Main role
A veritable specialist in social media, a Community Manager’s role is to federate Internet users via Internet platforms centred on common interests (brands, products, etc.) and to manage and enforce the ethical rules of the communities. They define content for each target group (images, videos, articles, competitions, etc.), plan production, publish on and host social media sites, and evaluate the effectiveness of any actions.
SIMILAR JOB TITLES/JOBS
Social Networks Animator, Digital Community Manager
Job tasks
- Unite and animate exchanges among users by managing the organisation’s accounts on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok, etc
- Write, share, and adapt engaging content to increase brand visibility, boost engagement, and support sales
- Analyse buzz marketing, monitor online reputation, and track brand image across all digital platforms (trend monitoring, content analysis, performance indicators)
- Relay user feedback, opinions, and expectations back to the company
- Coordinate with technical and marketing teams to implement improvements on the website and social platforms
- Create visuals, videos, and animations to energise digital communication
- Manage moderation and content virality, maintain a high engagement rate, and grow the community
- Propose innovative actions (live events, contests, influencer campaigns) to strengthen brand awareness and loyalty
Required skills
Curiosity, Creativity, Rigour, Writing skills, Keen interest in web culture.
What you need to learn/master
Written and digital communication, Web project management, Social media management, Brand content/content creation, Knowledge of programming languages, DTP.
- Level of qualification: Bachelor Year 3 (3 years of post-High School education)
Career opportunities & progressions
After a few years’ experience as a Content Manager, one can progress to become Web Project Manager or Brand Manager.
