Main role

The role of a Travel Influencer is to provide new ideas for destinations or ways of travelling, along with tips and suggestions based on their experience.


Travel Blogger, Travel Instagrammer.


Job tasks

  • They develop a content strategy.
  • They create media (photos, videos, posts, articles, etc.) which they share on one or more social media sites, blogs or websites.
  • They analyse the level of interest generated by the posts.
  • They manage partnerships with companies to promote a product or service.

Required skills

Curiosity, creativity, Rigour, Writing skills, A keen interest in web culture.

What you need to learn/master

Content creation, Digital literacy, Photo video techniques, Marketing, Written communication, Digital communication, Web project management, Social networking.

  • Level of qualification: Bachelor Year 3 (3 years of post-High School education)

Career opportunities & progression

Web Project Manager.