Main role
A Sales Promotion Manager seeks to increase the visibility of their products. As the interface between the Sales and Marketing Departments, they organise promotional campaigns (events, competitions, in-store product promotions, discount coupons, etc.) to boost sales.
SIMILAR JOB TITLES
Head of Sales, Commercial Animation Manager
Job tasks
- Develop a commercial and promotional strategy tailored to the company’s objectives and consumer expectations (special offers, competitions, packaging makeovers, event operations, etc.)
- Monitor marketing trends, sales developments, and competitors’ actions, while managing the allocated budget
- Train, manage, and motivate the sales team to ensure the success of field operations
- Analyse the results of promotional campaigns, produce detailed reports, and suggest improvements to refine the sales strategy
- Develop and maintain a network of distributors and partners to negotiate the best agreements and maximise product distribution
- Oversee the implementation of in-store or event-based commercial activities to drive sales and strengthen customer relationships
Required skills
Negotiation skills, Imagination, Interpersonal skills, Leadership skills.
What you need to learn/master
Team leadership, Operational marketing, Negotiation techniques, Merchandising, Consumer behaviour.
- Level of qualification: Bachelor Year 3 (3 years of post-High School education)
Career opportunities & progression
This position is accessible after initial experience in sales (salesperson, department manager, sales animator, etc.). With experience, the Sales Promotion Manager can progress to roles such as Head of Sales, Sales Director, Operational Marketing Manager, Area Manager, or Trade Marketing Manager.
