Main role
A Product Marketing Manager is in charge of a brand, product or service and develops marketing campaigns to help increase the sales of the product or product range.
SIMILAR JOB TITLES
Range Manager, Brand Manager
Job tasks
- Analyse consumer needs and expectations through market research, trend analysis, and customer feedback to identify development opportunities
- Design and oversee the development of a new product or service, from concept to market launch, respecting specifications, deadlines, and budget
- Define and implement the marketing strategy (positioning, pricing, distribution, communication, promotional plan) to optimise sales and brand awareness
- Manage the marketing budget allocated to the range or product, monitor expenditure, and optimise return on investment (ROI)
- Measure the impact of marketing campaigns, analyse customer satisfaction, and adjust strategy according to results and market developments
- Coordinate internal and external teams (agencies, suppliers, service providers) to ensure the success of launches and marketing initiatives
- Conduct competitive and technological monitoring to anticipate market changes
Required skills
Negotiation skills, Analytical skills, Ability to summarise, Strong interpersonal skills, Rigour, A good sense of organisation, Dynamism.
What you need to learn/master
Consumer behaviour, Marketing, Budget management, Commercial law.
- Level of qualification: Master Year 2 (5 years of post-High School education)
Career opportunities & progression
The Marketing Product Manager can progress to roles such as Marketing Group Manager, Brand Manager, Marketing Manager, Marketing Director, or specialise in digital, product innovation, or consultancy.
