Main role
A Brand Manager is responsible for the marketing of the brand, and implements the strategy on social media to increase the company’s notoriety. They manage the brand on the internet to create a link between the brand and the general public.
SIMILAR JOB TITLES
Brand Strategist, Brand Marketing Manager
Job tasks
- Conduct in-depth competitive intelligence and market analysis to anticipate trends and innovations
- Define and implement brand strategy on social media, manage digital presence, and maintain online reputation
- Create and launch multichannel marketing campaigns (advertising, influencer partnerships, events, etc.)
- Set targets for visibility, customer acquisition, and revenue, then measure and analyse campaign results
- Collaborate with technical teams, graphic designers, creatives, bloggers, and influencers to ensure visual and editorial consistency
- Develop a strong, distinctive brand identity tailored to each target market
- Manage web and digital projects, coordinate the production of content (videos, articles, visuals, podcasts, etc.)
- Train and raise internal teams’ awareness of brand culture
Required skills
Creativity, Analytical skills, Writing skills, Interpersonal skills.
What you need to learn/master
Brand management, Intercultural customer relations, Communications and advertising, Digital marketing, Online marketing, E-commerce, Project management.
- Level of qualification: Bachelor Year 3 (3 years of post-High School education)
Career opportunities & progression
A Brand Manager can move into roles such as Marketing Manager, Communications Director, Social Media Manager, Senior Brand Strategist, Head of Brand, or Brand Strategy Consultant.
