• Languages
  • Location
    La Rochelle
  • Accreditations
    TedQual / CFET / RNCP
  • Qualifications
    Bac+5 / MSc (5 years of higher education)
  • Start date

Master of Science (MSc) in Destination and Tourism projects

eduniversal 2022

The ideal programme to become an expert manager in the tourism industry

1st and only French School to be awarded TedQual accreditation from the World Tourism Organization

Programmes accreditations

  • Overview
  • Study Tracks
  • Programme Content
  • Experiences
  • Work-study
  • Careers
  • Cost of studies
  • Admissions
  • Thierry Rigaux
    Director of Studies Thierry Rigaux
    The MSc in Destination and Tourism projects is open to students who have already studied in higher education for a minimum of 3 years. The programme provides you with an array of opportunities and prepares you to enter a multifaceted industry. You will not only learn about how to promote a destination or region, but also how to market a tourism product and become a fully-operational manager within the industry.

    You will therefore develop all the necessary skills for careers in the travel sector (travel agencies, tour operators, internet-based travel  agencies, etc.) as well as for regionally-based tourism bodies (Tourist Boards, Tourist Information Centres, etc.).

    Throughout the programme, industry professionals will be on hand to ensure that your learning is in perfect harmony with the realities of the industry.

    By the end of the programme, you will have all the necessary knowledge and skills to really understand the tourism industry… an industry that is constantly evolving, particularly due to digital technology.
    This programme offers the opportunity of obtaining a double Master qualification with our partner, ESTHUA.

    Logo Esthua



    Why choose the MSc in Destination and Tourism projects?

    • A double Master qualification with our partner university, ESTHUA
    • Certified by CFET (Conférence des Formations d’Excellence du Tourisme), an association for excellence in tourism education

    • State-certified RNCP qualification Level 7 ‘Director of Tourism Products’ (equivalent to 5 years of post-High School education)

    • Expertise provided by Excelia Tourism School, created in 2005

    • A unique mentoring system involving our graduates, helping you to develop your network
    • Work-study track


    Exploring 3 principal areas

    Digital Technology… because ‘digital’ represents more than 2/3 of industry turnover, and because it is not only transforming the way the industry’s traditional actors operate (Incoming Tour Operators, Tour Operators etc.) but is also creating new careers (Traffic Manager etc.).

    The Customer Experience… because customer satisfaction means developing offers that are ever more appealing and interesting.

    Local areas and regions… because in a context of intense competition between destinations, it is essential to fully understand the dynamics of each destination – seasonality, type of clientele and tourism offer, etc.


    Our Campus: La Rochelle

    The entire programme takes place on our La Rochelle campus, located in the Minimes area of the city.

    Find out more about our campus


    • Year 1 drapeau fr

    • Year 2 drapeau fr

    Year 1 drapeau fr

    Year 2 drapeau fr

    Programme structure

    September-June: School-based and company-based periods
    September-June: School-based and company-based periods
  • Courses


    Year 1


    • Strategic Management for Tourism
    • HR Management for Tourism Organisations
    • Budgetary and Financial Management for Tourism Projects
    • International Marketing Strategy for Tourism
    • Tourism and Digitalisation
    • Business English (or other language: Spanish/German/Italian/French as a Foreign Language)
    • Innovation Management and Entrepreneurship
    • Latest Trends, Issues and Challenges for Tourism
    • Management of Institutional Bodies and Involvement of Local Authorities
    • Tourism Organisations and Key Stakeholders
    • Services Marketing in Tourism
    • Case Methodology
    • Sustainable Tourism and Responsible Marketing
    • Document Research


    Further benefits

    A strong emphasis on Soft Skills: you will learn about the importance of skills relating to human and relational qualities needed in today’s business environment – listening, open-mindedness, communication, creativity, leadership, etc. Teamwork: you will work in groups on real-life business management situations Coach Inside: a unique learning approach involving a mentor who is a graduate of Excelia Tourism School


    Year 2
    • Development and Marketing of Destinations
    • Digital Marketing and Loyalty Management
    • Strategic Repositioning of Tourism Destinations, Events and Hospitality Organisations
    • Destination Management, Diversification, Globalisation, Sustainability
    • Management of Organisations
    • Advanced Global Code Of Ethics: International Tourism Law
    • Professional Practices: Co-creation
    • Consultancy Project
    • Regional Management of Sustainable Development
    • Thesis Methodology
    • Master Thesis

    Further benefits

    A year dedicated to acquiring the relevant practical skills for Tourism Management and Destination Management A vocationally-oriented year, concluding with a 6-month internship Presentations and lectures by experts from the tourism industry

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.



    All you need to know about languages, assessment, lessons and your teachers



    • Year 1: French  Track or English Track 
    • Year 2: French Track


    Three types of evaluation:

    • Continuous assessment: 40% of the final mark
    • End-of-semester exams: 60% of the final mark
    • End-of-studies thesis, at the end of Year 2

    Your teachers:

    The MSc in Destination and Tourism projects combines the expertise of Visiting Professors with that of the research-active Faculty at Excelia Tourism School. In addition, lessons are given by industry professionals, renowned for their strong expertise in their respective fields.

    Types of lessons:

    In Year 1, students will be given a general overview of the tourism industry, as well as an insight into the strategic aspects and challenges of Destination Management. The aim is to understand the strategic fundamentals of Destination Management.

    In Year 2, students benefit from specific lessons that will provide them with the skills to enable them…

    • to ascertain the strategic issues of a tourism project
    • to design a strategy to address current tourism issues
    • to implement the strategy of a tourism project
  • Your experiences



    In Year 1, this unique educational tool has been designed to enable you to develop your professional network through the support of an industry mentor who is a graduate of Excelia Tourism School and whose job reflects your own professional project. Your mentor will help you to both evaluate the current job market and to develop your career strategy.


    Personalised Support and Guidance from your Mentor

    Throughout your studies, you will benefit from personalised support and guidance. The School offers workshops structured around personal development (self-awareness and self-assertion), communication tools (such as CVs and cover letters), understanding the job market, learning about different careers and developing your professional network.


    Consultancy Project

    You will carry out a consultancy project on behalf of a major player in the industry (e.g. Atout France, Futuroscope). In groups, you will complete a detailed analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.
    Examples of past projects:

    • ‘How can we adapt the World Forum event 2016 to the La Rochelle area?’ (World Forum, 2016)
    • ‘Developing a night-time tourism economy in Paris’ (Welcome City Lab, 2016)
    • ‘How can we continue to develop our business?’ (Yescapa, specialist in the hire of motorhomes between private individuals)

    Industry Seminars

    Several times a year, graduates visit the School to present and explain the different strategies adopted by industry professionals or perhaps to give a presentation on a specific career.


    End-of-studies Thesis

    Your programme culminates with your end-of-studies thesis, which enables the School to evaluate your ability to understand and deal with a complex issue through theoretical analysis, to formulate a diagnosis and to put forward pertinent recommendations and solutions.

    This dissertation is a real opportunity to conduct research on an operational theme, supervised by our research-active Faculty. It will be an asset on your CV as regards your future career.

  • What is ‘Work-study’?

    Programmes offered on a work-study track are subject to specific admissions requirements and conditions. To maximise your chances of being accepted on a work-study track, here is some useful information and helpful advice.

    • Personal interview: Candidates are strongly advised to submit a CV and a cover letter. How you perform on the day of the interview and the quality of these documents, even if optional, are all part of the assessment.  
    • Grant holders: as part of its commitment to social inclusion, when it comes to work-study, Excelia gives preferential consideration to applicants receiving grants.


    During the two years of the programme, you will alternate school-based periods with periods spent in a company, where you will be entrusted with assignments in line with your studies.

    We provide students with support in their search for a work-study placement, helping them to take stock of their personal qualities… highlighting their experiences (professional, voluntary, sporting, charitable, international) as well as their academic abilities.

    Work-study in detail

    Contract type

    contrat de professionnalisation (professional training contract), contrat d'apprentissage (apprenticeship contract) or a stage alterné (work-study internship agreement)


    • Year 1: 1 week school-based followed by 3 weeks company-based
    • Year 2: 1 week school-based followed by 3 weeks company-based

    Main objective: To combine theoretical knowledge with professional experience

    Securing a contract with a company: The School provides you with the necessary search tools to assist you in your professional project. Once you have successfully completed the Admissions tests, you will have access to the numerous work-study offers available to our students.

    + information about work-study track

  • Careers

    Graduate Testimonials

    Don’t take our word for it... here’s what our graduates say about their jobs!

    Graduate videos and articles


    Our graduates quickly take up positions of responsibility across all 5 continents and, thanks to the MSc, they rapidly rise to management positions

    Our graduates work in a wide variety of posts, in organisations such as:

    • Travel Agencies
    • Tour Operators
    • Incoming Tour Operators
    • Tourist Information Centres
    • Local and Regional Tourist Boards
    • Internet-based Travel Agencies.

    Facts & Figures

    • 100% of our graduates find a job within 6 months of graduating
    • 80% secure a job contract before the end of their studies



    • 42% work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia


    Sectors they work in:

    • 43% in Hospitality and Catering
    • 20% in Event Management
    • 18% in the Travel Industry
    • 8% in Tourist Boards
    • 5% in Leisure and Entertainment
    • 6% in other sectors of Tourism
  • Tuition Fees 2023-2024


    Students from within the European Union*

    • 24-month Track: €24,900
    • 12-month Track (only for Year 2): €14,900


    • 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company  from the date of signature of the contract.

    * 27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.


    Students from outside the European Union

    • 24-month Track: €27,100
    • 12-month Track (only for Year 2): €14,900


    • 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company  from the date of signature of the contract.

    Tuition fees are provided for information purposes only and are subject to change from one year to the next.


    In addition to tuition fees, you need to take into account the following costs:

    • Multiservice charge (see details below)
    • Annual administration costs relating to a double qualification (if applicable)
    • Enrolment fees at a partner university in the case of a double qualification (to be paid directly to the partner institution)

    Multiservice charge

    Fee: €250

    This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.


    Financing your studies

    Calculate the cost of studying in France

    Click here

    For more information about the cost of studying


  • Admission for international students or French students living outside France:

    Applications for Year 1

    Year 1 is open to students with a minimum of 3 years of post-High School education or international equivalent.
    Start date: September.

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fees: €50


    Applications for Year 2

    Year 2 is open to students with a minimum of 4 years of post-High School education or international equivalent.

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Start Date: September only

    Application fees: €50



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Testimonials fromExcelians
Master of Science (MSc) in Destination and Tourism projects
The most memorable part of this first year was having the opportunity to work on a class project with the teams at Yves Rocher, a French skin care, cosmetics and perfume company.
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