Main role
A Yield/Revenue Manager’s role is to optimise the revenue of a company or of a tourism establishment (hotel, transport company, travel agency, etc.), i.e. to sell a product or service at the best price to achieve maximum profitability.
SIMILAR JOB TITLES/JOBS
Revenue Management Officer, Revenue Optimisation Manager
Job tasks
- Analyse key performance indicators: occupancy rate, average price, revenue per unit (room, seat, vehicle, etc.), RevPAR, ADR, advance booking rate
- Develop and implement a dynamic and differentiated pricing policy according to periods, customer segments, and distribution channels
- Conduct active competitive intelligence to adjust prices based on market supply and demand
- Design and coordinate special offers, promotions, packages, and flash sales campaigns
- Work closely with sales, marketing, reservations, and general management teams to ensure strategic coherence
- Use revenue management tools and specialised software (PMS, RMS, advanced Excel, data visualisation tools)
- Produce regular reports and forecasting analyses to guide decision-making
- Anticipate market trends and recommend improvements to optimise profitability
Required skills
Ability to summarise and analyse, Strong numeracy skills, Interest in new technologies, Excellent communication skills, Ability to work in a team, Proficiency in management tools and Excel, Sense of caution, Rigour, Diplomacy.
What you need to learn/master
Services marketing, Financial analysis, English, Revenue management, Statistics, Mathematics.
- Level of qualification: Master Year 2 (5 years of post-High School education)
Career oppportunities & progression
The Revenue/Yield Manager can progress to positions such as Director of Revenue Management, Sales and Marketing Director, Hotel or Tourism Establishment Manager, Pricing Strategy Consultant, or Pricing Manager within large international groups.
