Main role
As the guardian of the company’s image both internally and externally, a Head of Communication is the company’s communication specialist. Responsible for the overall communication strategy, they promote the company’s brand image and coordinate strategies. They decide on the type of communications (written, oral) and the media (paper, digital). They identify the key values to be promoted. They organise events for employees and customers, and monitors their satisfaction.
SIMILAR JOB TITLES
Director of Communication, Communication Manager
Job tasks
- Translate the company’s strategy into actionable communication plans : web campaigns, press relations, social media, event organisation, advertising campaigns, product or service launches
- Develop, write, and supervise the creation of communication materials (press releases, press kits, newsletters, videos, infographics, social media posts, etc.)
- Select, coordinate, and manage service providers (communications agencies, graphic designers, printers, videographers, etc.) in line with specifications, budgets, and deadlines
- Build and maintain relationships with the press, media, influencers, and institutional partners
- Organise and ensure the smooth running of events: receptions, trade shows, press conferences, webinars, conventions, team building activities
- Measure the effectiveness of actions using performance indicators (KPIs), analyse outcomes, and adjust strategy accordingly
- Manage crisis communication and protect the company’s reputation
Required skills
Good listening and interpersonal skills, Writing skills, Creativity, Organisational skills, Ability to use initiative and make proposals.
What you need to learn/master
Publishing software, Public and press relations, Written and oral communication, Marketing, Customer experience management, Digital communication and web design, English.
- Level of qualification: Bachelor Year 3 (3 years of post-High School education)
Career opportunities & progression
The Communication Manager works in SMEs, start-ups, large companies, public institutions, or communication agencies. With experience, they can progress to roles such as Director of Communication, Marketing Director, Events Project Manager, or set up their own agency as an independent consultant.
