Main role
A Tourism Product Manager develops tourism products and services. They prepare, design and establish the budget for a trip. They may also be a dedicated representative for a particular destination. They are professional globetrotters, spending 50% of their time abroad, exploring and, above all, negotiating and procuring services.
SIMILAR JOB TITLES
Travel Designer, Destination Product Specialist
Job tasks
- Conducting market research and analysing sector trends to identify opportunities and traveller expectations
- Designing original and competitive tourism products by defining itineraries, included services, prices, and sales conditions
- Negotiating contracts with service providers (hotels, airlines, incoming agencies, etc.) to secure the best terms and guarantee service quality
- Developing the product’s marketing strategy (positioning, communication, distribution) and implementing promotional actions (advertising campaigns, events, press relations, etc.)
- Training sales teams on product features and benefits, and providing them with the necessary tools to sell effectively
- Monitoring product performance, analysing results, and proposing adjustments to optimise sales and customer satisfaction
Required skills
Curiosity, Creativity, Rigour, Excellent organisational skills, Excellent writing skills, Ability to analyse and summarise, Negotiation skills.
What you need to learn/master
Negotiation and purchasing techniques, Knowledge of the tourism industry, Project management, English, Marketing applied to the service and tourism industry, Travel management.
- Level of qualification: Master Year 2 (5 years of post-High School education)
Career opportunities & progression
With experience, the tourism product manager can progress to roles such as marketing manager, export area manager, brand manager, production director, or even start their own specialised travel agency.
