Main role
This professional is responsible for creating, developing, and maintaining strategic relationships with partners to facilitate the organisation of events and optimise their reach. They analyse the market to target potential partners, negotiate collaboration agreements, coordinate joint actions, and ensure commitments are followed up. They work closely with the marketing, communication, and events teams to maximise the impact of partnerships.
SIMILAR JOB TITLES
Event partnership director
Job tasks
- Identify, prospect for, and select potential partners in line with the event’s strategy
- Negotiate and formalise partnership agreements, ensuring a balance of interests
- Develop and coordinate joint marketing and communication actions to strengthen the event’s visibility
- Ensure operational follow-up and manage the relationship with partners throughout the project
- Propose and implement joint projects, offers, or specific campaigns to create new growth opportunities
- Measure partnership performance, analyse outcomes, and adjust strategies accordingly
- Conduct competitive intelligence and monitor market trends to keep the event competitive
- Present regular reports on partnership performance and make strategic recommendations
Required skills
Negotiation, interpersonal skills, strategic thinking
What you need to learn/master
Marketing, negotiation, communication
- Level of qualification: Bachelor Year 3 (3 years of post-High School education)
Career opportunities & progression
The event partnership manager works in event agencies, companies, associations, cultural institutions, convention centres, or hotel groups. They may progress to positions such as partnerships director, sales manager, events director, or strategic development consultant.
