Main role
Like any company manager, a Travel Agency Manager is responsible for all aspects of the business including its organisation, marketing, sales strategy, recruitment, training, and management. They oversee all the business activities of the agency and are responsible for determining the range of products offered in conjunction with tour operators. They recommend and negotiate new travel packages by dealing directly with tour operators, airlines, hotels and tourism professionals, and supervise the sales and activities of their team of travel consultants/customer advisors.
SIMILAR JOB TITLES
Travel Agency Director, Travel Agency Manager, Tourist Sales Point Manager
Job tasks
- Defining and implementing the agency’s commercial strategy to increase turnover and build client loyalty
- Managing, training, and motivating the team of travel consultants to achieve sales targets and ensure high-quality customer service
- Managing the budget, optimising costs, and ensuring the agency’s profitability
- Developing the client portfolio, negotiating with partners (tour operators, airlines, hoteliers, etc.), and offering market-appropriate deals
- Overseeing administrative management, regulatory compliance, and the smooth running of the agency
- Implementing communication and digital marketing actions to boost the agency’s visibility, particularly on social media and via the website
Required skills
General knowledge, Listening skills, Interpersonal skills, Excellent organisational skills, Curiosity.
What you need to learn/master
Team management, Marketing, Fluency in English, Knowledge of the travel and tourism industry, Negotiation and purchasing.
- Level of qualification: Bachelor Year 3 (3 years of post-High School education)
Career opportunities & progression
After several years of experience, the travel agency manager can move on to regional management roles, network manager positions, commercial director, or key account manager within tourism groups. They may also specialise in events, business travel, or e-tourism.
