Main role
A Key Account Manager is responsible for the company’s major clients. Their primary responsibility is to manage the portfolio of major clients, either because they represent a significant revenue stream or because they have high potential. They ensure that all transactions with their clients run smoothly and manage the business relationship to ensure customer loyalty and satisfaction.
SIMILAR JOB TITLES
Key Account Manager, Strategic Account Manager
Job tasks
- Develop, promote, and adapt the company’s commercial offer to meet the expectations of key accounts
- Carry out targeted prospecting and loyalty-building activities with strategic clients
- Respond to tenders, lead complex commercial negotiations, and close high-value contracts
- Oversee the operational and administrative follow-up of contracts, coordinating internal teams to ensure service quality
- Analyse the market, identify business development opportunities, and propose growth strategies
- Provide regular reporting to the sales management and contribute to defining the key account strategy
- Represent the company at professional events, trade fairs, client meetings, or conferences
Required skills
Ability to analyse and summarise, Proactivity, Strength of conviction, Tenacity, Leadership, Resistance to stress, Interpersonal skills, Communication skills.
What you need to learn/master
Sales and prospecting techniques, Project management, Management and finance, Customer relationship management, Marketing and B2B sales, iInternational development strategy, Complex negotiation, Digital marketing, English.
- Level of qualification: Master Year 2 (5 years of post-High School education)
Career opportunities & progression
The Key Account Manager can progress to roles such as Sales Director, Marketing Director, Business Development Director, Deputy Managing Director, or specialise in commercial strategy consultancy.
