Main role
The role of a Travel Influencer is to provide new ideas for destinations or ways of travelling, along with tips and suggestions based on their experience.
SIMILAR JOB TITLES
Travel content creator, Travel blogger
Job tasks
- Develop a content strategy tailored to each platform (Instagram, YouTube, TikTok, blog, podcast, etc.)
- Create and publish a variety of content: photos, videos, stories, articles, interactive guides
- Analyse engagement and the performance of posts (click-through rate, shares, comments)
- Manage and negotiate partnerships with brands, tourism boards, travel agencies, or accommodation providers
- Organise competitions, live events, or collaborations with other influencers
- Moderate and animate the community
- Ensure editorial consistency and authenticity of content
- Monitor trends in the tourism and travel sector
Required skills
Curiosity, creativity, Rigour, Writing skills, A keen interest in web culture.
What you need to learn/master
Content creation, Digital literacy, Photo video techniques, Marketing, Written communication, Digital communication, Web project management, Social networking.
- Level of qualification: Bachelor Year 3 (3 years of post-High School education)
Career opportunities & progression
After a few years’ experience as a Travel Influencer, one can progress to become Web project manager or Social media manager.
