Main role
The Director of Event Sales develops the commercial strategy dedicated to events (seminars, conferences, trade shows, product launches, gala evenings, etc.), manages the sales teams, supervises prospecting and client loyalty, and ensures that revenue targets are achieved. They are also responsible for market intelligence, results analysis, and adapting the commercial offer to market trends.
SIMILAR JOB TITLES
Event Sales Director
Job tasks
- Define and implement the event sales strategy, in conjunction with general management
- Lead, motivate, and supervise the sales teams dedicated to events
- Develop and monitor the commercial action plan, coordinate prospecting and client retention
- Analyse sales, conduct market intelligence, and adjust offers to maximise performance
- Negotiate major contracts, oversee the drafting of commercial proposals, and ensure client satisfaction
- Work in coordination with marketing, communication, and event production teams to ensure offer consistency and event success
- Manage the budget for event sales activities, track performance indicators, and report to management
- Represent the company at trade shows, professional events, and with strategic partners
Required skills
Negotiation, leadership, strategic thinking
What do you need to learn/master
Sales, marketing, management
- Level of qualification: Master Year 2 (5 years of post-High School education)
Career opportunities & progression
The Director of Event Sales works in hotels, event agencies, convention centres, hotel groups, or companies. They may progress to positions such as Commercial Director, General Manager, or create their own event management business.
