Presentation
Why study for an MSc in tourism and innovation?
Choosing Excelia’s MSc in tourism and innovation means being ready for a tourism sector that is currently undergoing a major revolution! The sector is evolving, and entrepreneurs have to constantly rethink their ideas and strategies. A new generation is emerging, firmly anchored in their own regions and demonstrating a strong commitment to the local population.
They are developing innovative accommodation projects and designing eco-friendly products and services for destinations, tourist sites, travel organisations, etc. In short, they are promoting sustainable development by imagining these new products, new services, and new ways of engaging with tourists.
An overview of the MSc in Tourism Projects & Innovation
Excelia’s MSc in Tourism Projects & Innovation is a State-accredited postgraduate programme combining advanced theory and hands-on professional experience. You will become an expert in destination management and sustainable tourism project development, equipped with the necessary skills to design and lead innovative initiatives in the tourism industry.
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LanguageEnglish
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QualificationMSc (5 years of higher education)
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Location
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Tuition Fees
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In short100% in English, Destinations, Internships, International
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5 reasons to choose the MSc in Tourism Projects and Innovation
A State-accredited qualification
The MSc is State-accredited and boasts an RNCP Level 7 professional certification of ‘Director of Tourism Products’, providing you with solid academic recognition that will be invaluable to your career.
Excelia Tourism School’s wealth of expertise
Since 2005, our school has been a leading player, and the first in France to be awarded TedQual certification from the United Nations World Tourism Organization. You will benefit from this recognised expertise to become a key player in the tourism sector.
The possibility of developing your professional network through personalised mentoring
Receive valuable mentoring from our graduates, helping you to build your professional network, whilst benefitting from precious advice throughout your studies.
Professional immersion and specialised skills
Develop advanced skills in tourism management, digital technology, customer experience and destination management. The programme features consultancy projects with major companies operating in the industry, thereby offering you comprehensive immersion and preparing you to become an expert in the tourism sector.
Impressive graduate employment
100% of our graduates secure a job within 6 months of graduating, with 80% signing a contract before the end of their studies.
Programme structure
Work-study track
Work-study track
Consultancy projects
Work on consultancy projects with leading companies in innovative tourism such as airbnb, VVF, Accor, and many others. Working in groups, you will analyse real-life issues and challenges, present your findings, then put forward your recommendations to a panel of professionals.
FAQs
- What is the MSc in Tourism Projects & Innovation?
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Excelia’s MSc in Tourism Projects & Innovation is a postgraduate qualification, preparing you to manage and develop innovative tourism projects. The programme combines advanced theory and work experience to help you master the key aspects of the tourism sector, such as strategy, digital marketing and sustainable management, enabling you to drive the transformation of the industry with innovative initiatives.
- What are the career opportunities after this MSc in Tourism Projects & Innovation?
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This qualification opens doors to a wide range of careers, including Tourism Project Manager, Tourism Innovation Consultant, Destination Manager and even founder of a tourism start-up. Our graduates are very much in demand for their ability to innovate and manage complex projects in an international environment that is constantly evolving.
- What are the admissions requirements for this MSc specialising in tourism management?
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To join this MSc, you need to have already validated at least 3 years of higher education; in addition, our selection panel must successfully assess your application. We are looking for highly motivated candidates with a genuine interest in the tourism industry and the aptitude to work as part of a team.
- How are the lessons and projects organised on the MSc in Tourism Projects & Innovation?
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Lessons are given by industry professionals and experts, combining theory and practice. You will have the opportunity to work on hands-on assignments and develop your own personal tourism project, as well as to participate in consultancy projects for major players in the tourism industry, enabling you to put your skills into practice whilst developing your professional network.
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Will Excelia Tourism School help me to secure a work-study placement?
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Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre coaches to benefit from advice on your CV, cover letter, LinkedIn profile, etc.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
- What are the advantages of studying at Excelia Tourism School?
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By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations (EQUIS, AACSB, AMBA). Excelia Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with TedQual certification. The school takes a unique approach to teaching that places the emphasis on hands-on learning and professional work experience, and its campus in Tours offers an exceptional living and study environment.
Lessons
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Year 1
Overview of the tourism industry: strategic considerations and challenges -
Description Cours EN
- Strategic Tourism Management
- Classification of Accommodation
- General Terms & Conditions / Regulatory Framework by Accommodation Type
- Series of lectures
- Changes in Accommodation Buying Behaviour
- Distribution Methods
- Consultancy Project
- Business Models for Short-term Rentals & Concierge Services
- Best CSR practices
- Tax considerations for Short-term Rentals
- Marketing: Entrepreneurial Strategy for the marketed tourist accommodation sector
- Tutored student project
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Year 2
Strategic tourism management: expertise + managerial roles -
Description Cours EN
- Tourist Accommodation Development Strategies
- Series of lectures: Mînut, airbnb, Smily, etc.
- Study of a tourism ecosystem
- Players in the Short-term Rentals Ecosystem
- Consumer Behaviour with regard to sustainable tourism products and services
- Tutored student project
- Marketing: configuring digital tools, pricing strategy, social media launch
- Monitoring tourist accommodation offers
- Managing Customer Satisfaction Analysis
Experiences
Work-study track
Mentoring
In Year 1, this unique educational tool has been designed to enable you to develop your professional network through the support of an industry mentor who is a graduate of Excelia Tourism School and whose job reflects your own professional project. Your mentor will help you to both evaluate the current job market and to develop your career strategy.
Personalised Support and Guidance from your Mentor
Throughout your studies, you will benefit from personalised support and guidance. The School offers workshops structured around personal development (self-awareness and self-assertion), communication tools (such as CVs and cover letters), understanding the job market, learning about different careers and developing your professional network.
Consultancy Project
You will carry out a consultancy project on behalf of a major player in the industry (Huttopia, Yellow villages,etc.). In groups, you will complete a detailed analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.
Industry seminars
Several times a year, graduates visit the School to present and explain the different strategies adopted by industry professionals or perhaps to give a presentation on a specific career.
End-of-studies Thesis
Your programme culminates with your end-of-studies thesis, which enables the School to evaluate your ability to understand and deal with a complex issue through theoretical analysis, to formulate a diagnosis and to put forward pertinent recommendations and solutions.
This dissertation is a real opportunity to conduct research on an operational theme, supervised by our research-active Faculty. It will be an asset on your CV as regards your future career.
Careers
What career in tourism with a Master of Science in Tourism and Innovation?
Facts & Figures:
of our graduates find a job within 6 months of graduating
secure a job contract before the end of their studies
International
work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia
Sectors they work in:
- 50% in Hospitality and Catering
- 13% in Event Management
- 16% in the Travel Industry
- 11% in Leisure and Entertainment
- 10% in other sectors of Tourism
Tuition fees
Tuition Fees 2024-2025
Students from within the European Union*
For the contrat de professionnalisation (professional training contract) and contrat d’apprentissage (apprenticeship contract), tuition fees are paid by the host company.
* 28 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The United Kingdom.
Students from outside the European Union
For the contrat de professionnalisation (professional training contract) and contrat d’apprentissage (apprenticeship contract), tuition fees are paid by the host company.
In addition to tuition fees, you need to take into account the following costs:
- Multiservice charge (see details below)
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university in the case of a double qualification (to be paid directly to the partner establishment)
Multiservice charge
Fee: €350
This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Talent Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying
Admission
Applications for 12 or 24 months
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50
Applications for 12 or 24 months
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50