Main role
A director of trade fairs, conferences and exhibitions is responsible for organising trade fairs, shows, conferences or exhibitions. With their sales team, they canvass for potential exhibitors by sector of activity, trade or function, or by area of interest. They ensure that everything runs smoothly, managing all aspects of the event from the planning stage to the ‘unexpected’ on the actual day. They ensure that the budget is adhered to and that the sales objectives are met.
SIMILAR JOB TITLES/JOBS
Trade Show Director, Conference Manager, Exhibition Manager.
Job tasks
- Creating and marketing event products tailored to market needs
- Preparing and managing tenders to select service providers or respond to specific requests
- Overseeing budget management, administration and human resources within the event organisation
- Developing strategic partnerships, lobbying activities and institutional representation
- Promoting and marketing the organisation to ensure profitability and market visibility in the event sector
Required skills
Organisational skills, Ability to anticipate, Rigour, Communication skills, Strong interpersonal and writing skills, Ability to cope with stress, Proficiency in English.
What you need to learn/master
Negotiation techniques, Oral communication, Project management, English, MICE (Meetings, Incentives, Conferences and Exhibitions).
- Level of qualification: Master Year 2 (5 years of post-High School education)
Career opportunities & progression
The director of trade fairs, exhibitions or congresses must demonstrate excellent organisational and anticipatory skills, rigor, strong verbal and written communication, interpersonal ease and stress resilience.
