Presentation
Why study for an MSc specialising in social responsibility and inclusion for the tourism sector?
A Master of Science focussing on social responsibility and inclusion for tourism will prepare you to meet today’s challenges in the tourism sector by implementing inclusive and responsible strategies. It focusses on the key principles of Corporate Social Responsibility (CSR) and how they apply to tourism, with a particular emphasis on inclusion, solidarity and the development of best practice in HR Management. You will learn how to design inclusive projects, to make tourism accessible to all, and to develop partnerships with NGOs and other public organisations.
An overview of Excelia’s MSc in Social Responsibility & Inclusion Strategies for Tourism
This Master of Science in Social Responsibility & Inclusion Strategies for Tourism at Excelia Hotel & Tourism School is a postgraduate programme focussing on key issues such as accessibility, sustainability, and attractiveness. In addition to advanced academic theory and the opportunity of working in close collaboration with industry professionals, the programme is offered on a work-study track thereby providing valuable company immersion. With a range of specialised modules including Regenerative Tourism, Innovation in the Social and Solidarity Economy, and emerging themes such as the Crypto Economy, this MSc will prepare you for a variety of careers including Accessibility & Inclusion Consultant, CSR Manager or even International Solidarity Project Coordinator.
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LanguageFrench-English Mixed
-
QualificationMSc (5 years of higher education)
-
Location
-
Tuition Fees
-
In shortInclusion, Social Responsibility, Solidarity Tourism

5 reasons to choose the MSc in Social Responsibility & Inclusion Strategies for Tourism
A unique specialisation focussing on inclusion and CSR
Through this MSc that boasts a RNCP Level 7 professional certification of ‘Tourism Product Management’ develop the skills needed to implement inclusive policies and socially responsible practices in tourism organisations, in response to the growing expectations of customers and business stakeholders.
A hands-on approach and vocational experience
Benefit from a two-year work-study track for total company immersion, giving you the opportunity to apply your knowledge in real-life projects, thereby boosting your employability.
A range of career prospects for optimal employability
Take up strategic positions such as Accessibility & Inclusion Consultant, CSR Manager or even Solidarity Project Coordinator in a sector that is actively seeking professionals with a social and responsible mindset.
A focus on social and solidarity innovation
Explore innovative concepts such as Regenerative Tourism, the Circular Economy and the Crypto Economy, in order to design sustainable and high-impact projects.
Academic excellence and international recognition
Study at a school recognised by the Ministry of Higher Education to obtain a qualification aligned with the expectations of the industry. Excelia is also a member of the Top Hospitality Tourism School association, which brings together the most prestigious schools in the sector, thereby ensuring you are part of an elite tourism industry network. It also means you will be studying at one of the Top 10 schools in France.
Programme structure
Work-study track
Work-study track
Programme content includes…
- How to develop Inclusive Strategies
- The principles of Corporate Social Responsibility (CSR)
- Civic and Solidarity Projects
- Leadership in Inclusion & Accessibility
- Capitalising on Local Resources
- Social & Solidarity Innovation
- Strategic Partnership Development
- Communication & Storytelling
- Data Analytics & Strategic Decision-making
- Best HR practices
Companies that already work with our Exceliens
FAQs
- What does Excelia’s MSc in Social Responsibility & Inclusion Strategies for Tourism involve?
-
The MSc in Social Responsibility & Inclusions Strategies for Tourism offered at Excelia Hotel & Tourism School is a postgraduate programme that trains you to design and implement inclusive and responsible strategies in the tourism sector. It combines advanced academic theory, practical workshops and valuable workplace immersion to meet the challenges of a more inclusive and sustainable tourism sector. You will learn how to design inclusive projects, develop best HR practices, and work with NGOs and institutions to enhance the social and environmental impact of tourism initiatives.
- What are the career opportunities after this MSc in Social Responsibility & Inclusion Strategies for Tourism?
-
With this postgraduate qualification, you will be able to take up positions such as Accessibility & Inclusion Consultant, CSR Manager for a tourism organisation, International Solidarity Project Co-ordinator or even Social & Solidarity Tourism Project Manager. Our MSc graduates are highly sought-after for their ability to develop responsible practices, lead inclusive projects, and work with stakeholders to transform tourism into a more sustainable and inclusive sector.
- How are the lessons and placements organised on this MSc in Social Responsibility & Inclusion Strategies for Tourism?
-
Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the tourism industry, enabling you to put your skills into practice whilst developing your professional network.
- Will Excelia Hotel & Tourism School help me to secure a work-study placement?
-
Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre, as part of the support for vocational integration. The team of coaches will help you optimise your CV, cover letter, LinkedIn profile, and overall application process.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study
- What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?
-
By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with Tedqual certification. The school takes a unique approach to teaching that places the emphasis on hands-on learning and professional work experience. Furthermore, our campus in Tours offers an exceptional living and study environment.
Lessons
-
Year 1
MSc 1st year Tourism products and projects -
Description Cours EN
Examples of core courses:
- Sustainable tourism and quality labels
- Intercultural communication and negotiation
- Economic management and financing of tourism projects
Examples of specialization courses :
- Structuring the tourism offer and the value chain
- Tourism product design and innovation
- Marketing, distribution & digital transformation of tourism products
- Awareness-raising Inclusive tourism and social responsibility
-
Year 2
MSc 2nd year in Social Responsibility & Inclusion Strategies for Tourism -
Description Cours EN
Course examples:
- Foundations of responsible and ethical tourism
- Regulations and other levers of transformation in inclusive tourism
- Circular economy and tourism
* Note: Excelia programmes are subject to modification at any time; Excelia cannot be held responsible for any such changes
Experiences
Work-study track
Based on our Tours campus, you can benefit from a work-study track in Year 1 and Year 2 (24-month placement) or Year 2 only (12-month placement). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class.
Support for Vocational Integration
At Excelia, your professional success is our priority. Through the Talent Centre, you benefit from tailored support: coaching sessions, CV and interview workshops, a platform offering exclusive job opportunities, and networking events with companies.
Whether you're seeking an internship, a work-study placement, or your first job, we equip you with all the tools you need to stand out and secure the best career opportunities.
Business Creation Project
In a group, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.
Consultancy Project
You will carry out a consultancy project on behalf of a major player in the industry (Huttopia, Yellow villages,etc.). In groups, you will complete a detailed analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.
Series of lectures
Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.
End-of-studies Thesis
Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.
Excelia Alumni Network
Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment.
Careers

Why not take our Careers guide! It’s quick and easy to get!
Download the tourism career guideJob opportunities after studying on the MSc in Social Responsibility & Inclusion Strategies for Tourism
After this MSc, you will be able to take up strategic posts in the fields of inclusion and social responsibility in the tourism industry, such as Accessibility & Inclusion Consultant, CSR Manager or even Solidarity Project Coordinator. This study programme will prepare you to meet the current challenges of the tourism sector by adopting inclusive, sustainable and ethical practices to enhance the attractiveness and competitiveness of organisations.
Types of careers after studying on Excelia’s MSc in Social Responsibility & Inclusion Strategies for Tourism
- Accessibility & Inclusion Consultant: Support tourism organisations in implementing inclusive and accessible policies across their range of services.
- CSR Manager for a tourism organisation: Design and implement corporate social responsibility strategies to promote sustainable and ethical practices.
- International Solidarity Project Coordinator: Manage solidarity tourism initiatives in partnership with NGOs, public bodies and local stakeholders.
- Social & Inclusive Tourism Project Manager: Develop inclusive and ethical projects to improve the social and environmental impact of tourism activities.
- Inclusion Project Manager: Implement strategic initiatives to promote diversity, equity and inclusion within organisations operating across the tourism sector.
What career in tourism with a Master of Science in Tourism and Innovation?
Facts & Figures:
of our graduates find a job within 6 months of graduating
secure a job contract before the end of their studies
International
work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia
Sectors they work in:
- 50% in Hospitality and Catering
- 13% in Event Management
- 16% in the Travel Industry
- 11% in Leisure and Entertainment
- 10% in other sectors of Tourism
Tuition fees
Tuition Fees 2024-2025
Students from within the European Union*
For the contrat de professionnalisation (professional training contract) and contrat d’apprentissage (apprenticeship contract), tuition fees are paid by the host company.
* 28 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The United Kingdom.
Students from outside the European Union
For the contrat de professionnalisation (professional training contract) and contrat d’apprentissage (apprenticeship contract), tuition fees are paid by the host company.
In addition to tuition fees, you need to take into account the following costs:
- Multiservice charge (see details below)
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university in the case of a double qualification (to be paid directly to the partner establishment)
Multiservice charge
Fee: €350
This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Talent Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying

Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Presentation
Why study for an MSc in design strategies for new tourism products?
A Master of Science specialising in design strategies for new tourism products or services is a postgraduate programme that educates students to create, develop and market innovative tourism products tailored to the expectations of travellers and reflecting the current challenges facing the sector. It combines expert knowledge in marketing, product design and sustainability with a particular focus on innovation and customer experience. Through academic theory and hands-on projects, you will acquire the necessary skills and expertise to not only respond to new trends in tourism, but also to anticipate developments in the market.
An overview of Excelia’s MSc in New Tourism Product Design Strategies
This MSc in New Tourism Product Design Strategies at Excelia Hotel & Tourism School is a State-recognised postgraduate programme with international accreditation. You will learn to analyse traveller behaviour, to anticipate trends, and to integrate digital and design tools in order to develop unique and memorable experiences. Through practical workshops and close collaboration with industry professionals, you will develop skills in project management, storytelling, experience design, and how to capitalise on local resources.
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LanguageFrench-English Mixed
-
QualificationMaster (5 years of higher education)
-
Location
-
Tuition Fees
-
In shortInnovation, Product design, Customer experience

5 reasons to choose the MSc in New Tourism Product Design Strategies
Excellent employability prospects in a fast-growing sector
Prepare for a wide range of career opportunities including e-Tourism Project Manager, Product Development Consultant or Innovation Manager. This MSc will enable you to rapidly secure a position in leading companies or agencies.
Expertise in the design of innovative tourism products
Join an MSc that boasts an RNCP Level 7 professional certification of ‘Tourism Product Manager’. You will learn how to design unique and highly memorable products to meet the new expectations of travellers and the emerging trends in the tourism industry.
A school giving new meaning to education
Study at a not-for-profit establishment: Excelia is one of the very few schools to reinvest 100% of tuition fees back into the quality of its programmes and projects. Through our vibrant clubs and associations, we educate students to become professionals who are fully committed to transforming the world.
An innovative and immersive approach to teaching
Acquire valuable key skills in a stimulating learning environment, thanks to our interactive approach to education and innovative technology, including educational metaverses. These advanced tools will improve your ability to anticipate and respond to key trends in the industry.
A strong vocational focus with hands-on workshops and industry projects
Enjoy real-life projects working alongside industry professionals to develop your skills in storytelling, project management and experience design.
Programme structure
Work-study track
Work-study track
Programme content includes…
- Analysis of Tourism Trends
- Innovative Tourism Product Design
- Tourism Project Management
- Storytelling & Experience Design
- Use of Digital Tools
- Sourcing & Supplier Negotiation
- Implementing Sustainable Practices
- Product Life Cycle Optimisation
- Strategic Marketing Skills
- Working with Local Stakeholders
Companies that already work with our Exceliens
FAQs
- What does Excelia’s MSc in New Tourism Product Design Strategies involve?
-
The MSc in New Tourism Product Design Strategies at Excelia Hotel & Tourism School is a postgraduate programme, preparing you to design, develop, and market innovative and attractive tourism products and services. It combines advanced theory, practical projects and workplace immersion, enabling you to respond to the expectations of today’s travellers as well as emerging market trends, whilst incorporating sustainable and ethical practices.
- What are the career opportunities after this MSc in New Tourism Product Design Strategies?
-
With this qualification, you will be able to take up positions such as Tourism Product Manager, Product Development Consultant, Innovation Manager in a tourism business, or even Travel Agency Manager. Our MSc graduates are highly sought after for their ability to design innovative products, seamlessly integrate digital tools into experience design, and meet the challenges of a constantly evolving tourism sector.
- What are the admissions requirements for this MSc specialising in design strategies for new tourism products and services?
-
To join Year 1 of this MSc, you need to have already validated 3 years of higher education and to join Year 2, you need to have already validated 4 years of higher education; in addition you need to successfully complete our admissions procedure, which includes an assessment of your application. We are looking for highly motivated applicants with a genuine interest in the tourism industry and the ability to work as part of a team.
-
How are the lessons and projects organised on this MSc in New Tourism Product Design Strategies?
-
Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the tourism industry, enabling you to put your skills into practice whilst developing your professional network.
- Will Excelia Hotel & Tourism School help me to secure a work-study placement?
-
Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre, as part of the support for vocational integration. The team of coaches will help you optimise your CV, cover letter, LinkedIn profile, and overall application process.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
- You will have access to JobTeaser where you can personalise your placement search
- What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?
-
By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with Tedqual certification. The school takes a unique approach to teaching that places the emphasis on hands-on learning and professional work experience, and its campuses in La Rochelle offers an exceptional living and study environment.
Lessons
-
Year 1
MSc 1st year Tourism products and projects -
Description Cours EN
Examples of core courses:
- Sustainable tourism and quality labels
- Intercultural communication and negotiation
- Economic management and financing of tourism projects
Examples of specialization courses :
- Structuring the tourism offer and the value chain
- Tourism product design and innovation
- Marketing, distribution & digital transformation of tourism products
- Awareness-raising Inclusive tourism and social responsibility
-
Year 2
MSc 2nd year in New Tourism Product Design Strategies -
Description Cours EN
Course examples:
Tourism business model and monetization strategies
Distribution and marketing strategies for tourism products
Market research and tourism segmentation
* Note: Excelia programmes are subject to modification at any time; Excelia cannot be held responsible for any such changes
Experiences
Work-study
Based on our La Rochelle campus, you can benefit from a work-study track in Year 1 and Year 2 (24-month placement) or Year 2 only (12-month placement). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class.
Support for Vocational Integration
At Excelia, your professional success is our priority. Through the Talent Centre, you benefit from tailored support: coaching sessions, CV and interview workshops, a platform offering exclusive job opportunities, and networking events with companies.
Whether you're seeking an internship, a work-study placement, or your first job, we equip you with all the tools you need to stand out and secure the best career opportunities.
Consultancy Project
You will have the opportunity of carrying out a consultancy project on behalf of a major player in the industry such as Atout France or Futuroscope. In groups, you will undertake a full analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.
Series of lectures
Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.
End-of-studies Thesis
Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.
Excelia Alumni Network
Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment.
Business Creation Project
In a group, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.
Careers

Why not take our Careers guide! It’s quick and easy to get!
Download the careers guideJob opportunities after studying on the MSc in New Tourism Product Design Strategies
After this MSc, you will be able to take up strategic posts in the field of tourism product design and management, such as Tourism Product Manager, Product Development Consultant, Innovation Manager in a tourism business, or even Travel Agency Manager. This study programme will prepare you to meet the challenges of a constantly evolving sector by combining design, digital innovation, and sustainability.
Types of careers after studying on Excelia’s MSc in New Tourism Product Design Strategies
- Tourism Product Manager: Design and develop innovative tourism offers in line with market expectations.
- Innovation Manager in a tourism business: Design and manage innovative projects to develop new products, services and experiences that meet the expectations of today's travellers and reflect the latest market trends.
- Product Development Consultant: Assist companies and destinations in designing new, exciting, sustainable products and services.
- Innovation Manager in a tourism business (working for a destination or specialist agency): Lead innovative projects by developing imaginative solutions, harnessing design and technology.
- Travel Agency Manager: Drive an agency’s activities by developing innovative products to build customer loyalty.
Skills acquired during the MSc in New Tourism Product Design Strategies
- Tourism Trend Analysis: Identifying and anticipating traveller expectations and evolutions in the tourism market.
- Innovative Tourism Product Design: Designing attractive and unique offers, adapted to the latest practices such as slow tourism, adventure tourism, and workation.
- Tourism Project Management: Overseeing all the stages in the product development process, from conception to market launch.
- Storytelling & Experience Design: Developing captivating stories and designing memorable experiences that enhance the appeal of a product or destination.
- Use of Digital Tools: Leveraging digital technology to optimise the design, management and marketing of tourism products.
- Sourcing & Supplier Negotiation: Selecting strategic partners and negotiating favourable agreements to maximise quality and profitability.
- Implementation of Sustainable Practices: incorporating sustainability into every stage of product design to meet today’s environmental and social challenges.
- Optimising the Product Life Cycle: Managing and adapting product lines based on customer feedback, sales performance, and market trends.
- Strategic Marketing: Developing effective promotional strategies to maximise the visibility and performance of new products.
- Collaboration with Local Stakeholders: Working in synergy with local players to capitalise on resources and design innovative products that respect and reflect the destination.
What career in tourism with a Master of Science in Destionations?
Facts & Figures
of our graduates find a job within 6 months of graduating
secure a job contract before the end of their studies
International
work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia
Sectors they work in:
- 50% in Hospitality and Catering
- 13% in Event Management
- 16% in the Travel Industry
- 11% in Leisure and Entertainment
- 10% in other sectors of Tourism
Tuition Fees
Tuition Fees 2024-2025
Students from within the European Union*
- 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
* 27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
Tuition fees are provided for information purposes only and are subject to change from one year to the next.
In addition to tuition fees, you need to take into account the following costs:
- Multiservice charge (see details below)
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university in the case of a double qualification (to be paid directly to the partner institution)
Multiservice charge
Fee: €350
Services included in the Multi-service fee:
- Administration and support services
- International mobility insurance-assistance
- Reprographics credit (photocopying, printing)
- Unlimited access to all content on Exceliaprime Edutainment platform
- Personalised support and coaching from our Talent Centre
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying

Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Presentation
Why study for an MSc in events and Food & Beverage?
A Master of Science specialising in events and Food & Beverage is the perfect programme for students interested in the management of prestigious events (shows, concerts, major sporting or cultural events) and/or the management of gourmet or gastronomic restaurants and F&B services (catering services for public and private organisations, airlines, cruise ships). You will learn to tackle the challenges of a demanding sector and evolve in multicultural and competitive environments, working in such prestigious establishments as conference centres, gourmet catering businesses, theatres, exhibition halls, gastronomic restaurants or even luxury hotels.
An overview of Excelia’s MSc in Event Management and F&B Services
Offering a unique combination of Event Management and F&B Services, our MSc addresses the growing needs of a sector where event organisation and upmarket catering are often inextricably linked. This Master of Science in Event Management and F&B Services at Excelia Hotel & Tourism School is a State-recognised postgraduate programme with international accreditation. It combines academic theory with lessons delivered by industry professionals. Teaching is complemented by hands-on experience, enabling you to develop your skills in project management and event marketing, as well as in the design of high quality events, encompassing the creative and technical aspects. You will also develop an understanding of the challenges of culinary preparation and service. There is a strong focus on creativity, the customer experience and new consumer trends (seasonality, short food supply chains, organic and natural products, health and wellbeing, etc.). You will learn from experts working in the events and the Food & Beverage industries, with the opportunity of working on real projects to strengthen your practical skills.
-
LanguageEnglish / French-English Mixed
-
QualificationMaster (5 years of higher education)
-
Location
-
Tuition Fees
-
In shortManagement, Events, Gastronomy, Shows, Entertainment

5 reasons to choose the MSc in Event Management and F&B Services
Your career... our commitment!
Join a school that offers a combination of academic excellence and hands-on experience, preparing you to embark on management-level careers in the events and F&B sectors. With a high vocational integration rate, our graduates quickly move into positions of responsibility in prestigious establishments such as luxury hotels, conference centres and high-end food service companies.
A vocationally-oriented approach to education
Benefit from long internships or a work-study track (12 months) as well as collaborative projects with major players from the industry, enabling you to gain practical experience and develop a range of skills that will be of immediate relevance in the professional world.
A school giving new meaning to education
Experience the world from a different angle by undertaking a Humacité© or Climacité© project in either Year 1 or Year 2 of your MSc. For the past 20 years, our students have been actively committed to protecting the planet and promoting solidarity alongside more than 300 partner NGOs. As a not-for-profit establishment, Excelia is one of the very few schools to reinvest 100% of tuition fees back into the quality of its programmes and projects. Through our vibrant clubs and associations, we educate students to become professionals who are fully committed to transforming the world.
An innovative and immersive approach to teaching
Acquire valuable key skills in a stimulating learning environment, thanks to our interactive approach to education and innovative technology, including educational metaverses. These advanced tools will improve your ability to anticipate and respond to key trends in the events and F&B sectors.
Academic excellence and international recognition
Study at a school recognised by the Ministry of Higher Education, obtaining a qualification aligned with the expectations of the industry. Excelia is also a member of the Top Hospitality Tourism School association, which brings together the most prestigious schools in the sector, thereby ensuring you are part of an elite tourism industry network. It also means you will be studying at one of the Top 10 schools in France.
Programme structure
Start date in September 2025 - Classic track in La Rochelle
Start date in september 2026 - Classic track in Paris
Start date in september 2026 - work-study track in La Rochelle
Start date in september 2027 - Work-study track in Paris
Programme content includes…
- Event Design & Management
- Logistics & Team Management
- Management of F&B Services
- Customer Experience Design
- Supplier & Partner Negotiations
- Menu Planning & Supply Management
- Revenue Management Strategies for Events and F&B Services
- Customer Satisfaction & Feedback
- Digital Marketing & Event Marketing
- Sustainable Practices for Events and F&B Services
Companies that already work with our Exceliens
FAQs
- What does Excelia’s MSc in Event Management and F&B Services involve?
-
The MSc in Event Management and F&B Services offered at Excelia Hotel & Tourism School is a postgraduate programme designed to prepare you to excel in the field of event coordination and management as well as upmarket F&B services. With lessons delivered by industry specialists, it combines advanced theory and practical experience to enable you to master the strategic and operational challenges of these two complementary sectors.
- What are the career prospects after an MSc specialising in events and F&B?
-
With this MSc qualification, you can aspire to positions such as Events Project Manager, Venue Manager, Events Strategy Consultant, F&B Operations Manager or even Restaurant Manager. Our MSc graduates are highly sought after for their applied expertise, their creativity, and their ability to manage major projects in multicultural environments.
- What are the admissions requirements for this postgraduate programme specialising in events and F&B?
-
To join this MSc, you need to have validated at least 3 years of higher education (or equivalent) and successfully complete our admissions procedure, which includes an assessment of your application. We are looking for applicants with a veritable passion for events and gastronomy, who are able to work as part of a team and rise to the challenges of these fast-moving sectors.
- How are the lessons and company placements organised on this MSc in Event Management and F&B Services?
-
Lessons are given by industry professionals and experts, combining theory and practice, with an emphasis on strategic and operational management. You will work on a number of hands-on assignments, such as the organisation of events or the management of F&B services for real industry players, as well as undertaking long internships in France or abroad and/or a company-based work-study placement. These experiences will enable you to put your skills into practice whilst developing a valuable professional network.
- What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?
-
By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with TedQual certification. The school takes a unique approach to teaching that places the emphasis on hands-on learning and professional work experience. Furthermore, our campuses in La Rochelle and Paris both offer an exceptional living and study environment.
Lessons
-
Year 1
MSc 1st year Hotel & Event Management* -
Description Cours EN
Examples of core courses:
- Communications strategy (media, events & digital)
- Management control & financial analysis for the hotel & events industry
- English for business
Examples of Hotel Management specialization courses :
- Quality, standards and certification in the hotel & restaurant industry
- Revenue & Yield Management
- Sample courses in Event Management and F&B :
- F&B operations management
- Team & service provider management
-
Year 2
MSc 2nd year Event Management and F&B services* -
Description Cours EN
Examples of courses:
- Conception & creation of an event offer
- Creativity and event design
- Posture, codes & usage in luxury catering & events
*The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next.
Experiences
Internships
Each year of study concludes with an internship, to be carried out in France or abroad. By the end of your studies, you will have acquired between 9 and 11 months of valuable company-based experience.
Support for Vocational Integration
At Excelia, your professional success is our priority. Through the Talent Centre, you benefit from tailored support: coaching sessions, CV and interview workshops, a platform offering exclusive job opportunities, and networking events with companies.
Whether you're seeking an internship, a work-study placement, or your first job, we equip you with all the tools you need to stand out and secure the best career opportunities.
Student Clubs and Association
As for all students at Excelia, you have the possibility of getting involved in one of our 50 clubs and associations. Focussed on collective and individual fulfilment, your commitment is in keeping with Excelia’s fundamental values, enabling you to develop your skills and knowledge in a supportive and professionally-oriented environment.
Business Creation Project
In a group, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.
Consultancy project
You will carry out a consultancy project on behalf of a major player in the industry such as Atout France or Futuroscope, etc. In groups, you will undertake a full analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.
Series of lectures
Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.
End-of-studies Thesis
Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employabilit
Excelia Alumni Network
Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment.
Work-study
Based on our La Rochelle campus, you can benefit from a work-study track in Year 2 of this MSc (12-month placement). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class.
Careers

Why not take our Careers guide! It’s quick and easy to get!
Download the tourism career guideJob opportunities after studying on the MSc in Event Management and F&B Services
After this MSc in Event Management and F&B Services, you will be able to take up strategic and operational positions in the events and upmarket F&B sectors, such as Events Manager, F&B Director, Banqueting Manager, Event Organisation Consultant or even Catering Services Manager. This programme will prepare you to excel in these dynamic and fast-growing sectors by equipping you with the necessary skills sought after by employers worldwide. Thanks to this high-calibre training, you will be ready to meet the challenges of both the events and F&B sectors and contribute to the success of prestigious establishments and businesses.
Types of careers after studying on Excelia’s MSc in Event Management and F&B Services
- Event Project Manager: Design, plan and coordinate major events, overseeing logistics, budgets and organisation to ensure a successful result.
- Venue Manager: Oversee the operational management of event venues, optimising their use and ensuring customer satisfaction.
- Event Strategy Consultant: Assist companies in designing and implementing innovative strategies to maximise the impact of events.
- F&B Services Manager: Lead the teams and coordinate the processes involved in event catering, delivering a high-quality service and respecting deadlines.
- Restaurant Manager or F&B Department Manager: Manage the activities of a restaurant or food and beverage department, placing particular emphasis on delivering outstanding customer service, profitability and culinary innovation.
- F&B Consultant for Events: Advise companies on the organisation, management and optimisation of catering services for a range of events.
- Entrepreneur for Events/F&B Services: Set up and successfully develop your own business in the events or food service sectors, capitalising on new market trends and opportunities.
Skills acquired during the MSc in Event Management and F&B Services
- Event Design & Management: Planning and organising truly unique events, from conception to execution.
- Logistics & Team Management: Efficiently managing both human and material resources to ensure the smooth and efficient running of events.
- Management of F&B Services: Overseeing the preparation, delivery and service of food and drinks, whilst complying with quality standards and profitability targets.
- Customer Experience Design: Building unforgettable customer experiences by personalising the service and creating unique environments to meet the specific needs of participants.
- Supplier & Partner Negotiations: Developing strong partnerships and negotiating the best terms and conditions to be able to optimise resources and deliver quality services.
- Menu Planning & Supply Management: Creating menus specially adapted to the event, whilst efficiently managing inventories and the cost of raw materials.
- Revenue Management Strategies for Events and F&B Services: Maximising revenue by developing appropriate pricing policies and effectively managing available capacity.
- Customer Satisfaction & Feedback: Measuring and improving the quality of services by collecting and analysing participant feedback.
- Digital Marketing & Event Marketing: Developing digital communication campaigns to maximise the visibility and impact of events.
- Sustainable Practices for Events and F&B Services: Implementing responsible solutions to reduce environmental impact and ensure that projects embrace ethical values.
Facts & Figures:
of our graduates find a job within 6 months of graduating
secure a job contract before the end of their studies
International
work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia
Sectors they work in:
- 50% in Hospitality and Catering
- 13% in Event Management
- 16% in the Travel Industry
- 11% in Leisure and Entertainment
- 10% in other sectors of Tourism
Tuition fees
Tuition Fees 2024-2025
STUDENTS FROM WITHIN THE EUROPEAN UNION*
- 24-month Track: €24,900
- 12-month Track (only for Year 2): €14,900
- Work-studyTrack: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
STUDENTS FROM OUTSIDE THE EUROPEAN UNION
- 24-month Track: €27,100
- 12-month Track (only for Year 2): €15,500
Tuition fees are provided for information purposes only and are subject to change from one year to the next.
In addition to tuition fees, you need to take into account the following costs:
- Multiservice charge (see details below)
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university in the case of a double degree (to be paid directly to the partner institution)
Multiservice Charge
Fee: €350
Services included in the Multi-service fee:
- Administration and support services
- International mobility insurance-assistance
- Reprographics credit (photocopying, printing)
- Unlimited access to all content on Exceliaprime Edutainment platform
- Personalised support and coaching from our Talent Centre
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying

Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Presentation
Why study for an MSc in international hotel and hospitality management?
A Master of Science in international hotel and hospitality management will equip you with advanced skills in hotel management, strategic marketing, and sustainable management to meet the demands of today’s fast-changing sector. It will prepare you to take up leadership roles in prestigious establishments such as luxury hotels, resorts and international chains. By choosing to specialise with this qualification, you will improve your ability to innovate, anticipate new trends, and rapidly evolve in today’s multicultural working environments.
An overview of Excelia’s MSc in International Hotel Management
This Master of Science in International Hotel Management at Excelia Hotel & Tourism School is a State-recognised postgraduate programme with international UN certification, which has been specially designed to prepare graduates for careers in the hotel and hospitality industry. The programme combines outstanding teaching, practical internships and collaborative projects with key players from the hotel and hospitality sector. There is a particular focus on innovation, the customer experience, and the aesthetic and technical aspects of ‘luxury’, as well as the production and artistic side of staging events in hotels. This programme will equip you to meet the current and future challenges facing the hotel and hospitality industry in a global and competitive arena.
-
LanguageEnglish
-
QualificationMaster (5 years of higher education)
-
Location
-
Tuition Fees
-
In shortHotel Management, Luxury, International, Events, F&B

5 reasons to choose the MSc International Hotel Management
The key to a successful career
100% of our graduates secure a job within 6 months of graduating, with 80% signing an employment contract even before the end of their studies. Thanks to long internship periods and collaborative projects with industry leaders, our school will fully prepare you to embark on management-level careers in international hotel chains and luxury establishments.
Highly rewarding international studies
Benefit from a truly international education, with at least 11 months of internship experience which can be carried out abroad. In MSc Year 2, you have the opportunity of academic expatriation to further enhance your international experience. With lessons taught in French and English on our campuses in La Rochelle and Paris, this programme gives you an in-depth understanding of the international challenges facing the hotel and hospitality industry.
A school giving new meaning to education
Experience the world from a different angle by undertaking a Humacité© or Climacité© project in either Year 1 or Year 2 of your MSc. For the past 20 years, our students have been actively committed to protecting the planet and promoting solidarity alongside more than 300 partner NGOs. As a not-for-profit establishment, Excelia is one of the very few schools to reinvest 100% of tuition fees back into the quality of its programmes and projects. Through our vibrant clubs and associations, we educate students to become professionals who are fully committed to transforming the world.
An innovative and immersive approach to teaching
Acquire valuable key skills in a stimulating learning environment, thanks to our interactive approach to education and innovative technology, including educational metaverses. These advanced tools will improve your ability to anticipate and respond to key trends in the hotel and hospitality industry.
Impressive graduate employment
100% of our graduates secure a job within 6 months of graduating, with 80% signing a contract before the end of their studies.
Academic excellence and international recognition
Study at a school recognised by the French Ministry of Higher Education, with the opportunity of obtaining a double qualification (a French Grade de Master from ESTHUA in Angers) aligned with the expectations of the hotel and hospitality industry. Excelia is also a member of the Top Hospitality Tourism School association, which brings together the most prestigious schools in the sector, thereby ensuring you are part of an elite tourism industry network. It also means you will be studying at one of the Top 10 schools in France.
Programme structure
Start date in September 2025 - Classic track in
Start date in september 2026 - Classic track in Paris
Start date in september 2026 - work-study track in
Start date in september 2027 - Classic track in
Programme content includes…
- Strategic Hospitality Management
- Revenue Management
- Operations Management
- Marketing & Communications
- Customer Experience
- Financial & Budgetary Management
- Sustainable Development
- HR Management
- Innovation & Entrepreneurship
- Intercultural Skills
Companies that already work with our Exceliens
FAQs
- What does Excelia’s MSc in International Hotel Management involve?
-
The MSc in International Hotel Management offered at Excelia Hotel & Tourism School is a postgraduate programme designed to prepare you to excel in the field of international hotel and hospitality management. With lessons delivered by industry specialists, it combines advanced theory and practical experience to enable you to master the strategic and operational challenges of the hotel and hospitality sector.
- What are the career prospects after an MSc specialising in hotel and hospitality management?
-
With this MSc qualification, you can aspire to positions such as Hotel Manager, Revenue Manager, Hospitality Manager, Hotel Management Consultant or even Hotel Marketing Manager. Our graduates are highly sought after for their ability to innovate and manage complex projects in an international environment.
- What are the admissions requirements for this postgraduate programme in international hotel management?
-
To join this MSc, you need to have validated at least 3 years of higher education (or equivalent) and successfully complete our admissions procedure, which includes an assessment of your application. We are looking for applicants who are highly enthusiastic, with a strong interest in the hotel and hospitality sector and the ability to work as part of a team.
- How are the lessons and projects organised on this MSc in International Hotel Management?
-
Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the industry, enabling you to put your skills into practice whilst developing your professional network.
- What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?
-
By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with TedQual certification. The school takes a unique approach to teaching that places the emphasis on hands-on learning and professional work experience. Furthermore, our campuses in La Rochelle and Paris both offer an exceptional living and study environment.
Lessons
-
Year 1
MSc 1st year Hotel & Event Management* -
Description Cours EN
Examples of core courses:
- Communications strategy (media, events & digital)
- Management control & financial analysis for the hotel & events industry
- English for business
Examples of Hotel Management specialization courses :
- Quality, standards and certification in the hotel & restaurant industry
- Revenue & Yield Management
- Sample courses in Event Management and F&B :
- F&B operations management
- Team & service provider management
-
Year 2
MSc 2nd year International Hotel Management* -
Description Cours EN
Examples of courses:
- Development strategy in the international hotel industry
- Enhanced customer experience & connected hospitality
- Leadership in a luxury and international environment
*The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next.
Experiences
Internships
Each year of study concludes with an internship that can be carried out in France or abroad. By the end of your studies, you will have acquired a minimum of 11 months of valuable company-based experience.
Support for Vocational Integration
At Excelia, your professional success is our priority. Through the Talent Centre, you benefit from tailored support: coaching sessions, CV and interview workshops, a platform offering exclusive job opportunities, and networking events with companies.
Whether you're seeking an internship, a work-study placement, or your first job, we equip you with all the tools you need to stand out and secure the best career opportunities.
Student Clubs and Association
All students at Excelia have the possibility of getting involved in one of our 50 clubs and associations. Focussed on collective and individual fulfilment, your involvement and commitment is in keeping with Excelia’s fundamental values, enabling you to develop your skills and knowledge in a supportive and professionally oriented environment.
Business Creation Project
In a group, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.
Consultancy project
You will carry out a consultancy project on behalf of a major player in the industry such as Atout France or Futuroscope, etc. In groups, you will undertake a full analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.
Series of lectures
Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.
End-of-studies Thesis
Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.
Excelia Alumni Network
Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment.
Careers

Why not take our Careers guide! It’s quick and easy to get!
Download the career guideJob opportunities after studying on the MSc in International Hotel Management
After the MSc in International Hotel Management, you will be able to take up management and leadership positions in the hotel and hospitality sector, such as Hotel Manager, Revenue Manager, Quality Manager, Customer Experience Manager, Events Manager in a hotel or for a gourmet catering company, Hotel Management Consultant or even Hotel Marketing Manager. This programme will ensure you excel in a dynamic and fast-growing sector by providing you with the necessary skills sought after by employers worldwide. Thanks to this high-calibre training, you will be ready to meet the challenges of the international hotel and hospitality industry and contribute to the success of establishments across the globe!
Types of careers after studying for Excelia’s MSc in International Hotel Management
- Hotel Manager: Take responsibility for the overall management of a hotel, ensuring customer satisfaction, managing the various teams and optimising revenue.
- Hotel Operations Manager: Manage the day-to-day operations of a hotel, including reception, housekeeping, F&B and guest services, ensuring an exceptional guest experience.
- Revenue Manager: Optimise hotel revenue by leveraging dynamic pricing and inventory management strategies.
- Hotel Operations Consultant: Assist hotels and hotel groups in improving their operational and financial performance by offering strategic and operational advice.
- Hotel Sales & Marketing Manager: Develop and implement marketing strategies to attract and retain customers, using social media, advertising campaigns and other communication channels.
- Accommodation Manager: Oversee the management of a hotel’s accommodation and reception services, ensuring an exceptional and seamless customer experience.
- Residence Manager: Manage an aparthotel, residential hotel or holiday residence, coordinating the teams and day-to-day operations, whilst ensuring resident satisfaction.
- Reservations Manager: Optimise booking management and maximise room occupancy using revenue management tools and effective sales strategies.
- Development Manager: Identify and manage growth opportunities for hotel groups by analysing markets and establishing strategic partnerships.
- Tourism Property Manager: Manage a hotel or tourism property, coordinating operational activities and guaranteeing financial performance and customer satisfaction.
Skills acquired during the MSc in International Hotel Management
- Strategic Hospitality Management: Overseeing the strategic management of hotel and hospitality businesses, developing long-term plans to maximise efficiency and profitability.
- Revenue Management: Optimising revenue with advanced pricing and inventory management techniques for maximum profit.
- Operations Management: Developing skills in the day-to-day management of hotel operations, ensuring that all departments run smoothly and efficiently.
- Marketing & Communications: Developing and implementing marketing and communication strategies to attract customers and build loyalty.
- Customer Experience Management: Improving the customer experience by focussing on customer satisfaction and customer loyalty.
- Financial & Budgetary Management: Managing the finances of a hotel or hospitality business, from budgeting and cost management to financial analysis.
- Sustainable Development: Incorporating sustainable practices into the management of hotel operations, addressing environmental and social issues.
- HR Management: Developing people management skills, including aspects such as recruitment, training and performance management.
- Innovation & Entrepreneurship: Developing the capacity for innovation and entrepreneurship in the hotel and hospitality sector, through innovative project development and entrepreneurial initiatives.
- Intercultural Skills: Gaining a comprehensive understanding of different cultures, essential in a sector involving regular interaction with an international and multicultural clientele.
Facts & Figures:
of our graduates find a job within 6 months of graduating
secure a job contract before the end of their studies
International
work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia
Sectors they work in:
- 50% in Hospitality and Catering
- 13% in Event Management
- 16% in the Travel Industry
- 11% in Leisure and Entertainment
- 10% in other sectors of Tourism
Tuition fees
Tuition Fees 2024-2025
STUDENTS FROM WITHIN THE EUROPEAN UNION*
- 24-month Track: €24,900
- 12-month Track (only for Year 2): €14,900
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
STUDENTS FROM OUTSIDE THE EUROPEAN UNION
- 24-month Track: €27,100
- 12-month Track (only for Year 2): €15,500
Tuition fees are provided for information purposes only and are subject to change from one year to the next.
In addition to tuition fees, you need to take into account the following costs:
- Multiservice charge (see details below)
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university in the case of a double degree (to be paid directly to the partner institution)
Multiservice Charge
Fee: €350
Services included in the Multi-service fee:
- Administration and support services
- International mobility insurance-assistance
- Reprographics credit (photocopying, printing)
- Unlimited access to all content on Exceliaprime Edutainment platform
- Personalised support and coaching from our Talent Centre
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying

Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Bachelor First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Presentation
Why study for an MSc in Destination Development Strategies through Tourism?
A Master of Science specialising in destination development strategies via tourism will enable you to become an expert in the marketing and development of destinations by means of innovative and sustainable tourism strategies. It offers a combination of advanced academic theory in management, destination marketing, and sustainable tourism, with practical hands-on projects designed to meet the economic, cultural and environmental challenges facing a destination.
An overview of Excelia’s MSc in Destination Development Strategies through Tourism
This MSc in Destination Development Strategies through Tourism offered at Excelia Hotel & Tourism School boasts a unique approach to education by offering a combination of academic excellence, professional projects and company-based immersion. This State-recognised and accredited postgraduate programme will enable you to design and implement tourism development strategies tailored to the needs of a particular destination and the expectations of travellers. With a particular focus on innovation, sustainability, and the marketing of local heritage, this MSc will ensure excellent employability prospects, preparing you for a wide variety of careers in France and around the world including city councils, local and regional authorities, as well as consulting firms and agencies specialising in destination development.
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LanguageFrench
-
QualificationMaster (5 years of higher education)
-
Location
-
Tuition Fees
-
In shortDestination Marketing, Tourism Development, Destination Attractiveness

5 reasons to choose the MSc in Destination Development Strategies through Tourism
Excellent employability prospects in a wide range of professions
With this State-recognised qualification, take up positions such as Tourism Development Consultant, Destination Marketing Manager, Tourist Office Manager or Tourism Coordinator.
Expertise in destination marketing and sustainable development
Learn how to design and implement innovative, sustainable strategies that enhance the attractiveness and competitiveness of a destination with this MSc that boasts an RNCP Level 7 professional certification of ‘Tourism Product Manager’.
A school giving new meaning to education
Study at a not-for-profit establishment: Excelia is one of the very few schools to reinvest 100% of tuition fees back into the quality of its programmes and projects. Through our vibrant clubs and associations, we educate students to become professionals who are fully committed to transforming the world.
An innovative and immersive approach to teaching
Acquire valuable key skills in a stimulating learning environment, thanks to our interactive approach to education and innovative technology, including educational metaverses. These advanced tools will improve your ability to anticipate and respond to key trends in the industry.
A work-study track for total professional immersion
Take advantage of a two-year work-study track to develop your professional skills, enabling you to enter the world of work with ease.
Programme structure
Work-study track
Work-study track
Programme content includes…
- Analysis of Destination Development Opportunities
- Development of Destination Marketing Strategies
- Project Management for Tourism Development
- Sustainability in Tourism Policy
- Destination Engineering & Innovation
- Stakeholder Negotiation & Collaboration
- Tourism Performance Monitoring & Assessment
- Leadership & Team Management
- Communication Strategy & Destination Branding
- Adapting to developments in the tourism sector
Companies that already work with our Exceliens
FAQs
- What does the MSc in Destination Development Strategies through Tourism involve?
-
The MSc in Destination Development Strategies through Tourism offered at Excelia Hotel & Tourism School is a postgraduate qualification, preparing you to develop and market destinations through innovative, sustainable tourism strategies. The programme combines advanced theory with real-life projects and company immersion to enable you to master the strategic, operational and environmental challenges associated with destination development.
- What are the career opportunities after this MSc in Destination Development Strategies through Tourism?
-
With this qualification, you will be able to take up positions such as Destination Marketing Manager, Tourism Development Consultant, Project Director for a local or regional authority, or even Tourist Office Manager. Our graduates are very much in demand for their ability to design effective and sustainable value-added strategies, to deliver innovative projects and to work collaboratively with a variety of stakeholders in a truly global environment.
- What are the admissions requirements for this MSc specialising in destination development strategies through tourism?
-
To join Year 1 of this MSc, you need to have already validated 3 years of higher education and to join Year 2, you need to have already validated 4 years of higher education; in addition, our selection panel must successfully assess your application. We are looking for highly motivated applicants with a genuine interest in the tourism industry and the ability to work as part of a team.
-
How are the lessons and projects organised on this MSc in Destination Development Strategies through Tourism?
-
Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the industry, enabling you to put your skills into practice whilst developing your professional network.
- Will Excelia Hotel & Tourism School help me to secure a work-study placement?
-
Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre, as part of the support for vocational integration. The team of coaches will help you optimise your CV, cover letter, LinkedIn profile, and overall application process.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
- You will have access to JobTeaser where you can personalise your placement search
- What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?
-
By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with Tedqual certification. Excelia is also a member of the Top Hospitality Tourism School association, which brings together the most prestigious schools in the sector, thereby ensuring you are part of an elite tourism industry network. It also means you will be studying at one of the Top 10 schools in France.
Lessons
-
Year 1
MSc 1st year Tourism products and projects* -
Description Cours EN
Examples of core courses:
- Sustainable tourism and quality labels
- Intercultural communication and negotiation
- Economic management and financing of tourism projects
Examples of specialization courses :
- Structuring the tourism offer and the value chain
- Tourism product design and innovation
- Marketing, distribution & digital transformation of tourism products
- Awareness-raising Inclusive tourism and social responsibility
-
Year 2
MSc 2nd year in Destination Development Strategies through Tourism* -
Description Cours EN
Course examples:
- Destination management, diversification, globalization, sustainability
- Innovation and creativity in tourism
- Territorial branding and destination identity
* Note: Excelia programmes are subject to modification at any time; Excelia cannot be held responsible for any such changes
Experiences
Work-study
Based on our La Rochelle campus, you can benefit from a work-study track in Year 1 and Year 2 (24-month placement) or Year 2 only (12-month placement). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class.
Support for vocational integration
At Excelia, your professional success is our priority. Through the Talent Centre, you benefit from tailored support: coaching sessions, CV and interview workshops, a platform offering exclusive job opportunities, and networking events with companies.
Whether you're seeking an internship, a work-study placement, or your first job, we equip you with all the tools you need to stand out and secure the best career opportunities.
Consultancy Project
You will have the opportunity of carrying out a consultancy project on behalf of a major player in the industry such as Atout France or Futuroscope. In groups, you will undertake a full analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.
Series of lectures
Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.
End-of-studies Thesis
Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.
Excelia Alumni Network
Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment.
Business Creation Project
In a group, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.
Careers

Why not take our Careers guide! It’s quick and easy to get!
Download the careers guideJob opportunities after studying on the MSc in Destination Development Strategies through Tourism
After this MSc, you will be able to take up strategic posts in destination development and marketing, such as Tourism Development Consultant, Destination Marketing Manager, Project Director for a local authority or even Tourist Office Manager. This study programme will prepare you to meet the challenges of a constantly evolving sector by successfully combining innovation, sustainability and operational management.
Types of careers after studying on Excelia’s MSc in Destination Development Strategies through Tourism
- Tourism Development Consultant: Work alongside local government bodies and other organisations to design and implement innovative tourism development projects.
- Destination Marketing Manager: Develop and implement marketing strategies to promote the attractiveness and competitiveness of a given destination.
- Project Manager for a local or regional authority: Lead tourism and heritage development initiatives in partnership with local and international players.
- Development Agencies, NGOs or private companies: Contribute to sustainable value enhancement projects and to strategy development in order to maximise the impact of tourism in a given destination.
- Tourist Office Manager: Oversee all the different activities of a Tourist Office, from promoting the destination to building and coordinating relationships with local stakeholders.
Skills acquired during the MSc in Destination Development Strategies through Tourism
- Analysis & Assessment of a Destination’s Tourism Potential
- Designing Innovative Destination Marketing Strategies
- Managing Complex Tourism Development Projects
- Integrating Sustainable Practices into Tourism Policy
- Coordination & Negotiation with local and international stakeholders
- Data Analysis for assessing the impact of tourism initiatives
- Destination Communication & Branding
- Leveraging Digital Technology to optimise the management and marketing of a specific area
- Leadership & Management of Multicultural Teams
- Adapting to emerging trends and evolutions in the sector
What career in tourism with a Master of Science in Destionations?
Facts & Figures
of our graduates find a job within 6 months of graduating
secure a job contract before the end of their studies
International
work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia
Sectors they work in:
- 50% in Hospitality and Catering
- 13% in Event Management
- 16% in the Travel Industry
- 11% in Leisure and Entertainment
- 10% in other sectors of Tourism
Tuition Fees
Tuition Fees 2024-2025
Students from within the European Union*
- 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
* 27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- 12-month Track or 24-month Track: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
Tuition fees are provided for information purposes only and are subject to change from one year to the next.
In addition to tuition fees, you need to take into account the following costs:
- Multiservice charge (see details below)
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university in the case of a double qualification (to be paid directly to the partner institution)
Multiservice charge
Fee: €350
Services included in the Multi-service fee:
- Administration and support services
- International mobility insurance-assistance
- Reprographics credit (photocopying, printing)
- Unlimited access to all content on Exceliaprime Edutainment platform
- Personalised support and coaching from our Talent Centre
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying

Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Presentation
Why study for an MSc in transformation and innovation strategies in tourism?
A Master of Science specialising in transformation and innovation strategies for the tourism sector is a postgraduate programme that educates students to become professionals capable of driving change and delivering innovation in the constantly evolving world of tourism. It focusses on digital transformation strategies, the management of innovative projects, and the harnessing of new technologies such as artificial intelligence and data analytics. Through a range of specialised modules, applied workshops and collaboration with industry experts, you will acquire the advanced expertise needed to design and manage tomorrow’s sustainable, digital tourism projects.
An overview of Excelia’s MSc in Transformation & Innovation Strategies for Tourism?
This Master of Science in Transformation & Innovation Strategies for Tourism at Excelia Hotel & Tourism School is a highly specialised programme, available on a work-study track, that will prepare you to become a key player in innovation in the tourism sector. It combines top-level academic education with hands-on experiences, enabling you to develop skills in digital leadership, innovative project management and sustainable development. This MSc leads to a variety of career opportunities, such as Tourism Innovation Consultant, Transformation Director or e-Tourism Project Manager, thereby offering you excellent employability prospects in today’s rapidly changing market. You will be ready to identify trends, incorporate disruptive technology and manage high-impact projects to meet the expectations of tomorrow’s travellers.
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LanguageFrench-English Mixed
-
QualificationMSc (5 years of higher education)
-
Location
-
Tuition Fees
-
In short100% in English, Destinations, Internships, International

5 reasons to choose the MSc in Transformation & Innovation Strategies for Tourism
A variety of career opportunities for excellent employability prospects
Take up positions such as Tourism Innovation Consultant, Transformation Director or e-Tourism Project Manager within innovative companies and organisations or for a destination itself.
A strong focus on innovation and digital transformation
Become a key player in innovation by harnessing the latest technology for your tourism strategies, such as artificial intelligence and data analytics.
The opportunity of a work-study track for
company-based learning
Benefit from up to 2 years of work-study, enabling you to gain solid professional experience whilst studying at the same time, thereby further boosting your employability.
A recognised programme offering valuable practical experience
Thanks to this MSc which boasts an RNCP Level 7 professional certification of ‘Tourism Product Manager’, participate in practical workshops and real-life projects, and work alongside industry experts. These hands-on experiences will ensure that you develop skills that are of direct relevance to your future career.
A focus on sustainable tourism
Learn how to design and manage projects that respond to current environmental and societal issues whilst delivering unique experiences to travellers.
Programme structure
Work-study track
Work-study track
Programme content includes…
- Digital Transformation
- Innovation Projects
- Data Analytics & Decision-making
- Innovation Strategies
- Digital Leadership
- The Human-Digital Relationship
- AI-led Strategies
- e-Marketing and e-Business
- Sustainable Practices
- Capitalising on local resources
Companies that already work with our Exceliens
FAQs
- What does Excelia’s MSc in Transformation & Innovation Strategies for Tourism involve?
-
The MSc in Transformation & Innovation Strategies for Tourism offered at Excelia Hotel & Tourism School is a postgraduate programme that trains you to manage digital transformation and innovation projects in the tourism sector. It combines advanced academic theory, practical workshops and valuable workplace immersion, enabling you to meet the challenges of a fast-changing sector. You will learn how to harness new technology, design sustainable strategies, and lead innovative initiatives to deliver enhanced tourism experiences and boost the competitiveness of businesses and destinations.
- What are the career opportunities after this MSc in Transformation & Innovation Strategies for Tourism?
-
With this postgraduate qualification, you will be able to take up positions such as Tourism Innovation Consultant, Transformation Manager, Digital Strategy Manager, e-Tourism Project Manager or even Sustainable Development Project Manager. Our MSc graduates are highly sought-after for their expertise in digital transformation, their ability to manage complex projects, and their proficiency in digital and technology tools specific to the tourism sector.
- What are the admissions requirements for this MSc specialising in transformation and innovation strategies for tourism?
-
To join Year 1 of this MSc, you need to have already validated 3 years of higher education and to join Year 2, you need to have already validated 4 years of higher education; in addition you need to successfully complete our admissions procedure, which includes an assessment of your application. We are looking for highly motivated applicants with a genuine interest in the tourism industry and the ability to work as part of a team.
- How are the lessons and projects organised on this MSc in Transformation & Innovation Strategies for Tourism?
-
Lessons are given by industry professionals and experts, combining theory and practice. You will work on a number of hands-on assignments and consultancy projects for major players in the tourism industry, enabling you to put your skills into practice whilst developing your professional network.
- Will Excelia Hotel & Tourism School help me to secure a work-study placement?
-
Once you have been accepted onto the MSc and paid your deposit, you will be able to finalise your enrolment and benefit from a range of tools to help you in your search.
- You will have access to JobTeaser where you can personalise your placement search
- You can make an appointment with the school’s Talent Centre, as part of the support for vocational integration. The team of coaches will help you optimise your CV, cover letter, LinkedIn profile, and overall application process.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
- What are the advantages of studying for an MSc at Excelia Hotel & Tourism School?
-
By deciding to join this MSc, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations. Excelia Hotel & Tourism School is the first school in France to be recognised by the United Nations World Tourism Organization (UNWTO) with Tedqual certification. The school takes a unique approach to teaching that places the emphasis on hands-on learning and professional work experience. Furthermore, our campus in Tours offers an exceptional living and study environment.
Lessons
-
Year 1
MSc 1st year Tourism products and projects -
Description Cours EN
Examples of core courses:
- Sustainable tourism and quality labels
- Intercultural communication and negotiation
- Economic management and financing of tourism projects
Examples of specialization courses :
- Structuring the tourism offer and the value chain
- Tourism product design and innovation
- Marketing, distribution & digital transformation of tourism products
- Awareness-raising Inclusive tourism and social responsibility
-
Year 2
MSc 2nd year in Transformation & Innovation Strategies for Tourism -
Description Cours EN
Course examples:
- Digital transformation and tourism 4.0
- AI and the personalization of tourism experiences
- Customer experiences and gamification of tourism
* Note: Excelia programmes are subject to modification at any time; Excelia cannot be held responsible for any such changes
Experiences
Work-study track
Based on our Tours campus, you can benefit from a work-study track in Year 1 and Year 2 (24-month placement) or Year 2 only (12-month placement). This is a perfect opportunity to develop your professional skills in a company and to apply the management theory learned in class.
Support for Vocational Integration
At Excelia, your professional success is our priority. Through the Talent Centre, you benefit from tailored support: coaching sessions, CV and interview workshops, a platform offering exclusive job opportunities, and networking events with companies.
Whether you're seeking an internship, a work-study placement, or your first job, we equip you with all the tools you need to stand out and secure the best career opportunities.
Business Creation Project
In a group, you will work on a business creation project, from concept development to the drafting of a business plan. Throughout the project, you will benefit from the support of a project mentor and business experts in key areas such as law, marketing, business architecture, administration and finance, who will provide you with valuable, professional guidance.
Consultancy Project
You will carry out a consultancy project on behalf of a major player in the industry (Huttopia, Yellow villages,etc.). In groups, you will complete a detailed analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.
Series of lectures
Several times a year, graduates and industry experts visit the school to present and explain the different strategies deployed by players in the sector or to give an overview of a specific profession.
End-of-studies Thesis
Your programme culminates with your end-of-studies thesis, which enables the school to evaluate your ability to identify the issues specific to the industry. This thesis is an opportunity for research on an operational theme and entails carrying out analytical work, assessing your findings and putting forward appropriate recommendations. It is supervised by the school’s research-active Faculty and is a perfect addition to your CV, further boosting your future employability.
Excelia Alumni Network
Joining Excelia means being part of a powerful and supportive network… Excelia Alumni! With over 45,000 graduates across 150 countries, this network is an invaluable resource for furthering your career, broadening your professional opportunities and benefiting from support throughout your professional life. Excelia Alumni offers a variety of services, including networking events, career advice and access to exclusive job offers. This unique and privileged access to professionals from all over the world will help you excel in today’s global and highly competitive environment.
Careers

Why not take our Careers guide! It’s quick and easy to get!
Download the career guideJob opportunities after studying on the MSc in Transformation & Innovation Strategies for Tourism
After this MSc, you will be able to take up strategic posts in digital transformation and tourism innovation, such as Transformation Director, Tourism Innovation Consultant, Digital Strategy Manager or even e-Tourism Project Manager. This study programme will prepare you to meet the challenges of a constantly evolving sector by combining skills in leadership, complex project management, and new technology.
Types of careers after studying on Excelia’s MSc in Transformation & Innovation Strategies for Tourism
- Tourism Innovation Consultant: Assist companies and destinations in implementing innovative strategies to enhance their attractiveness and competitiveness.
- Transformation Director: Drive change in tourism organisations by leveraging digital solutions and adopting innovative practices.
- Digital Strategy Manager: Develop and implement digital strategies to optimise the impact of marketing campaigns and tourism initiatives.
- e-Tourism Project Manager: Design and implement digital projects to optimise traveller experience and the performance of destinations and businesses in the tourism industry.
- Sustainable Development Project Manager: Build sustainable solutions into tourism strategies to address today’s key environmental and social imperatives.
Skills acquired during the MSc in Transformation & Innovation Strategies for Tourism
- Digital Transformation: Managing digital transition projects by deploying the technological tools most appropriate to the tourism sector.
- Innovation Project Management: Designing, planning and implementing innovative initiatives in line with the expectations of today's travellers and the market.
- Data Analytics & Decision-making: Leveraging data analysis tools to optimise tourism strategies and project performance.
- Managing the Human-Digital Relationship: Combining human skills and technology to deliver the best possible tourism experience.
- Designing AI-led Strategies: Leveraging artificial intelligence tools to deliver innovative tourism products and services.
- e-Marketing and e-Business: Developing effective digital campaigns to promote tourist destinations and services.
- Implementing Sustainable Practices: Promoting the transition to responsible tourism by embedding ecological and ethical solutions into projects.
- Capitalising on local resources: Working with local stakeholders to develop unique, differentiated offers.
What career in tourism with a Master of Science in Tourism and Innovation?
Facts & Figures:
of our graduates find a job within 6 months of graduating
secure a job contract before the end of their studies
International
work abroad – the principal countries are United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia
Sectors they work in:
- 50% in Hospitality and Catering
- 13% in Event Management
- 16% in the Travel Industry
- 11% in Leisure and Entertainment
- 10% in other sectors of Tourism
Tuition fees
Tuition Fees 2024-2025
Students from within the European Union*
For the contrat de professionnalisation (professional training contract) and contrat d’apprentissage (apprenticeship contract), tuition fees are paid by the host company.
* 28 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The United Kingdom.
Students from outside the European Union
For the contrat de professionnalisation (professional training contract) and contrat d’apprentissage (apprenticeship contract), tuition fees are paid by the host company.
In addition to tuition fees, you need to take into account the following costs:
- Multiservice charge (see details below)
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university in the case of a double qualification (to be paid directly to the partner establishment)
Multiservice charge
Fee: €350
This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Talent Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.
Financing your studies
Calculate the cost of studying in France
For more information about the cost of studying

Admission
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
1 / Online application
Submit your application online and select your programme:
List of supportive documents required : CV and Proof of current academic level (exam certificate/s or letter from current academic establishment etc.)
Admission fee : An admissions fee of €50 is required (to be paid by bank transfer or credit card)
2 / Online video interview
Details of admissions tests
- Online video interview on our online admissions platform (in French or English depending on the chosen programme and track).
- Candidates have 5 days to respond to a series of questions (motivation, academic and professional projects)
Upcoming admissions deadlines
Possibility of taking the admissions test all year long.
3 / Admissions test results released and deposit to be paid
Admissions test results
Candidates will receive notification of their admission or non-admission within 6 days following their interview.
If you are admitted, you must pay the deposit, which will be deducted from your annual tuition fees, before the specified deadline.
Excelia has partnered with Flywire to provide our overseas families with an easier method of sending international fee payments. Flywire offers a best price guarantee when sending the payment by bank transfer, real-time payment tracking and 24x7 multilingual customer support.
4 / Administrative assistance
Confirmation of enrolment
You will receive confirmation of pre-enrolment as well as confirmation of accommodation which are necessary for your student visa application.
Click here for administrative assistance
5 / Proof of academic level required
Conditions of acceptance
To confirm your final acceptance, you must provide proof of your current qualifications and language ability:
English-Track and French-Track Programmes:
- Bachelor, Master, Masters of Science (MSc): B2*
- Foundation and preparatory programmes**: A2 or B1 depending on programme*
- For Summer School and FLE (French as a Foreign Language) courses: Open to students of all abilities
* Common European Framework of Reference for Languages
** Business Foundation Programme et Excelia First Year
Proof of language ability is NOT required if:
- Please note that only official certificates will be accepted.
- You hold a qualification issued in a French-speaking country and are applying for a French track
- You hold a qualification issued in an English-speaking country and are applying for an English track
Please note that only official certificates will be accepted.