Main role
A Public Relations Manager is the company’s spokesperson for the media and the general public. They implement a company’s communications strategy for the press and public institutions. Their role is also to actively communicate, promote and harmonise the company’s corporate image.
SIMILAR JOB TITLES
Press Relations Manager, Press Attaché
Job tasks
- Define and implement the media promotion strategy: select distribution channels (print, radio, TV, web, social media), and determine types and formats of materials (press releases, press kits, infographics, videos, podcasts, etc.)
- Write and adapt communication materials: invitations, programmes, newsletters, social media posts, press kits, and press releases
- Organise press and institutional events: press conferences, press trips, company visits, conventions, webinars, and trade shows
- Develop and maintain a network of contacts with journalists, influencers, institutional partners, and sector stakeholders
- Contribute to the design, oversee the production, and update websites and digital platforms to enhance the organisation’s online presence
- Analyse media coverage, measure the impact of communication campaigns (brand awareness, audience, engagement), and calculate return on investment
- Manage crisis situations and develop appropriate communication strategies to protect the organisation’s reputation
Required skills
Excellent written and oral communication skills, General knowledge and understanding of the media, Negotiation skills, Curiosity, Stress management skills, Excellent interpersonal skills.
What you need to learn/master
Networking, Press reviews, Communications strategy and plan, Design and copywriting, Media strategy and social media strategy, Crisis communication and responsible communication.
- Level of qualification: Bachelor Year 3 (3 years of post-High School education)
Carreer opportunities & progression
With experience, a Public Relations Officer can progress to roles such as Communications Manager, Events Project Manager, Independent PR or Communications Consultant, or specialise in a specific field (event communications, financial communications, public sector, digital communications, etc.).
