Main role
A Sales Representative is the indispensable link between a company and its customers. The company relies on them to increase its market share and build customer loyalty. They can work in B2C (with private individuals) or in B2B (with companies). They analyse customer needs in order to offer the most suitable products or solutions. They may be office-based or alternatively they may be mobile and have to travel a lot (within the local region, throughout France or even abroad).
SIMILAR JOB TITLES
Sales Agent, Account Manager

Job tasks
- Prospect for new clients by phone, in person, at trade fairs, or through email campaigns
- Present, promote, and sell the company’s products and/or services to increase turnover and market share
- Manage and develop a client portfolio, ensuring follow-up, loyalty, and handling complaints
- Conduct needs analyses, prepare personalised commercial proposals, and negotiate contracts
- Attend trade fairs, professional events, or sales promotions to boost the company’s visibility
- Provide regular reports on sales activity to management (dashboards, sales analysis, forecasts, etc.)
Required skills
Strong interpersonal skills, Negotiation skills, Sense of initiative.
What you need to learn/master
Sales techniques, E-commerce, Customer relationship management, Marketing, Customer portfolio management.
- Level of qualification: Bachelor Year 3 (3 years of post-High School education)
Career opportunities & progression
With experience, they can move into roles such as Key Account Manager, Sales Manager, Sales Director, Senior Business Developer, Area Manager, or specialise in marketing (Market Analyst, Product Manager, Operational Marketing Manager, etc.).
