.

A programme promoting responsible tourism

Adopt a sustainable approach to tourism via the Climacité© project in Year 1 and the Humacité© project in Year 2… and discover slow tourism!

Academic excellence and international renown

Study at one of only 3 French hospitality management schools whose qualification (Bachelor in Tourism Management) has been certified by the French Ministry of Higher Education, Research and Innovation with a French VISA endorsement. In addition, our school is TedQual certified, an international certification awarded by the World Tourism Organization, guaranteeing the quality and relevance of our study programmes. Furthermore, Excelia is one of the 10 leading schools in France and is a member of the Top Hospitality Tourism Schools association, which brings together the best schools in our sector.

Programme structure

Classic Track in Tours or La Rochelle Français Anglais 

September-February Lessons + Projects
March-July Humacité© or Climacité© project (2 months) + Internship in France or abroad (3 months)

Classic Track in Tours or La Rochelle  Français Anglais 

September-January Lessons + Projects
January-July Academic expatriation + Internship aborad (3 months)

Double Qualification International Track Anglais

September - July Academic expatriation + Internship abroad (3 months)

Disney College Program Anglais 

September - December Lessons + Projects
January-July Studies in the USA at Delaware University, followed by a paid internship in one of the parks of the Walt Disney World Resort in Orlando,Florida

Classic track in Tours or La Rochelle Français Anglais 

September-December Lessons + Projects
April-August End-of-studies internship

Work-study Track in La Rochelle Français or Tours Anglais

September-August Alternating school-based periods and company-based periods

International track Anglais

September-March Lessons + Projects
March-August Academic expatriation + Internship (2 months)

Disney College Program Anglais 

September-December Lessons + Projects
January - July Studies in the USA at Delaware University, followed by a paid internship in one of the parks of the Walt Disney World Resort in Orlando,Florida
Texte parcours EN

Specialisations designed to shape your future

In Year 3 of the Bachelor in Tourism Management, Excelia Tourism School offers you a choice of four unique specialisations, designed to address the current challenges facing the industry, whilst enabling you to develop your expertise.

Specialisations available to students who joined in Year 1 

  • Tourism Projects & Regional Development: Become a key player in local and regional development by designing and implementing innovative tourism projects designed to stimulate the local economy.
  • Nature Tourism, Adventure & Outdoor Activities: Delve into the world of nature and adventure tourism, a fast-growing sector with a truly international perspective. 
  • Inclusive Tourism & Social: Embrace the values of ethical and inclusive tourism, promoting sustainable practices and social?? responsibility. 
  • Digital & Business Development in Tourism: Develop strategic skills in Digital Marketing and Business Development, essential for innovation in today’s connected world.

 

Specialisations available to students who joined in Year 3 

  • Travel Management: Develop expertise in travel management and international transport, with a thorough understanding of the challenges facing the sector as well as the expectations of today’s travellers.
  • Events: Learn how to design, organise, and lead outstanding events, from A to Z, whilst staying abreast of the latest trends and developments in the industry.
  • Hospitality Management: Immerse yourself in the world of international hospitality and acquire the key skills needed to manage upmarket establishments, delivering outstanding customer experience.
  • Work-study Track: A combination of formal academic education and professional experience to boost your employability in the tourism sector.

Les entreprises qui recrutent nos étudiants

Rankings

2

Speak & Act 2024: 2nd place among schools specialising in hospitality, catering and tourism that offer a great place to live and study

 

6

Eduniversal 2024: 6th place out of 20 for the best Bachelor in Tourism & Hospitality

FAQs

What are the key objectives of the Bachelor in Tourism Management at Excelia?

The Bachelor in Tourism Management at Excelia is an innovative programme designed to prepare you for careers in tourism project management. During your three years of study, you will develop skills in destination management, sustainable tourism, and tourism marketing. The programme will make you stand out from the crowd thanks to hands-on, immersive experiences in the world of tourism.

What are the career opportunities after this Bachelor in Tourism Management?

You will be able to pursue exciting professions such as Manager of a Tourism Office, Consultant in Sustainable Tourism or perhaps Tourism Project Manager. Our graduates are highly sought after for their practical expertise and their ability to innovate. Thanks to your internships and various practical projects, you will be ready to face the challenges of the job market, taking up positions in a variety of organisations such as travel agencies, event agencies, festival management agencies, tourist offices, theme parks, thalassotherapy/spa facilities, humanitarian associations, etc.

What are the admissions requirements for this Bachelor specialising in tourism?

To join Year 1 of our Bachelor in tourism, you need to have a High School qualification (or international equivalent) and successfully pass our entrance test, which includes a formal application and a motivation interview. You can also join the programme directly in Year 2 or Year 3 if you have already validated one or two years of higher education respectively. We are looking for students who are highly motivated, curious, and have a passion for tourism.

Are there any opportunities to go abroad?

Yes! Excelia actively encourages international mobility! Starting in Year 1, you will carry out a 3-month internship in the country and company of your choice, and we will help you to find the most appropriate one! Then, in Year 2, you will spend a semester abroad at the partner university of your choice. Finally, in Year 3, you can choose whether to do your end-of-studies internship in France or abroad. Perfect opportunities to enrich your studies, discover new cultures, and broaden your professional horizons!

What are the advantages of studying at Excelia ?

By joining Excelia, you will be part of a school renowned for its academic excellence and international accreditations. Our teaching approach focusses on real-world experience and hands-on learning. Our campuses in La Rochelle, Tours and Paris all boast an exceptional living environment, offering a studious yet friendly atmosphere.

 

Specialisations

Tourism Projects & Destination Development*

La Rochelle

Transforming a region into a must-visit destination

This specialisation focusses on developing innovative tourism projects and revitalising local areas. It involves promoting and raising the profile of tourist destinations... resorts, cities and regions. You will learn how to design and implement projects aimed at not only enhancing tourism experiences, but also promoting local development based on a region’s cultural heritage and natural resources.

* Opening September 2027

Courses - Year 3 - Classic track
  • How to plan and manage tourism projects
  • How public-private partnerships operate
  • Certification and sustainability labels in tourism
  • Understanding institutional organisations within a given region

Nature Tourism, Adventure & Outdoor Activities*

La Rochelle

Exploring and designing new and exciting tourism products

This specialisation involves learning the fundamentals of tourism product design. You will explore current trends in nature tourism, outdoor activities, extreme and adventure sports and expeditions, with a particular focus on sustainability. You will discover how to create itineraries and experiences working in close partnership with local service providers. You will be introduced to methods for analysing market needs and for designing offers tailored to traveller expectations.

 

* Opening September 2027

 

Courses - Year 3
  • New types of tourism on the rise: adventure tourism and extreme sports, etc.
  • Designing tourism projects and products
  • The financing and logistics of an expedition
  • Social and environmental impact assessment of tourism products

Digital & Business Development in Tourism*

Tours

Developing strategic skills in Digital Marketing and Business Development, essential for innovation in today’s connected world

Discover the digital tools and business practices that are essential for boosting sales and improving the online presence of tourism organisations. Explore the fundamentals of digital marketing, booking platforms and social media management. Taught on our Tours campus, this specialisation enables students to develop the expertise needed to navigate our constantly evolving digital environment.

 

* Opening September 2027

Courses - Year 3
  • Experiential marketing
  • Innovations in tourism
  • Digital strategy… from acquisition to loyalty
  • Overview of online travel agencies and booking platforms 

Inclusive Tourism & Social

Tours

Contributing to the development of accessible tourism

This specialisation introduces you to the principles of solidarity-based and inclusive tourism, highlighting the importance of co-creation within local communities and the promotion of accessible tourism. You will learn how to incorporate inclusive initiatives into your tourism projects whilst at the same time upholding the principles of sustainability.The overall objective is to develop the necessary skills to design inclusive tourism offers and establish local ecosystems for the development of innovative projects.

 

* Opening September 2027

Courses - Year 3 - Work-study track
  • Designing and developing solidarity projects: 10 inspiring projects aimed at transforming tourism
  • Tourism and the circular economy
  • Reconciling the ‘right to a holiday’ with respect for the destination
  • Tourism and Disability

Travel Management

La Rochelle

Develop expertise in travel management and international tourist transport, with a thorough understanding of the challenges facing the sector as well as the expectations of today’s travellers.

Courses - Year 3 - Classic track
  • Destination management et creative tourism
  • Consultancy Project Travel 
  • Tourism Innovation Management
  • MICE (Meetings, Incentives, Conferences, and Exhibitions)

Events

La Rochelle

Learn how to design, organise, and lead outstanding events, from A to Z, whilst staying abreast of the latest trends and developments in the industry.

 

Courses - Year 3 - Classic track
  • Event Design
  • MICE (Meetings, Incentives, Conferences, and Exhibitions)
  • Scenography and Project Methodology

Hospitality Management

La Rochelle

Immerse yourself in the world of international hospitality and acquire the key skills needed to manage upmarket establishments, delivering outstanding customer experience.

Courses - Year 3 - Classic track
  • Standards and certifications 
  • Food and beverage
  • MICE 
  • Tourism Innovation Management

Work-study Track

La Rochelle Tours

A combination of formal academic education and professional experience to boost your employability in the hospitality sector.

Lessons

Some of the courses on the Bachelor in Tourism Management
Description Cours EN
  • Key stakeholders and structure of the tourism industry
  • Destination Management
  • Marketing and sales of tourism products and services
  • Introduction to digital tools: CRM, CMS, booking platforms
  • Transport and Soft Mobility
  • Sustainable Development and CSR in tourism 
  • The challenges of Climate Change: the case of water  
  • Applied events project: FIFAV - International Adventure Film & Book Festival, La Rochelle  
  • Design Thinking and Creativity 
  • Generative Artificial Intelligence for tourism products
  • EDUCTOUR: A discovery tour of the local tourism industry  
  • Fundamentals of Management Control  
  • Tourism Law  
  • Introduction to Human Development and CSR  
  • Team Management and Conflict Management   
  • Leadership & Entrepreneurship

The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.

 
All you need to know about languages, assessment, lessons and your teachers
 

Languages:

French Track: 80% of the teaching in French, 20% in English
English Track: 100% English (a certain level of English is required for this track)
2nd Modern Language: German, Spanish or Italian
3rd Language (compulsory for students joining in Year 1): Choice of Portuguese, Chinese or Sign Language
TOEFL and TOEIC training

Assessment:

Three types of evaluation:

  • Continuous assessment: 40% of the final mark

Throughout the year, you will work on group or individual projects, which will be marked by your teachers.

  • End-of-semester exams: 60% of the final mark

These take the form of written exams.

  • Grand Oral

The oral exam is a presentation of your studies and your future studies or professional project.

Your teachers:

The teaching Faculty of the Bachelor in Tourism and Hospitality Management is made up of French and international research-active Faculty members as well as industry professionals.

The research-active Faculty, who specialise in tourism management, draw on the research work carried out within the framework of our Tourism Management Institute and our case study centre, known as INNOV Case Lab, thus offering students innovative pedagogy. The industry professionals who teach on the programme are recognised for their strong expertise within their field and focus on real business issues.

 

Types of lessons:

Your core course modules are taught with your entire Year Group. In addition, you will have tutorials in smaller groups, based on your chosen specialisation, language ability, etc.

 

Experiences

Business Game

Description expérience EN

Carried out as a company game, students work in teams to tackle and solve real-life professional issues.

 

Disney College Program

Description expérience EN

The school has a partnership with Disney World Resort in Orlando, giving students the opportunity to study at Delaware University in the USA during 6 months, followed by a paid internship in one of the parks of the Walt Disney World Resort in Florida.

Eductour

Description expérience EN

Students take part in Eductour, a discovery tour of local players in the tourism industry and other partners of Excelia Tourism School. The aim of this initiative is to introduce our students to companies, professions, and professionals in the tourism industry.

Academic Expatriation

Description expérience EN

 

Heading abroad on academic expatriation is a compulsory part of Year 2 of the programme. Students who choose the International Track in Year 3 will have the opportunity of repeating the experience.

Discover our partner universities

FIFAV - International Adventure Film & Book Festival

Description expérience EN

Students in Year 1 and Year 2 of the Bachelor in Tourism & Hospitality Management work as volunteers, assisting the organisers throughout this week-long festival in La Rochelle. Year 3 students take part in an inter-school challenge which involves tackling the major issues facing the Tourism & Hospitality sector.

3rd Language

Description expérience EN

 

A third modern language is compulsory for all students right from the first year of the programme. In line with the school’s core values and its commitment to inclusion, students are required to learn sign language in Year 1.

Humacité© Project

Description expérience EN

You can undertake a social, humanitarian or civic voluntary project in an NGO or an association, either in France or abroad durinh 3 months. This is one of the unique features of Excelia, which is committed to educating students to become future managers who are both responsible and conscious of the importance of their role in society.

Find out more

Climacité© Project

Description expérience EN

The aim of Climacité© is to raise awareness, educate and prepare students for the challenges of protecting the environment and adapting to climate change. With a long-standing commitment to sustainable and responsible tourism, Climacité© is an opportunity for our students to make a commitment to the planet. Their projects must address one of the 17 Sustainable Development Goals (SDGs).

Internships

Description expérience EN

Carrying out company-based internships, in France or abroad, is one of the compulsory parts of our Bachelor programme. By the end of your studies, you will have acquired some 11 months of real company-based experience.

Student Clubs and Associations

Description expérience EN

You have the possibility of getting involved in one of Excelia’s 50 clubs and associations, enabling you to develop your skills and knowledge in a supportive and vocationally oriented environment. In addition, it is a great way to settle into school life and experience something unique Choose your association!

Masterclass series: Inspirations

Description expérience EN

Throughout the year, renowned professionals lead masterclasses to raise your awareness about the various challenges and issues in the tourism sector and its professions.

Talent Centre

Description expérience EN

Excelia will  equip you with all the tools to succeed: an exclusive platform listing internship opportunities, assistance with writing your CV and cover letter, and mock interviews to help you secure your dream internship or work-study placement. Get in touch with the team at the Talent Centre, who will be happy to help you to land that perfect position to launch your career!

Work-study track

Description expérience EN

You have the possibility of a 12-month Work-study Track in Year 3 of the programme. The aim is develop professional skills in a real company, with the opportunity of applying the management theory learned in class.

Discover the XL Blue Walk: a unique Excelia experience

Description expérience EN

Discover this truly unique educational challenge where sport, discovery and personal reflection come together. Over the course of several days, walk as a group across some outstanding landscapes whilst taking part in inspiring workshops to develop your skills, strengthen your team spirit and reveal your potential. The XL Blue Walk is the ideal way to experience an unforgettable adventure in which you push yourself to the limit, enjoy rewarding encounters and connect with nature!

 

Careers

Contenu carrières EN

Further studies after a Bachelor in Tourism Management

Studying for a Master qualification after a Bachelor in Tourism Management

After your Bachelor in Tourism Management, you have the possibility of continuing your studies with a Master qualification, opening the door to a wide range of career opportunities. A postgraduate programme will enable you to develop your knowledge, acquire additional skills, and specialise in a specific area of tourism.

A Master programme in tourism management generally lasts for two years, divided into four semesters, and is equivalent to 5 years of higher education. To join a Master, you will need to have successfully completed at least 3 years of higher education, such as the Bachelor in Tourism Management.

The lessons may be theory-based or hands-on, with a strong emphasis on vocational experience. You can choose from a variety of specialisations to reflect your career plans. 

Which Master programmes are available after a Bachelor in Tourism Management at Excelia?

There are a number of options available to graduates holding a Bachelor qualification in tourism and who would like to pursue postgraduate studies.

As Excelia’s Bachelor is State-accredited and RNCP-certified, students who wish to do so can continue their studies at Master level to validate five years of higher education.

At Excelia Hotel and Tourism School, there are a number of MSc programmes specialising in tourism:

  • MSc in Regional Development Strategies through Tourism
  • MSc in Design Strategies for New Tourism Products 
  • MSc in Transformation & Innovation Strategies for Tourism
  • MSc in Management of Inclusion & Social Responsibility in Tourism

 

Job opportunities after a Bachelor in Tourism Management

After a Bachelor specialising in tourism, you will be able to choose from a wide range of exciting careers across the entire tourism sector, including the following:

  • Development Coordinator for a Regional Tourist Board: Organise and promote initiatives to boost the region by promoting its cultural heritage and natural assets to visitors.
  • Marketing Project Manager for a tourist office: Design and implement marketing campaigns to promote the destination and attract a varied range of visitors.
  • Tourism Project Manager within a tourism development agency: Manage strategic projects to enhance a region’s appeal by leveraging the involvement of local players.
  • Tourism Product Manager in an incoming tour operator: Create and market bespoke tourism offers to meet the expectations of visitors and your business partners.
  • Specialist in adventure tourism, working for an agency or tour operator: Design and organise unique, immersive experiences for thrill-seekers and nature lovers.
  • Experience Designer for a business offering leisure activities: Design innovative and memorable activities that capitalise on local resources and respond to customer expectations.
  • Digital Marketing Project Manager for a public body: Develop a destination’s online visibility through digital strategies and innovative tools.
  • Community Manager working in an agency: Coordinate social media to engage communities and promote tourism offers to a connected audience.
  • Customer Experience Manager: Analyse and improve every stage of the customer journey to ensure optimum satisfaction and visitor loyalty.
  • Inclusive Tourism Project Manager for a tour operator: Develop accessible and inclusive tourism offerings to meet the specific needs of all types of travellers.
  • Sustainable Tourism Project Coordinator in a travel agency: Drive initiatives to embed sustainability into tourism practices and to minimise their environmental impact.
  • Local Tourism Coordinator working for a local government body: Mobilise local stakeholders in designing and implementing tourism projects that capitalise on the distinctive features of the local area.

 
Note that these professions require skills in marketing, management, communication, and sales… all of which you will have acquired during your studies!
 

Facts & Figures:

of our graduates find a job within 6 months of graduating

secure a job before the end of their studies

work abroad, the principal countries being: Spain, United Kingdom, Canada, United Arab Emirates, Costa Rica, China, Australia

Tuition fees

Tuition Fees 2024-2025

 

Students from within the European Union*

  • Year 1: €8,980
  • Year 2: €8,980
  • Year 3: €9,450

*27 member states of the European Union: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France and French Overseas Territories, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.

 

Students from outside the European Union

  • Year 1: €9,400
  • Year 2: €9,400
  • Year 3: €9,750

Work-Study Track

  • Year 3: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company  from the date of signature of the contract.

The above fees are provided for information purposes only and are subject to change from one year to the next.

 

Multiservice charge

Fee: €350

Services included in the Multi-service fee:

  • Administration and support services
  • International mobility insurance-assistance
  • Reprographics credit (photocopying, printing)
  • Unlimited access to all content on Exceliaprime Edutainment platform
  • Personalised support and coaching from our Talent Centre

 

Financing your studies

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Admission

1 / Online application

Submit your application online and select your programme:

Online application

List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)

Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
 

2 / Online video interview

Details of admissions tests

  • Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
  • Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)

Upcoming admissions deadlines

Possibility of taking the admissions test all year long.
 

3 / Admissions test results released and deposit to be paid

Admissions test results

Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.

Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.

Find out more
 

4 / Administrative assistance

Confirmation of enrolment

You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.

Click here for administrative assistance
 

5 / Proof of academic level required

Conditions of acceptance

To confirm your final acceptance, you must provide proof of your current qualifications and language ability:

English-Track and French-Track Programmes:

  • Bachelor, Master, Masters of Science (MSc): B2*
  • Foundation and preparatory programmes**: A2 or B1 depending on programme*
  • For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities

* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year


Proof of language ability is NOT required if:

  • Please note that only official certificates will be accepted.
  • You hold a qualification issued in a French-speaking country and are applying for a French track
  • You hold a qualification issued in an English-speaking country and are applying for an English track

Please note that only official certificates will be accepted.

 

Contact us for more information

Online application

1 / Online application

Submit your application online and select your programme:

Online application

List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)

Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
 

2 / Online video interview

Details of admissions tests

  • Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
  • Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)

Upcoming admissions deadlines

Possibility of taking the admissions test all year long.
 

3 / Admissions test results released and deposit to be paid

Admissions test results

Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.

Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.

Find out more
 

4 / Administrative assistance

Confirmation of enrolment

You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.

Click here for administrative assistance
 

5 / Proof of academic level required

Conditions of acceptance

To confirm your final acceptance, you must provide proof of your current qualifications and language ability:

English-Track and French-Track Programmes:

  • Bachelor, Master, Masters of Science (MSc): B2*
  • Foundation and preparatory programmes**: A2 or B1 depending on programme*
  • For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities

* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year


Proof of language ability is NOT required if:

  • Please note that only official certificates will be accepted.
  • You hold a qualification issued in a French-speaking country and are applying for a French track
  • You hold a qualification issued in an English-speaking country and are applying for an English track

Please note that only official certificates will be accepted.

 

Contact us for more information

Online application

1 / Online application

Submit your application online and select your programme:

Online application

List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)

Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
 

2 / Online video interview

Details of admissions tests

  • Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
  • Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)

Upcoming admissions deadlines

Possibility of taking the admissions test all year long.
 

3 / Admissions test results released and deposit to be paid

Admissions test results

Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.

Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.

Find out more
 

4 / Administrative assistance

Confirmation of enrolment

You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.

Click here for administrative assistance
 

5 / Proof of academic level required

Conditions of acceptance

To confirm your final acceptance, you must provide proof of your current qualifications and language ability:

English-Track and French-Track Programmes:

  • Bachelor, Master, Masters of Science (MSc): B2*
  • Foundation and preparatory programmes**: A2 or B1 depending on programme*
  • For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities

* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year


Proof of language ability is NOT required if:

  • Please note that only official certificates will be accepted.
  • You hold a qualification issued in a French-speaking country and are applying for a French track
  • You hold a qualification issued in an English-speaking country and are applying for an English track

Please note that only official certificates will be accepted.

 

Contact us for more information

Online application

Close
Brochure

Presentation

Why study for an MSc in  transformation and innovation strategies in tourism?

A Master of Science specialising in transformation and innovation strategies for the tourism sector is a postgraduate programme that educates students to become professionals capable of driving change and delivering innovation in the constantly evolving world of tourism. It focusses on digital transformation strategies, the management of innovative projects, and the harnessing of new technologies such as artificial intelligence and data analytics. Through a range of specialised modules, applied workshops and collaboration with industry experts, you will acquire the advanced expertise needed to design and manage tomorrow’s sustainable, digital tourism projects.

An overview of Excelia’s MSc in Transformation & Innovation Strategies for Tourism?

This Master of Science in Transformation & Innovation Strategies for Tourism at Excelia Hotel & Tourism School is a highly specialised programme, available on a work-study track, that will prepare you to become a key player in innovation in the tourism sector. It combines top-level academic education with hands-on experiences, enabling you to develop skills in digital leadership, innovative project management and sustainable development. This MSc leads to a variety of career opportunities, such as Tourism Innovation Consultant, Transformation Director or e-Tourism Project Manager, thereby offering you excellent employability prospects in today’s rapidly changing market. You will be ready to identify trends, incorporate disruptive technology and manage high-impact projects to meet the expectations of tomorrow’s travellers.

  • Language
  • Qualification
  • Location
  • Tuition Fees
  • In short

5 reasons to choose the MSc in Transformation & Innovation Strategies for Tourism

A variety of career opportunities for excellent employability prospects

Take up positions such as Tourism Innovation Consultant, Transformation Director or e-Tourism Project Manager within innovative companies and organisations or for a destination itself.

 

A strong focus on innovation and digital transformation

Become a key player in innovation by harnessing the latest technology for your tourism strategies, such as artificial intelligence and data analytics.

The opportunity of a work-study track for
company-based learning 

Benefit from up to 2 years of work-study, enabling you to gain solid professional experience whilst studying at the same time, thereby further boosting your employability.

 

 

 

A recognised programme offering valuable practical experience

Thanks to this MSc which boasts an RNCP Level 7 professional certification of ‘Tourism Product Manager’, participate in practical workshops and real-life projects, and work alongside industry experts. These hands-on experiences will ensure that you develop skills that are of direct relevance to your future career.

 

A focus on sustainable tourism

Learn how to design and manage projects that respond to current environmental and societal issues whilst delivering unique experiences to travellers. 

 

 

Programme structure

Work-study track

September-August Format: Alternating school-based periods and company-based periods

Work-study track

September-August Format: Alternating school-based periods and company-based periods
Texte parcours EN

Programme content includes…

  • Digital Transformation
  • Innovation Projects 
  • Data Analytics & Decision-making
  • Innovation Strategies
  • Digital Leadership 
  • The Human-Digital Relationship
  • AI-led Strategies 
  • e-Marketing and e-Business
  • Sustainable Practices 
  • Capitalising on local resources

Les entreprises qui recrutent nos étudiants

FAQs

What does Excelia’s MSc in Transformation & Innovation Strategies for Tourism involve?

The MSc in Transformation & Innovation Strategies for Tourism offered at Excelia Hotel & Tourism School is a postgraduate programme that trains you to manage digital transformation and innovation projects in the tourism sector. It combines advanced academic theory, practical workshops and valuable workplace immersion, enabling you to meet the challenges of a fast-changing sector. You will learn how to harness new technology, design sustainable strategies, and lead innovative initiatives to deliver enhanced tourism experiences and boost the competitiveness of businesses and destinations.

What are the career opportunities after this MSc in Transformation & Innovation Strategies for Tourism? 

With this postgraduate qualification, you will be able to take up positions such as Tourism Innovation Consultant, Transformation Manager, Digital Strategy Manager, e-Tourism Project Manager or even Sustainable Development Project Manager. Our MSc graduates are highly sought-after for their expertise in digital transformation, their ability to manage complex projects, and their proficiency in digital and technology tools specific to the tourism sector.

What are the admissions requirements for this MSc specialising in transformation and innovation strategies for tourism?

To join Year 1 of this MSc, you need to have already validated 3 years of higher education and to join Year 2, you need to have already validated 4 years of higher education; in addition you need to successfully complete our admissions procedure, which includes an assessment of your application. We are looking for highly motivated applicants with a genuine interest in the tourism industry and the ability to work as part of a team.

How are the lessons and projects organised on this MSc in Transformation & Innovation Strategies for Tourism?

Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the tourism industry, enabling you to put your skills into practice whilst developing your professional network.

Will Excelia Hotel & Tourism School help me to secure a work-study placement?

Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.

  • You will have access to JobTeaser where you can personalise your placement search
  • You can make an appointment with the school’s Talent Centre coaches to benefit from advice on your CV, cover letter, LinkedIn profile, etc.
  •  You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
  • You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?

By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with Tedqual certification. The school takes a unique approach to teaching that places the emphasis on hands-on learning and professional work experience. Furthermore, our campus in Tours offers an exceptional living and study environment.

Lessons

Examples of lessons on this MSc in Transformation & Innovation Strategies for Tourism*
Description Cours EN
  • Digital Leadership
  • e-Marketing, e-Business and Data Analytics
  • Managing the Human-Digital Relationship
  • Innovation & Project Management
  • Designing new AI-led Strategies

 

* Note: Excelia programmes are subject to modification at any time; Excelia cannot be held responsible for any such changes

 

Experiences

Work-study track

Description expérience EN

Based on our Tours campus, you can benefit from a work-study track in Year 1 and Year 2 (24-month placement) or Year 2 only (12-month placement). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class. 

 

Talent Centre

Description expérience EN

Excelia equips you with all the tools to succeed: an exclusive platform listing internship opportunities, assistance with writing your CV and cover letter, and mock interviews to help you secure your dream internship. Get in touch with the team at the Talent Centre, who will be happy to help you to land that perfect position to launch your career!

 

Business Creation Project

Description expérience EN

In a group, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.

 

Consultancy Project

Description expérience EN

You will carry out a consultancy project on behalf of a major player in the industry (Huttopia, Yellow villages,etc.). In groups, you will complete a detailed analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.

Series of lectures

Description expérience EN

Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.

End-of-studies Thesis

Description expérience EN

Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.

Excelia Alumni Network

Description expérience EN

Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment. 

Careers

Contenu carrières EN

Job opportunities after studying on the MSc in Transformation & Innovation Strategies for Tourism

After this MSc, you will be able to take up strategic posts in digital transformation and tourism innovation, such as Transformation Director, Tourism Innovation Consultant, Digital Strategy Manager or even e-Tourism Project Manager. This study programme will prepare you to meet the challenges of a constantly evolving sector by combining skills in leadership, complex project management, and new technology.

 

Types of careers after studying on Excelia’s MSc in Transformation & Innovation Strategies for Tourism

  • Tourism Innovation Consultant: Assist companies and destinations in implementing innovative strategies to enhance their attractiveness and competitiveness.
  • Transformation Director: Drive change in tourism organisations by leveraging digital solutions and adopting innovative practices.
  • Digital Strategy Manager: Develop and implement digital strategies to optimise the impact of marketing campaigns and tourism initiatives.
  • e-Tourism Project Manager: Design and implement digital projects to optimise traveller experience and the performance of destinations and businesses in the tourism industry.
  • Sustainable Development Project Manager: Build sustainable solutions into tourism strategies to address today’s key environmental and social imperatives.

 

Skills acquired during the MSc in Transformation & Innovation Strategies for Tourism

  • Digital Transformation: Managing digital transition projects by deploying the technological tools most appropriate to the tourism sector.
  • Innovation Project Management: Designing, planning and implementing innovative initiatives in line with the expectations of today's travellers and the market.
  • Data Analytics & Decision-making: Leveraging data analysis tools to optimise tourism strategies and project performance.
  • Managing the Human-Digital Relationship: Combining human skills and technology to deliver the best possible tourism experience.
  • Designing AI-led Strategies: Leveraging artificial intelligence tools to deliver innovative tourism products and services.
  • e-Marketing and e-Business: Developing effective digital campaigns to promote tourist destinations and services.
  • Implementing Sustainable Practices: Promoting the transition to responsible tourism by embedding ecological and ethical solutions into projects.
  • Capitalising on local resources: Working with local stakeholders to develop unique, differentiated offers.

What career in tourism with a Master of Science in Tourism and Innovation?

Facts & Figures:

of our graduates find a job within 6 months of graduating

secure a job contract before the end of their studies

International

work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia

Sectors they work in:

  • 50% in Hospitality and Catering
  • 13% in Event Management
  • 16% in the Travel Industry
  • 11% in Leisure and Entertainment
  • 10% in other sectors of Tourism

Tuition fees

Tuition Fees 2024-2025

 

Students from within the European Union*

For the contrat de professionnalisation (professional training contract) and contrat d’apprentissage (apprenticeship contract), tuition fees are paid by the host company.

 

* 28 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The United Kingdom.

 

Students from outside the European Union

For the contrat de professionnalisation (professional training contract) and contrat d’apprentissage (apprenticeship contract), tuition fees are paid by the host company.

 

In addition to tuition fees, you need to take into account the following costs:

  • Multiservice charge (see details below)
  • Annual administration costs relating to a double qualification (if applicable)
  • Enrolment fees at a partner university in the case of a double qualification (to be paid directly to the partner establishment)

Multiservice charge

Fee: €350

This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Talent Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.

 

Financing your studies

Calculate the cost of studying in France

Click here

For more information about the cost of studying

 

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Admission

Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.

1 / Online application

Submit your application online and select your programme:

Online application

List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)

Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
 

2 / Online video interview

Details of admissions tests

  • Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
  • Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)

Upcoming admissions deadlines

Possibility of taking the admissions test all year long.
 

3 / Admissions test results released and deposit to be paid

Admissions test results

Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.

Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.

Find out more
 

4 / Administrative assistance

Confirmation of enrolment

You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.

Click here for administrative assistance
 

5 / Proof of academic level required

Conditions of acceptance

To confirm your final acceptance, you must provide proof of your current qualifications and language ability:

English-Track and French-Track Programmes:

  • Bachelor, Master, Masters of Science (MSc): B2*
  • Foundation and preparatory programmes**: A2 or B1 depending on programme*
  • For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities

* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year


Proof of language ability is NOT required if:

  • Please note that only official certificates will be accepted.
  • You hold a qualification issued in a French-speaking country and are applying for a French track
  • You hold a qualification issued in an English-speaking country and are applying for an English track

Please note that only official certificates will be accepted.

 

Contact us for more information

Online application

Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.

1 / Online application

Submit your application online and select your programme:

Online application

List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)

Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
 

2 / Online video interview

Details of admissions tests

  • Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
  • Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)

Upcoming admissions deadlines

Possibility of taking the admissions test all year long.
 

3 / Admissions test results released and deposit to be paid

Admissions test results

Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.

Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.

Find out more
 

4 / Administrative assistance

Confirmation of enrolment

You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.

Click here for administrative assistance
 

5 / Proof of academic level required

Conditions of acceptance

To confirm your final acceptance, you must provide proof of your current qualifications and language ability:

English-Track and French-Track Programmes:

  • Bachelor, Master, Masters of Science (MSc): B2*
  • Foundation and preparatory programmes**: A2 or B1 depending on programme*
  • For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities

* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year


Proof of language ability is NOT required if:

  • Please note that only official certificates will be accepted.
  • You hold a qualification issued in a French-speaking country and are applying for a French track
  • You hold a qualification issued in an English-speaking country and are applying for an English track

Please note that only official certificates will be accepted.

 

Contact us for more information

Online application

Close
Brochure

Presentation

Why study for an MSc in Destination Development Strategies through Tourism?

A Master of Science specialising in destination development strategies via tourism will enable you to become an expert in the marketing and development of destinations by means of innovative and sustainable tourism strategies. It offers a combination of advanced academic theory in management, destination marketing, and sustainable tourism, with practical hands-on projects designed to meet the economic, cultural and environmental challenges facing a destination.


An overview of Excelia’s MSc in Destination Development Strategies through Tourism

This MSc in Destination Development Strategies through Tourism offered at Excelia Hotel & Tourism School boasts a unique approach to education by offering a combination of academic excellence, professional projects and company-based immersion. This State-recognised and accredited postgraduate programme will enable you to design and implement tourism development strategies tailored to the needs of a particular destination and the expectations of travellers. With a particular focus on innovation, sustainability, and the marketing of local heritage, this MSc will ensure excellent employability prospects, preparing you for a wide variety of careers in France and around the world including city councils, local and regional authorities, as well as consulting firms and agencies specialising in destination development.  

  • Language
  • Qualification
  • Location
  • Tuition Fees
  • In short

5 reasons to choose the MSc in Destination Development Strategies through Tourism

Excellent employability prospects in a wide range of professions

With this State-recognised qualification, take up positions such as Tourism Development Consultant, Destination Marketing Manager, Tourist Office Manager or Tourism Coordinator.

 

 

Expertise in destination marketing and sustainable development

Learn how to design and implement innovative, sustainable strategies that enhance the attractiveness and competitiveness of a destination with this MSc that boasts an RNCP Level 7 professional certification of ‘Tourism Product Manager’.

 

A school giving new meaning to education

Study at a not-for-profit establishment: Excelia is one of the very few schools to reinvest 100% of tuition fees back into the quality of its programmes and projects. Through our vibrant clubs and associations, we educate students to become professionals who are fully committed to transforming the world.

 

 

An innovative and immersive approach to teaching 

Acquire valuable key skills in a stimulating learning environment, thanks to our interactive approach to education and innovative technology, including educational metaverses. These advanced tools will improve your ability to anticipate and respond to key trends in the industry.  

 

A work-study track for total professional immersion

Take advantage of a two-year work-study track to develop your professional skills, enabling you to enter the world of work with ease.

 

 

Programme structure

Work-study track

September-August Format: Alternating school-based periods and company-based periods

Work-study track

September-August Format: Alternating school-based periods and company-based periods
Texte parcours EN

Programme content includes…

  • Analysis of Destination Development Opportunities
  • Development of Destination Marketing Strategies
  • Project Management for Tourism Development
  • Sustainability in Tourism Policy
  • Destination Engineering & Innovation 
  • Stakeholder Negotiation & Collaboration 
  • Tourism Performance Monitoring & Assessment
  • Leadership & Team Management
  • Communication Strategy & Destination Branding
  • Adapting to developments in the tourism sector

Les entreprises qui recrutent nos étudiants

FAQs

What does the MSc in Destination Development Strategies through Tourism involve?

The MSc in Destination Development Strategies through Tourism offered at Excelia Hotel & Tourism School is a postgraduate qualification, preparing you to develop and market destinations through innovative, sustainable tourism strategies. The programme combines advanced theory with real-life projects and company immersion to enable you to master the strategic, operational and environmental challenges associated with destination development.

What are the career opportunities after this MSc in Destination Development Strategies through Tourism?

With this qualification, you will be able to take up positions such as Destination Marketing Manager, Tourism Development Consultant, Project Director for a local or regional authority, or even Tourist Office Manager. Our graduates are very much in demand for their ability to design effective and sustainable value-added strategies, to deliver innovative projects and to work collaboratively with a variety of stakeholders in a truly global environment.

What are the admissions requirements for this MSc specialising in destination development strategies through tourism?

To join Year 1 of this MSc, you need to have already validated 3 years of higher education and to join Year 2, you need to have already validated 4 years of higher education; in addition, our selection panel must successfully assess your application. We are looking for highly motivated applicants with a genuine interest in the tourism industry and the ability to work as part of a team.

How are the lessons and projects organised on this MSc in Destination Development Strategies through Tourism?

Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the industry, enabling you to put your skills into practice whilst developing your professional network.

Will Excelia Hotel & Tourism School help me to secure a work-study placement?

Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.

  • You will have access to JobTeaser where you can personalise your placement search
     
  • You can make an appointment with the school’s Talent Centre coaches to benefit from advice on your CV, cover letter, LinkedIn profile, etc.
     
  • You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
     
  • You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?

By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with Tedqual certification. Excelia is also a member of the Top Hospitality Tourism School association, which brings together the most prestigious schools in the sector, thereby ensuring you are part of an elite tourism industry network. It also means you will be studying at one of the Top 10 schools in France.

 

Lessons

Examples of lessons on this MSc in Destination Development Strategies through Tourism*
Description Cours EN
  • Attractiveness & Competitiveness of Tourist Destinations
  • Tourist Destinations & Transformations
  • Innovation & Tourism Engineering
  • Management Innovation & New HR Policies for Destinations
  • Data & Digital Transformation of Companies and Destinations


* Note: Excelia programmes are subject to modification at any time; Excelia cannot be held responsible for any such changes

Experiences

Work-study

Description expérience EN

Based on our La Rochelle campus, you can benefit from a work-study track in Year 1 and Year 2 (24-month placement) or Year 2 only (12-month placement). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class.

Talent Centre

Description expérience EN

Excelia equips you with all the tools to succeed: an exclusive platform listing internship opportunities, assistance with writing your CV and cover letter, and mock interviews to help you secure your dream internship. Get in touch with the team at the Talent Centre, who will be happy to help you to land that perfect position to launch your career!

 

Consultancy Project

Description expérience EN

You will have the opportunity of carrying out a consultancy project on behalf of a major player in the industry such as Atout France or Futuroscope. In groups, you will undertake a full analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.

Series of lectures

Description expérience EN

Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.

End-of-studies Thesis

Description expérience EN

Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.

 

Excelia Alumni Network

Description expérience EN

Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment.

Business Creation Project

Description expérience EN

In a group, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.

 

Careers

Contenu carrières EN

Job opportunities after studying on the MSc in Destination Development Strategies through Tourism

After this MSc, you will be able to take up strategic posts in destination development and marketing, such as Tourism Development Consultant, Destination Marketing Manager, Project Director for a local authority or even Tourist Office Manager. This study programme will prepare you to meet the challenges of a constantly evolving sector by successfully combining innovation, sustainability and operational management.

 

Types of careers after studying on Excelia’s MSc in Destination Development Strategies through Tourism

  • Tourism Development Consultant: Work alongside local government bodies and other organisations to design and implement innovative tourism development projects.
  • Destination Marketing Manager: Develop and implement marketing strategies to promote the attractiveness and competitiveness of a given destination.
  • Project Manager for a local or regional authority: Lead tourism and heritage development initiatives in partnership with local and international players.
  • Development Agencies, NGOs or private companies: Contribute to sustainable value enhancement projects and to strategy development in order to maximise the impact of tourism in a given destination.
  • Tourist Office Manager: Oversee all the different activities of a Tourist Office, from promoting the destination to building and coordinating relationships with local stakeholders.

 

Skills acquired during the MSc in Destination Development Strategies through Tourism

  • Analysis & Assessment of a Destination’s Tourism Potential
  • Designing Innovative Destination Marketing Strategies
  • Managing Complex Tourism Development Projects
  • Integrating Sustainable Practices into Tourism Policy
  • Coordination & Negotiation with local and international stakeholders
  • Data Analysis for assessing the impact of tourism initiatives
  • Destination Communication & Branding
  • Leveraging Digital Technology to optimise the management and marketing of a specific area
  • Leadership & Management of Multicultural Teams
  • Adapting to emerging trends and evolutions in the sector

What career in tourism with a Master of Science in Destionations?

Facts & Figures

of our graduates find a job within 6 months of graduating

secure a job contract before the end of their studies

International

work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia

Sectors they work in:

  • 50% in Hospitality and Catering
  • 13% in Event Management
  • 16% in the Travel Industry
  • 11% in Leisure and Entertainment
  • 10% in other sectors of Tourism

Tuition Fees

Tuition Fees 2024-2025

 

Students from within the European Union*

  • 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company  from the date of signature of the contract.

* 27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.

 

Students from outside the European Union

  • 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company  from the date of signature of the contract.

Tuition fees are provided for information purposes only and are subject to change from one year to the next.

 

In addition to tuition fees, you need to take into account the following costs:

  • Multiservice charge (see details below)
  • Annual administration costs relating to a double qualification (if applicable)
  • Enrolment fees at a partner university in the case of a double qualification (to be paid directly to the partner institution)

Multiservice charge

Fee: €350

Services included in the Multi-service fee:

  • Administration and support services
  • International mobility insurance-assistance
  • Reprographics credit (photocopying, printing)
  • Unlimited access to all content on Exceliaprime Edutainment platform
  • Personalised support and coaching from our Talent Centre

 

Financing your studies

Calculate the cost of studying in France

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For more information about the cost of studying

 

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Admission

Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.

1 / Online application

Submit your application online and select your programme:

Online application

List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)

Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
 

2 / Online video interview

Details of admissions tests

  • Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
  • Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)

Upcoming admissions deadlines

Possibility of taking the admissions test all year long.
 

3 / Admissions test results released and deposit to be paid

Admissions test results

Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.

Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.

Find out more
 

4 / Administrative assistance

Confirmation of enrolment

You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.

Click here for administrative assistance
 

5 / Proof of academic level required

Conditions of acceptance

To confirm your final acceptance, you must provide proof of your current qualifications and language ability:

English-Track and French-Track Programmes:

  • Bachelor, Master, Masters of Science (MSc): B2*
  • Foundation and preparatory programmes**: A2 or B1 depending on programme*
  • For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities

* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year


Proof of language ability is NOT required if:

  • Please note that only official certificates will be accepted.
  • You hold a qualification issued in a French-speaking country and are applying for a French track
  • You hold a qualification issued in an English-speaking country and are applying for an English track

Please note that only official certificates will be accepted.

 

Contact us for more information

Online application

Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.

1 / Online application

Submit your application online and select your programme:

Online application

List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)

Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
 

2 / Online video interview

Details of admissions tests

  • Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
  • Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)

Upcoming admissions deadlines

Possibility of taking the admissions test all year long.
 

3 / Admissions test results released and deposit to be paid

Admissions test results

Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.

Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.

Find out more
 

4 / Administrative assistance

Confirmation of enrolment

You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.

Click here for administrative assistance
 

5 / Proof of academic level required

Conditions of acceptance

To confirm your final acceptance, you must provide proof of your current qualifications and language ability:

English-Track and French-Track Programmes:

  • Bachelor, Master, Masters of Science (MSc): B2*
  • Foundation and preparatory programmes**: A2 or B1 depending on programme*
  • For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities

* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year


Proof of language ability is NOT required if:

  • Please note that only official certificates will be accepted.
  • You hold a qualification issued in a French-speaking country and are applying for a French track
  • You hold a qualification issued in an English-speaking country and are applying for an English track

Please note that only official certificates will be accepted.

 

Contact us for more information

Online application

Close
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