Main role
A Content Manager creates and manages digital content on the web for a brand, a company or an institution in order to optimise customer relations. Their sphere of activity is multi-channel and multi-support, in conjunction with the various marketing professions.
SIMILAR JOB TITLES
Web Editorial Manager, Digital Content Officer, Web Content Manager
Job tasks
- Designing a web editorial strategy tailored to the local market to attract, convert, and retain customers
- Developing content across various platforms: websites, blogs, social media (Facebook, Instagram, TikTok, LinkedIn), newsletters, white papers, and brochures, showcasing the region’s tourism assets and local innovation
- Producing and distributing a wide range of content: articles, videos, podcasts, infographics, email campaigns, catalogues, and user stories, all connected to tourism, events, and local life
- Monitoring and analysing performance: traffic acquisition, engagement, and conversion rates, using web analytics and SEO tools to refine content strategy and maximise the visibility of local and regional businesses
Required skills
Open-mindedness and curiosity, Creativity, Writing and communication skills, Keen interest in web culture.
What you need to learn/master
Design and copywriting, Media and social media strategies, SEO and web traffic analysis tools, Web project management, Graphic and audiovisual project design.
- Level of qualification: Bachelor Year 3 (3 years of post-High School education)
Career opportunities & progression
After a few years’ experience as a Content Manager, one can progress to become a Head of Content Strategy within major hotel groups, event agencies, or local authorities, defining the editorial direction and leading content creation teams.
