Main role
A Local Tourism Development manager is responsible for the promotion of the local area. To promote local tourism and improve the attractiveness of an area and increase tourist numbers, they organise marketing campaigns and events (festivals, shows, exhibitions, etc.).
SIMILAR JOB TITLES
Territorial Project Officer, Tourism Development Officer, Tourism Project Manager
Job tasks
- Designing and contributing to the development of tourism projects, defining strategies for promotion and communication (awareness, visibility, brand image)
- Conducting market studies, analysing socio-economic data on customers and tourism products to guide promotional actions
- Organising events, negotiating rates, booking venues, accommodation, and services, and compiling activity reports and evaluations
- Showcasing and promoting the area’s tourism, historical, cultural, environmental, tangible or intangible heritage, as well as local events and sites
- Measuring the impact of actions in terms of interest, attendance, and economic benefits, and proposing areas for improvement
Required skills
Creativity, Interpersonal skills, Organisational skills, Rigour, Diplomacy, Proficiency of English.
What do you need to learn/master
Project management, Oral communication, Marketing and customer experience, Understanding of the local tourism market, Fluency in English.
- Level of qualification: Bachelor Year 3 (3 years of post-High School education)
Career opportunities & progression
After several years of experience, the project officer can progress to more senior roles such as tourism office director, territorial development project manager, tourism communications manager, or territorial attractiveness consultant.
